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Business Activities Development of Slovak Company with Gluten-free Products
Fialová, Silvie ; Wágnerová, Hana (referee) ; Šimberová, Iveta (advisor)
Diploma thesis is focused on Slovak company Nutribak s.r.o. and its potential business activities on the Czech market, especially with gluten-free goods. The created methodology is based on a critical search of current literature related to the the field of marketing, management and trade. Suggested steps are applied to the company Nutribank s.r.o. according to results of the analysis of the current situation, there were created certain steps, that will provide the company with a plan for evolving their business activities and also supporting their position in the Czech market
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Development of Business Activities for the Company Implementing Shading Technology.
Nováková, Adéla ; Milichovský, František (referee) ; Šimberová, Iveta (advisor)
The diploma thesis deals with the development of business activities of the company implementing shading technology, which will lead to gaining new customers in the Austrian market and increase sales. The work includes theoretical knowledge of the issue, strategic analysis of the external and internal environment. The analytical part describes the current state of the selected company, the result of which is a SWOT analysis. In the design part, individual recommendations and proposals concerning development are elaborated.
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Customer Satisfaction
Pišková, Martina ; Holendová, Petra (referee) ; Schüller, David (advisor)
The thesis deals with the analysis of customer satisfaction of the internet shop Nejbaby, s. r. o. The first part explains the theoretical concepts associated with the chosen theme. The second part is devoted to analyses of the external and internal surroundings of the selected enterprise and also includes a marketing research containing data collected via customised questionnaire. Based on the questionnaire assessment, proposals are presented in the last section, aiming to increased customer satisfaction.
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Company Expansion on the Polish Market
Svobodová, Marie ; Ing. Petr. Morcinek (referee) ; Koráb, Vojtěch (advisor)
This thesis focuses on the critical analysis of the company on the basis of a strategy is designed to expand the company in a foreign market. The analytical part of this work also contains a comprehensive view of the situation on the Polish railway market. The draft strategy takes into account all the risks and opportunities that are presented on the Polish railways.
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Customer Satisfaction Analysis and Proposals for Its Improvement
Slobodníková, Eva ; Ledvinka, Karel (referee) ; Schüller, David (advisor)
The diploma thesis deals with the analysis of customer satisfaction with the product. This work defines the theoretical backgroung and issues related to customer satisfaction. The basic methods and processes for analysis of the marketing environment and the isssue of a questionnaire survey. Theoretical solutions are applied to a specific product, running shoes of the company adidas. The questionnaire survey, internal and external analysis, suggests the factors with which customers are or are not satisfied. Specific proposals to increase customer satisfaction with the product are set out on the basis of the outputs from the questionnaire.
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Using GreenGraffiti as an Additional Tool of Marketing Communication of the Company
Nešporová, Kristýna ; Sedláček, Tomáš (referee) ; Chlebovský, Vít (advisor)
Tato diplomová práce z oblasti marketingu zkoumá možnost využití alternativního reklamního média zvaného GreenGraffiti jako dalšího komunikačního nástroje. Protože je pro Českou republiku a tím i české klienty tento typ reklamního média nový, je důležité vysvětlit, co přesně GreenGraffiti je, odkud pochází a jak se objevilo v České republice. Tato diplomová práce bude také zkoumat, zda je GreenGraffiti vhodným reklamním médiem pro český trh ,a které problémy je třeba vyřešit před tím, než bude zařazen do komunikačního mixu společnosti. Tato práce je napsána na základě znalostí získaných během stáže ve Studio Tomato s.r.o., které vlastnilo licenci na GreenGraffiti pro Českou republiku a také na základě informací získaných od Jima Bowese, zakladatele GreenGraffiti Holding BV.
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Business project
Těžký, Martin ; Miskolczi, Martina (referee) ; Mandelík, Petr (advisor)
Bachelor’s thesis introduces business case for expansion of hairdresser’s operating for ten years already in Brno into a more luxurious hairdressing salon. Detailed and comprehensive study of various aspects proves feasibility of the case. This study includes reconstruction of the salon, new equipment, extension of services offer, human resource, marketing communication and financial analysis. Major attention is paid to reality of business case and financial calculation based on conservative estimates of revenues and costs and real potentialities of financing the case from foreign funds.
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Business Development Project
Porazilová, Erika ; Ptáček, Roman (referee) ; Žižlavský, Ondřej (advisor)
The bachelor thesis focuses on the business plan for the development of the company, which deals with the production of plastic products and is named ITMS PLAST s.r.o. The project is built on a newly introduced product, or innovation. Expanding production also requires a change in the production environment. In the introductory theoretical part is the structure and definition of the business plan. The second part contains analyzes that are elaborated according to theoretical knowledge. Custom designs include solutions that should improve the business situation.
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Reporting of the Selected Company
Drábková, Adéla ; Horák, Pavel (referee) ; Hanušová, Helena (advisor)
The thesis deals with reporting. The first part is theoretically explained the concept of reporting, as one of the basic functions of controlling, PEST analysis, Porter's five forces model, 7S analysis and SWOT analysis. The practical part is focused on the analysis of the situation in reporting and follow-up proposals to improve the situation.
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