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Creative accounting
Horák, Matěj ; Procházka, David (advisor) ; Molín, Jan (referee)
Creative accounting within the meaning of false information in the financial statements of companies. The term "creative accounting" in historical context - Enron, Big five (audit firms), SOX. Definition of an offender profile and his main motives. Punishments in the Czech Republic compared to the U.S. The most recent cases of creative accounting frauds - Olympus, Lehman Brothers, Barclays, Groupon,Czech Airlines.
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Implication of financial crisis in financial strategy of the Czech Airlines company
Havelková, Andrea ; Kislingerová, Eva (advisor) ; Krause, Josef (referee)
This thesis is at the beginning dealing with issues of formation and dissemination of the financial crisis and its impacts in 2007-2009. It briefly states the overall development of this crisis and its spread throughout the world. More specifically, it describes its impact on air transport industry in Europe and in Czech republic, analyzes the overall progress and developments in the time of crisis in air transport and its impact on European airports and airlines. Its main focus is specifically the Czech national carrier Czech Airlines. The main part of this thesis deals with brief description of the CSA company, its overall development and the state before the crisis. In detail then, it monitors the implications of this financial crisis in the strategic decisions of the company in 2008-2010, states and analyzes all the undertaken measures and specifies the financial strategy of the company itself, influenced by the consequences of the global financial crisis and deep recession in the aviation sector. At the end of this thesis it is an overall evaluation of these strategies and measures, it is analysed and predicted the future development of Czech Airlines company in subsequent years.
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Working conditions of Czech airlines (ČSA a.s.) personnel
Fuksa, Jakub ; Valentová, Jana (advisor) ; Hovorka, Lukáš (referee)
The aim of the thesis is descreption and analysis of legislative regulation of working conditions in Czech republic and its special modification for the work in the air transport industry with practical application of these rules in Czech airlines. It also provides complex information about special atributes of work of air crews and characterizes Czech airlines human resource management.
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The Influence of Aeroflot’s PR Communication on Public Opinion
Šámalová, Anna ; Vávra, Oldřich (advisor) ; Čechurová, Eva (referee)
The thesis titled "The Influence of Aeroflot's PR Communication on Public Opinion" points out the "PR activity - newspaper article - public awareness and opinion" chain. The objective of the thesis is to point out the relationships between the individual parts of the chain and the overall impact of PR activities on the general public's awareness and opinion. The thesis focuses on the issues of Public Relations in the case of Aeroflot's PR communication at the time when the company was interested in acquiring Czech Airlines. The document also includes an analysis of the media outputs that were published about Aeroflot in the period under review and the subsequent research illustrating the general public's awareness of and opinion on the matter.
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SmartWings: Marketing Communications Strategy
Roučka, Jakub ; Halík, Jaroslav (advisor) ; Dufková, Vladimíra (referee)
This thesis is concerned with marketing communications of SmartWings, the low-cost sub-brand of Travel Service airline. The theoretical section comprises two chapters: first of them is dealing with the difference between full-service and low-cost carriers. The second part provides insight into relevant aspects of marketing communications theory. The third chapter is aimed directly at the communications strategy of SmartWings, evaluating current practice and suggesting ways to improve its effectiveness.
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Communication strategy of Czech Airlines
Teleuova, Saida ; Halík, Jaroslav (advisor) ; Sokolovská, Pavla (referee)
Czech Airlines is one of the oldest airlines in Europe. The company has provided services to passengers since 1923. Right up to the present, it has gained an enormous amount of experience and has grown into a modern airline, boasting a number of awards for the quality of our services. In order to satisfy customer all the demands, wishes and tastes should be considered. Traditional methods of planning, controlling and monitoring of production and services process are not applicable any more. The new methods of dynamic approach are used, such aspects as developing interior/exterior design, quality control and management, Process and capacity design, and customer service.
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Czech Airlines commercial activities and business performance analysis
Fait, Jan ; Eisler, Jan (advisor) ; Zelený, Lubomír (referee)
Following bachelor's thesis describes and analysis the situation in the Czech Airlines j.s.c. for the period of five years from the year 2003 to 2007 and puts it into context with the state of international civil aviation industry. The work is thematically divided into several chapters, dealing with CSA's organizational structure, human resources, fleet, business strategy or additional commercial activities. Final part contains statement analysis using relevant financial indicators as well as indicators used specifically in the transport industry or by airline companies. Complete balance sheet, income statement and cash flow statement for the years 2003 to 2007 can be found in the thesis appendices.
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Strategic alliances of airline companies
Eretová, Iva ; Khelerová, Vladimíra (advisor) ; Turnerová, Lenka (referee)
Diploma thesis "Strategic alliances of airline companies" contains global alliances. The accent is put on Czech Airlines and their joining of alliance SkyTeam. The thesis is divided into for parts containing characteristics of strategic alliances, actual alliance groupment and examination of the entrance of Czech Airlines into SkyTeam.
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