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Corporate Culture as a Way to Gain Customer
Selingerová, Jana ; Měsíčková, Michaela Vítek (referee) ; Milichovský, František (advisor)
This thesis deals with the corporate culture, whose successful operation is the basis for finding a customer. The theoretical part summarizes the concepts that outline how important corporate culture is for successful business. Findings from the theoretical part are subsequently used in the other part of the work. The analytical part includes analysis and questionaire research whose task is to detect problems and deficiencies. The last part of the paper contains proposals to improve the current situation.
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The Utilization of Internal Marketing for Increasing Employee Satisfaction
Dostálová, Iveta ; Uhrová, Kamila (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis focuses on the use of internal marketing to increase satisfaction of the employees in the specific company. There is a theoretical background of given issue in the theoretical part. The analytical part is centred on the analysis and description of the current situation in the company. One part of the analysis is also a questionnaire. In the proposal part, the definite solutions are introduced in accordance to gained information. These changes will lead to an increase of the employee satisfaction.
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Motivation Specifics of Workers in Helping Sector
Mikeš, Pavel ; Strnadová, Michala (referee) ; Konečný, Štěpán (advisor)
The Bachelor thesis concerns of the motivation of employees and the amount of their remuneration in the Children´s Home in Přerov and Children´s home in Hranice na Moravě. The aim of this thesis is general improvement of selection and care workers based on the proposed recommendations. The theoretical part covers the area of human resources and their subsequent management, caring and optimization. The practical part involves the analysis of children´s homes, the results of the survey, evaluation meetings with the heads of these homes and proposal to improve the current situation.
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Questions of the firm culture in construction company
Schenková, Kristýna ; Čáp, Jan (referee) ; Linkeschová, Dana (advisor)
This thesis examines issues of corporate culture in the construction company. In the theoretical part are explained basic concepts that are related to the topic of the thesis. The aim of thesis is to define the most important issues of corporate culture and to find answers to them. The result is to formulate conclusions and recommendations, compiled on the basis of the results of the survey and structured interviews.
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Business Ethics in a Company Precheza, a.s.
Janáková, Monika ; Světnický, Tomáš (referee) ; Putnová, Anna (advisor)
The Thesis is devided in two parts, the theoretical and the practical part. The first one treats of the theoretical hypothesis of a business ethic issue. The second part is concentrated on analyzing the currently statement of the business ethic in the company Precheza a.s. conducted by questionnaire in the staff area.The sense of questioning is to find out the employe´s attitudes to the business ethic situation.The essential part of the practical work represent some items for enforcing the Precheza´s business ethic and for making better the currently statement.
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Corporate culture of a construction company
Hůlka, Lukáš ; Rouha, Pavel (referee) ; Linkeschová, Dana (advisor)
The bachelor thesis is focused on corporate culture in construction companies, specifically on the motivation of its employees. The theoretical part contains basic terms and their definitions. The practical part is realized by a questionnaire survey and interviews. In the final chapter is an evaluation of the results of the survey and subsequent recommendations for the proper motivation of employees in the construction company and thus improving corporate culture.
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Corporate Culture and its Influence on the Efficiency of Work
Karafa, Michal ; Novák, Ondřej (referee) ; Pokorný, Jiří (advisor)
This thesis focuses on corporate culture and its influence on the work efficiency. Based on the evaluation of information obtained through a survey, interviews with company employees and observations, an evaluation of corporate culture of company IBM Delivery Center in Brno Central Europe was created. The conclusion contains suggestions how to increase work efficiency as a result of changes of corporate culture elements.
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