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Feminism and Literary Criticism in Pavla Moudrá's Journalism
Słowik, Olga ; Heczková, Libuše (advisor) ; Merhaut, Luboš (referee)
The thesis concentrates on the literary and feminist articles of Pavla Moudrá, which she published in the journals Ženská revue, Ženské listy, Ženský obzor and Ženský svět. An important part of the diploma is a complete bibliography of her texts issued in these periodicals. The analysis concentrates then mainly on articles connected to literature and "the woman question". It describes the author's opinions in their relationship with the peace movement, animal welfare, the anti-alcoholic movement and spiritualism. In all of these areas, she was involved as a promoter of spiritual values, leading to the spiritual revival of mankind, and for this purpose she also subordinated her journalism. She tried to thematise particular social problems, indicative of the decline of human morality, as well as writing more general texts, more metaphorical and strongly inspired by the theosophical movement. It influenced the way she perceived literature: she valued mainly the author's intention, which should be able to offer a positive example for the reader. She considered a poet, meaning a writer and an artist in general, to be a creature standing close to God and having the ability to see more than the average person. Also, a woman was, according to Moudrá, close to God: this relationship was given by the...
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Foodjournalism in Czech newspapers betweenthe wars
Šemberová, Kristina ; Köpplová, Barbara (advisor) ; Bednařík, Petr (referee)
In recent years, there is an apparent renaissance of the Czech cuisine, the "First Republic era" (1918 - 1938, CSR I) especially. Both chefs and journalists writing about cooking and dining are referring to the gastronomy of this time period more and more often and they are praising its quality and taste. However, there is no comprehensive publication about Czech gastronomy in 1918 - 1938 period, sparse references and notes can be found in witnesses commemorative volumes, from history of folklore and from the historical press, respectively. Based on the last especially, the image of "first republic" gastronomy is gradually puzzled out. Using a content analysis method, the four biggest newspapers (Lidové noviny, Národní listy, Český deník and Venkov) and eight women journals (Žena, Ženské listy, Ženské noviny, Ženský list, Rozsévačka, Česká Žena, Ženský svět and a "Československá žena" calendar) being published in examined period are investigated. For further findings of completive and linking facts, the historical analysis method is being used as well. Aim of this work was to answer questions about the first republic journals topics and titles, and in what fashion the first republic press thought about gastronomy. Further, this work explores the possible tendency, and development and attention is...
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Sexuality in advertisements in women's magazines in Czech republic 2009-2011
Karpova, Tatiana ; Hejlová, Denisa (advisor) ; Klabíková Rábová, Tereza (referee)
Bachelor thesis "Sexuality in advertisements in women's magazines in the Czech Republic in 2009-2011"describes issues of sexuality in print advertisement in women's lifestyle magazines Elle, Cosmopolitan and Marianne. The thesis is divided into theoretical and analytical part. The theoretical part gives the definition of the sexuality in advertisement and presents its classification, explains the concept in framework of the social constructionism theory of Peter L. Berger and Thomas Luckmann and also deals with ethical issues of sexuality in advertising, its current condition and effectiveness of use of sexuality in advertisement. The research strives to answer the questions about the way the sexuality is presented in advertising and how frequently it is used in it. Selected printed advertisements are the subjects to the descriptive analysis, which is used to define the character of sexual behavior and the type of a sexual presentation of women, which appear in advertisements most often. This thesis reflects the concept of sexuality in advertisement both in terms of marketing and in the broader socio-cultural context.
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Comparison of language and style of interviews in girls' and women's magazines
Bušková, Petra ; Mareš, Petr (advisor) ; Vaňková, Irena (referee)
This bachelor thesis is focused on comparison of language and style of interviews in girl's and womens' magazines. The intention of this thesis is to find out the differences and correspondences between the both types of magazines. General characteristic of an interview summarizing the information about range, lead paragraphs and pictorial component is in the introduction part of the thesis. The first part of the thesis explores an interview from language aspect - the particular language levels are analyzed here. The second part of the thesis explores an interview from communication aspect - the relationships among participants of communication, ways of asking questions and ways of responsing to them are described here. The end of this thesis contains the summary of results from both mentioned aspects.
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