|
|
Internet marketing in tourism
Korabarova, Michaela ; Vaško, Martin (advisor) ; Mareš, Bohumil (referee)
Internet marketing, not only in tourism but also in other fields/spheres plays significant role in comprehensive marketing strategy and is actually an integral element of a company. Currently, just internet emphasis becomes one of the major topics of corporate communication. If a company wants to compete the others, the comprehensively elaborate procedures are must, which really is obvious on internet. What can really be helpful in this regard is to set up internet marketing tools properly. With no doubt, internet today is very important in tourism, therefore, in my diploma thesis I do deal with particular general varieties of internet marketing, and at the same time its concrete implementation in tourism. The purpose of my dissertation is to be beneficial for people who are going to be concerned and are interested in this matter and / or for those who want to get announced of how an internet can help them to become more visible.
|
|
|
Effects evaluation of the chosen advertising campaign launched by Coca-Cola Česká republika s.r.o.
Pelc, Petr ; Koudelka, Jan (advisor) ; Bil, Stanislav (referee)
Water brand Bonaqua belongs among well established brands on the Czech beverage market. In July 2007 was launched campaign "možná ti ulehčí cestu", which was primarily designed to provide much better market performance. Although this campaign was very successful, today, after three years, it is obvious that a basic goal of this campaign was not fulfilled. This thesis deals with detailed characterization of the whole campaign and with following testing and effects evaluation by using of series in-depth interviews and one focus group. Due to large amount of the gathered data about campaign I was able to identify strong and weak elements of this campaign. If it was possible I designed improvement of the weak elements. These designs were tested again to verify their potential effects.
|
|
|
Marketing communications in the tobacco industry
Kahánková, Tereza ; Mikeš, Jiří (advisor) ; Grof, Jan (referee)
The diploma thesis in its theoretical part treats of marketing communications within the marketing process with focus to below-the-line communication activities that are crucial to the communication in the tobacco industry. The second part already characterizes the specifics of the market and the regulation in the tobacco industry. The third part describes in detail the target group of adult smokers and the application of the marketing communications in the marketing of tobacco products, both in the B2B and B2C area. The last part outlines the opportunities and threats based on the current situation on the market and its estimated development and defines what are the key focus areas and both strategic and tactical steps could ensure a potential growth and brand building.
|
|
|
Political Marketing in the Czech Republic 2010. Campaigns for Chamber of Deputies election.
Stručovská, Hana ; Štědroň, Bohumír (advisor) ; Šanda, Jakub (referee)
The Master Thesis Political Marketing in the Czech Republic 2010. Campaigns for Chamber of Deputies election aims to reveal the political marketing of the most important Czech political parties foregoing the Chamber of Deputies election. The thesis is focused on marketing campaigns of parties and their most marked moments, which had an impact on the election results. The thesis is set in the concrete political situation. Firstly the political marketing is theoretically described, than the thesis targets particular parties and their campaigns. Content analysis, analysis of media instruments and the interview with election manager are used in the thesis. Primary and secondary information are processed in the thesis. The most important moments of campaigns are analyzed linking to marketing tools as well as consequences for election results.
|
|
|
The problem of hazardous waste disposal {--} The case study of battery collection in the region of Písek
KADERKA, Lukáš
Annotation The bachelor thesis deals with the problem of recycling of waste in selected location (the town of Pisek). The theoretical part of the bachelor thesis is created by a review, dealing with the legislation related to waste and its relation to pollution of environment. In the practical part I deal with the problem of recycling of batteries in primary schools in Pisek, where ECOBAT firm organized the contest in reversibility of batteries in 2008. Altogether, 2129,7 kg of batteries were returned in all schools, which increased the whole amount of returned batteries in all town from 1,5 t in 2007 to 4,15 t in 2008. The competition was won by the 9.B class from Thomáš Šobr{\crq}s school with an amount of 379.7 kg of batteries. The last was the 5.A class from Edvard Beneš{\crq}s school, which picked up 139.2 kg of batteries. By the survey via questionnaire I found out, that the main motivation of successful classes was the effort to win the contest. Both the girls and boys sorted the batteries not only because the competition, but also because they wanted to do something for environment, but this tendency was higher by girls. Parents' education did not affect the environmental feelings of the children. The campaign has achieved its purpose, because there was an increase in the amount of returned batteries and also the ecological education of children was positively affected. Almost the third of them continue to return batteries even after the closure of competition.
|
|
|
Injury prevention is selected EU countries
ŠESTÁKOVÁ, Jana
Abstrakt Injury prevention is selected EU countries. The subject of my diploma work is focused on injury prevention in selected EU countries. Injuries do not present only serious health problem but also socio-economic problem. Traffic injuries in OECD countries contribute in overage 41 % to all deaths of children up to 14 years of age as a consequence of injury. The objective of my work is to describe approach of selected EU countries to injury prevention and map preventive measures in injury prevention in selected countries, including Czech Republic, Slovakia, Sweden, Italy, Germany and France. Prevention is targeted activity based on cognition that injury prevention is always simpler than dealing with irreversible consequences. Work objectives have been identified by work quantitative research methodology. I have been focused on government documents, legislative regulations as well as other documents dealing with injury prevention. Materials which were subject to secondary analysis were received from several main resources, including governmental, state and non-state institutions of selected EU countries. Due to inaccessibility of some documents or unsuitable or unfound resources, I have used complementary questioning method. I have addressed respondents living and working in selected EU countries. The issue of child injury prevention is on preference positions in political programs, takes place on all levels, including state, regional and local levels. States adopt national injury prevention action plans; approve legislative measures, such as speed in municipalities, use of cycling helmets by children, use of retaining systems. School and out-of-school traffic education is organized in all of the selected EU countries. It should begin already at pre-school age. Parents play significant role as well as state and non state institutions. The most complex program in the selected EU countries is called "Safe Communities". In all of the selected EU countries there are also other organisations which participate in preventive programs, events, trainings and campaigns. In addition other local authorities, administration bodies, organisations and communities of interest and individuals can be invited to cooperate and all these activities can be coordinated and interconnected. The issue of injury prevention must be dealt with continuously. Coordinated and consistent prevention of child injuries has positive impact on reduction of child injury rate and death rate. Result of the work will contribute to better foreknowledge, education and comparison. In addition its will be used for learning purposes by ZSF JU.
|
|
|
Brand and its significance while forming the position on the market by way for example of an enery company
VONDRÁKOVÁ, Markéta
The submitted diploma work combines available information resources from the area of general brand management with current challenges which the Brand Management faces within the power industry in the dynamically developing Czech market with significant globalization features. This creates a structure of secondary information resources, practical experience and drawn conclusions which have never been published and are primarily relevant to optimisation of the E.ON brand but important for the entire power industry sector due to its focus and they surpass their branch in the brand migration area
|
|
| |
|
|
Political marketing: Analysis of the marketing strategy of Barack Obama before the presidential elections 2008
Hofmanová, Tereza ; Král, Petr (advisor) ; Tyl, Ondřej (referee)
The bachelor thesis analyses Barack Obama's pre-election campaign before the American presidential elections 2008. The first two chapters deal with theory of political marketing. The third chapter describes the specifics of American election system, which influence the pre-election campaign of the presidential candidates. The fourth chapter deals with the marketing aspects of Obama's pre-election campaign. It analysis the product "Barack Obama" with the help of SWOT analysis tools. Furthermore, it describes the target groups of the campaign and the tools Barack Obama's campaign used to target these groups. The thesis also identifies the particular marketing communication tools Barack Obama implemented in his campaign and focuses on their innovative usage. Distinctive emphasis is put on the communication with the generation millenials via the tools of internet and mobile marketing.
|
|
|
Media planning and its use in commercial communication
Novotná, Martina ; Postler, Milan (advisor) ; Blodigová, Lenka (referee)
Media and media types, development and efficiency of media, media market, media researches and indicators, media planning, situation analyze,objectives, strategies, media plan for campaign of McDonald
|
guest ::
