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Marketing Strategies of Czech Football Clubs: Targeting Fans through Match Programs
Grečl, Michal ; Crossan, William Morea (advisor) ; Kaprálková, Michaela (referee)
Title: Marketing Strategies of Czech Football Clubs: Targeting Fans through Match Programs Objectives: The aim of the thesis is to present recommendations to increase the level of fan experience on match day with regard to the objectives of marketing teams in reaching their defined segments of people. The thesis offers a cross- comparison through interviews with high-level marketers of selected first league participants of the highest Czech football competition, complemented by direct observation and data analysis, focusing on the essence and justification of the individual steps implemented by the clubs in the matchday programme in relation to their strategic targeting. Methods: The thesis uses a qualitative research approach with selected professional football clubs in the top Czech football competition, specifically in-depth semi-structured interviews with high-level marketing staff, focusing on their perceptions, experiences and decision-making processes in the field of marketing, together with the essence and justification of the individual steps they implement. The research also includes direct observation of match programmes and analysis of data collected from football clubs and publicly available sources. The thesis then conducts a comparative analysis to compare the differences and...
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Ecodesign and its influence on the design of production machines
Sovják, Richard ; Tůma, Jiří (referee) ; Zahálka, Jiří (advisor)
The bachelor thesis focuses on processing regulatory legislative standards applying to production machines. It provides an overview of tools for assessing the life cycle of products using the methods of eco-design and summarizes the current approach manufacturers of production machinery in improving the energy efficiency of their products. It includes new design and conceptual design of production machinery including new machining technologies. It presents the advantages of virtual prototyping, additive technologies, optimization, toolpath verification and simulation of cutting forces. The result is a comprehensive overview of the factors affecting the eco design of production machines.
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Optimization of UMTS access network
Havlíček, Karel ; Kovář, Petr (referee) ; Novotný, Vít (advisor)
This master’s thesis deals with a UMTS radio access network optimization, containing radio interface analysis, services and procedures description, ways to correct parameters calculations and settings and other issues necessary for a correct access network operation. The goal is effective network operation, minimum costs and maximum performance and flexibility of the network. The optimization during system operation is important because of the system character. The UMTS system uses the WCDMA technology, where particular users share the same frequency band and they are distinguished from one another via code sequences. The capacity of such a system is then given by the interference level - each particular user increases the interference level by the value corresponding to his transmit power. The maximum cell capacity is determined by the maximum interference level at which users can still operate with required services, so it is related not only to the number of users, but also to their bit rate. The optimization allows effective usage of the system for different services with different requirements. The main optimization tool is the radio resource management, containing number of algorithms, such as admission control, which decides the acceptance or rejection of a new user demanding certain service, power control, which ensure that users transmit with a minimal power sufficient for required service, handover and cell selection algorithms etc. The major parameter used by these algorithms is a cell load factor, which is related to the interference level margin. There are several methods for the load factor estimation and some of them are described in this work. Some other optimization techniques are mentioned here, too. This work also contains a laboratory exercise proposal for radio resource management introduction using the OPNET Modeler network simulation tool.
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Optimisation of pressure condition in water supply systems
Sucháček, Tomáš ; Svoboda,, Miroslav (referee) ; Pollert, Jaroslav (referee) ; Tuhovčák, Ladislav (advisor)
This thesis is focused on the optimization of pressure conditions in the water supply network. There is a deep theoretical and critical search of the state of the art and there are fields where there is an insufficient field of knowledge, the so-called "knowledge gap". Experiments are proposed here to determine the dependence of water consumption on pressure conditions. There is a description of experiments and way how it was carried out, which were carried out on the water connection, in the pressure zone and in the laboratory on the hydraulic loop. There is proposed a methodology of experimental determination of the mathematical dependence of water consumption on pressure so that it can be used for optimization problems, where consumption is considered as an optimization criterion. The results of individual experiments are evaluated and a critical discussion of the achieved results is carried out. Finally, the achieved results are compared with the values found in a deep literature search.
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Optimisation of machining process for an industrial application and a CNC machining centre
Soukupová, Veronika ; Sliwková, Petra (referee) ; Píška, Miroslav (advisor)
Tato diplomová práce byla vypracována v průmyslovém kontextu, během stáže ve firmě Metso. Zlepšení obráběcího procesu zajišťovacích šroubů bylo cílem této práce, aby byla umožněna budoucí automatizace zakládání obrobku do stroje. Zlepšení bylo zhodnoceno na základě úrovně autonomie během obrábění, eliminace neprogramovaných zastavení stroje operátorem a dostačujícího odvodu třísek. Implementace automatických systému do číslicově řízeného obráběcího centra umožňuje zvýšení produktivity. Před automatizováním obráběcího procesu však musí být proces optimalizován. Zejména dostatečná fragmentace třísek a jejich evakuace jsou klíčové. Dlouhé nedělené třísky můžou poškodit systémy jako například automatický měnič nástrojů, dopravník třísek nebo průmyslového robota. Dostatečná lámavost třísek může být zaručena správným výběrem technologie a strategie obrábění, výběrem řezného nástroje a řezných podmínek pro daný materiál obrobku.
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Software for efficient use of material in 2D machining
Švanda, Ondřej ; Šeda, Miloš (referee) ; Lang, Stanislav (advisor)
Tato práce si klade za cíl obeznámit čtenáře s 2D CNC obráběním a rozličnými metodami popisu a manipulace s dvojrozměrnými objekty. Poté je představen tzv. Nesting problém a jsou popsány různé metody přístupu k jeho vyřešení. Praktická část pokrývá implementaci vlastního nesting softwaru, jenž je schopný efektivně rozmístit nepravidelné tvary do nepravidelné ohraničené plochy. Na závěr je provedeno zhodnocení řečeného softwaru a také je zmíněno jeho možné využití v praxi.
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Evaluation and Improvement of the Internet Marketing Strategy of an Existing E-commerce Business
Marcely, Peter ; Goga, Martin (referee) ; Chlebovský, Vít (advisor)
Úspech spoločnosti venujúcej sa elektronickému predaju je hlboko prepojený s nástrojmi internetového marketingu. Široká škála týchto produktov je zložitá na zoptimalizovanie a nastavenie celého procesu tak, aby pracoval efektívne. Efektívnosť v tomto prípade značí pozitívny návrat investície, ktorú do nástrojov vkladáme. Orientácia na zákazníka je dôležitý faktor pre všetky e-business spoločnosti. Zákazníci vyžadujú veľké množstvo doručovacích a platobných možností ako aj rýchlu zákaznícku podporu cez chat alebo telefón. Táto diplomová práca ukazuje všetky tieto aspekty a zároveň demonštruje praktické možnosti použitia internetového marketingu ako aj vylepšenú zákaznícku podporu.
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