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Sales promotion and advertising of the company
Haraštová, Tereza ; Mráček, Pavel (referee) ; Bednářová, Markéta (advisor)
The bachelor's thesis focuses on the evaluation of Flipky's sales promotion and advertising strategies. The work is divided into 3 parts, theoretical, analytical and recommendations. The first part of the thesis deals with the theoretical basis of marketing communication, sales promotion and advertising. The second part of the thesis introduces the specific company on which the thesis is focused, analyses the marketing strategies of the company and analyzes the selected market. As a result of the thesis, a comprehensive evaluation and recommendations are made to achieve the goal for the specific company, which will lead to expansion in the selected market and improvement of marketing strategies.
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On-line marketing communication
Bdinková, Simona ; MBA, Karel Fiala, (referee) ; Schüller, David (advisor)
The bachelor thesis is focused on the online marketing communication of Hotel Passage in Brno. The thesis is based on the terms defined in the theoretical part, which is followed by an analytical part, which contains an analysis of the current marketing and communication mix of the hotel and a questionnaire survey. Based on the performed analyzes and the results of the questionnaire survey, it proposes suitable measures leading to the improvement of online marketing communication with customers.
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Proposal for Communication Mix Changes of the Selected Club
Šturma, Pavel ; Mucha,, Ing, Martin (referee) ; Mráček, Pavel (advisor)
Diploma thesis deals with the analysis of the communication mix of ice hockey club PSG Zlín. The theoretical part parses general terms of marketing communication and communication mix with a focus on online communication. The second part introduces the club, analyzes its marketing enviroment and its current communication mix again with the focus on online communication. The last part contains suggestions for its possible changes and improvements.
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The Proposal of Company Communication Mix
Mokrušová, Libuše ; Janošík, Petr (referee) ; Novák, Petr (advisor)
This bachelor thesis deals with proposal of communication mix for self-employed person Ing. Petr Janošík. The theoretic part deals with the definitions of marketing, basic marketing terms and communication mix. Thesis analyses curent communication mix, competition and environment, and proposes improvement of contemporary communication mix, which improves the market position and competitiveness.
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On-line marketing communication
Kollár, Jan ; Chlebovský, Vít (referee) ; Schüller, David (advisor)
Obsah této bakalářské práce se zabývá marketingovou komunikací obchodů EXE Jeans. Tyto obchody prodávají smíšené zboží od více značek a jsou rozšířeny v oblasti celé České republiky. V první části práce jsou pokryty a vysvětleny teoretické pojmy úzce spjaty se zadaným tématem. V druhé, praktické části se pak dále zaměřuji na analýzu současného stavu vybrané společnosti, jejího prostředí a možných zlepšení v návrhové části, které jsou hlavním cílem této práce.
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Project to Upgrade Communication Infrastructure in High School
Konečný, Martin ; Martin,, Lonský (referee) ; Ondrák, Viktor (advisor)
Diploma thesis is dedicate to plan project which task is to improve communication on high school while it is going to use project and change management. The theoretical part is about basic knowledge of project and change management. Analysis of current state is done primarly with strategic analysis. Practical part include Logical Framework approach, risk analysis, budget etc. In this part we also choose and implement chosen IT solution. Benefits of the project and project itself is summarized at the end of thesis.
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Monitoring the effectiveness of marketing in the construction company
Vrána, Ivan ; MBA, Tomáš Zajíc, (referee) ; Dohnal, Radek (advisor)
This thesis focuses on monitoring marketing effectiveness in particular construction company. The target work is analysis of effectiveness put money to marketing of communication from basis budget. It deal with success rate of web communications and analysis of cost demand and contract. Output of work is motion of solution to betterment monitoring marketing in the construction company and calculation cost to new and existing customer.
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