Original title: Podpora prodeje a reklama konkrétní společnosti respektující reakce spotřebitele
Translated title: Sales Promotion and Advertising of a Specific Company Respecting the Reactions of Consumers
Authors: Trofimenková, Miriam ; Richter, Vít (referee) ; Mráček, Pavel (advisor)
Document type: Bachelor's theses
Year: 2021
Language: slo
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [slo] [eng]
Bakalárska práca sa zameriava na online marketingovú komunikáciu spoločnosti Cyklospeciality s.r.o. Práca zakladá na poznatkoch popísaných v teoretickej časti. V analytickej časti je skúmaná problematika pohlavia spotrebiteľov v marketingovej komunikácii zvolenej spoločnosti, ktorá je doplnená analýzou konkurencie a dotazníkovým výskumom. Na základe zistených výsledkov sú navrhnuté zmeny na úpravu online komunikačného mixu. The bachelor thesis is focusing on the online marketing communication of the company Cyklospeciality s.r.o. The thesis is based on the information described in the theoretical part. The analytical part examines the issue of gender of consumers in the marketing communication of the selected company, which is followed by analysis of competition and questionnaire research. Based on the obtained results, changes are suggested to adjust the online communication mix.
Keywords: digital marketing; gender in marketing; gender marketing; marketing; online communication; online communication mix

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/200056

Permalink: http://www.nusl.cz/ntk/nusl-603046


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Bachelor's theses