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The expectations of citizens of the Czech Republic aged 18-25 from the media communication of the President of the Czech Republic on the example of Petr Pavel
Homolová, Radka ; Klabíková Rábová, Tereza (advisor) ; Lütke Notarp, Ulrike (referee)
This bachelor's thesis "Expectations of Czech citizens aged 1825 from the media communication of the president of the Czech Republic using the example of Petr Pavel" aims to reveal and describe what values, characteristics, approaches and elements this population group expects from the president's communication, to map their perception of media communication of the presidential office and give a more accurate picture of their method of obtaining information about the performance of the office of the president. Furthermore, this thesis focuses on obtaining a comprehensive idea of the ideal frequency and channels for the media presentation of the president from the perspective of the investigated age group. This bachelor's thesis opens with a theoretical part introducing values, factors and concepts of media communication described in scientific literature, as well as studies, researches and findings in the field of media communication related to the consumption of media by the examined age group. In the second part, the thesis deals with the methodology of the research presented in the third and final part of this bachelor's thesis. The research was conducted in two stages. The first phase consisted of quantitative research in the form of a questionnaire survey, the results of which were then used...
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The Legitimacy of Public Service Media in the 21st Century: The Role of Audience Analysis
Vysloužilová, Kristýna ; Nečas, Vlastimil (advisor) ; Trampota, Tomáš (referee) ; Kroupa, Jiří (referee)
The dissertation thesis addresses the current position of European public service media. After many years in the position of naturally monopolistic broadcasters, these media are competing for attention not only with a number of private media but also with an unlimited number of online platforms. The thesis analyzes the main potential threats to the legitimacy of public service media and gradually describes the normative requirements that are imposed on public service media primarily by legislation, but that also arise from a socio-historical context. Furthermore, it describes technological trends in the media sector that influence media consumption patterns. Finally, it covers the transformation of the relationship between public service media and their audience. The audience and their expectations are identified as the key source of public service media legitimacy. The research in the thesis aims to analyze to what extent and how the public service media in Europe use audience analysis when defending their own legitimacy. It also presents specific recommendations and results of the author's own quantitative pilot research on a representative sample of the Czech population, which verifies the potential of some of these recommendations on the example of the Czech Television's perception.
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Motivation and expectations of Czech students for university studies in Great Britain
Jeřábková, Tereza ; Balon, Jan (advisor) ; Uherek, Zdeněk (referee)
This study aims to identify and analyse the motivations and expectations of students who have decided to complete their full university studies in the UK. The thesis further examines the retrospective view of these students on their study abroad and their subjective perception of this experience. As part of the research, specific experiences that students had during their studies abroad and which had an impact on their personal development and life paths are investigated. Part of the study is also the identification of potential challenges and difficulties that students encountered in a foreign country and how these influences affected their motivation and determination to achieve their study goals. Last but not least, the work focuses on the assessment of student development at the personal and career level, thereby bringing insights into the benefits of this study format for the individual growth and professional perspectives of students.
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Intergenerational comparison of gender roles in family
Karhanová, Anna ; Tuček, Milan (advisor) ; Andresová, Nela (referee)
The bachelor's thesis discusses the topic of generations in connection with the division of household roles in individual families. The theoretical part defines the family through many definitions, and briefly describes the European family in history, the contemporary family and the traditional family. It also attends to family functions. In the next part of the theoretical definition, the bachelor thesis is dedicated to gender in sociology, individual concepts such as role and status, then gender roles and the traditional arrangement of gender roles in the family. An important section is the division of labor in the household in connection with gender. In the last section in the theoretical part, the thesis deals with the generations themselves, defining them through several different time theories. The generation is also defined through sociological theories, such as according to Karl Mannheim. The empirical part is devoted to qualitative research, which was carried out through semi-structured in-depth interviews according to the principles of grounded theory. The analysis shows intergenerational differences in opinions, household management and division of roles.
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Matual expectations of Nurse and students majoring in General nurse on practical training in selected wards
KLAUSOVÁ, Klára
This thesis assesses the mutual expectations of nurses and students majoring in Generel nurse in practical training in selected hospital departments. The main goal of the thesis is to analyze what are the mutual expectations of nurses and nursing students in practical teaching in selected hospital departments. The thesis is divided into a theoretical part and an empirical part. The theoretical part covers history of education of nurses, current study conditions in nursing, competencies of General Nurses, practical training, mentoring and the specifics of nursing care in selected hospital departments. In the empirical part, a quantitative research survey was used. The survey was performed using two types of questionnaires. First type was distributed to nurses in the surgical, internal medicine and psychiatric wards. The second type was distributed to second and third-year students of nursing school. Six hypotheses were formulated: H1: The nurse expectations are influenced by the level of nurse's education. H2: The nursing student expectations are influenced by the level of nurse's education. H3: The nursing student expectations are influenced by the specifics of the selected department. H4: The nurse expectations are influenced by nurse's tenure in the selected department. H5: The nursing student expectations are influenced by the level of student's education. H6: The nurse expectations are influenced by the level of student's education. The results show that the nurse expectations is influenced by the level of nurse's education (H1) and also by the student's previous education (H6). The nursing student expectations are influenced by the specifics of the selected department (H3). It was also found that the nursing student expectations are not affected by the education of nurses (H2) or the student's previous education (H5). The results of the work can be used by nursing students before starting practical training as well as by nurses as feedback.
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Motivation and remuneration of employees in a selected company
FENCL, František
The bachelor thesis focuses on the effectiveness of motivational tools in a selected company. In this regard, a research was conducted to evaluate the level of satisfaction of employees with the benefits and rewards that the company provides and Victor Vroom's expectation theory was tested. Based on the collected data, measures are proposed in the thesis that can improve the current motivation system.
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