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Stereotyping females in high positions in czech television shows
Skutelniková, Milena ; Reifová, Irena (advisor) ; Bednařík, Petr (referee)
The diploma thesis examines the topic of Stereotyping females in high positions in Czech television shows. An analysis of three Czech series Odznak Vysočina, Anatomie života and Zoo examines the treatment of female protagonists in leadership and attempts to reveal their possible stereotyping. The research is conducted using narrative analysis supplemented by qualitative analysis. The theoretical part of the work is based on the thesis that leadership is a gender concept that is anchored in masculinity, which is based on the historical dominance of men in the highest positions. Feminine traits are sought out as unsuited for leadership roles, leading to prejudices that women are not suited for these positions. Based on these ideas, women leaders still face gender stereotypes and prejudices. The aim of this work is to reveal how the narratives of female figures in leadership are constructed and if there are gender stereotypes in their portrayal. Narrative analysis is applied to three research dimensions that are used with existing testing. The dimensions are the position of female protagonists in the narrative, the construction of a woman in leadership as a leader, and the construction of the femininity of a woman in leadership. The resulting work aims to contribute to the debate about the...
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Stereotyping of Africa by pupils of Prague grammar schools
Kofroňová, Jana ; Hasman, Jiří (advisor) ; Frajer, Václav (referee)
The stereotyping of Africa has recently resonated not only in scientific circles, but is slowly making its way into the wider public consciousness. As Africa's population grows, the continent's importance on the global stage will gradually increase. It is time to realise how much our perceptions are influenced by entrenched stereotypes and to recognise what Africa is really like. This bachelor thesis focuses on the stereotyping of Africa by pupils in Prague grammar schools. In the theoretical part, it discusses the issue of stereotyping and factors that affect it. A specific attention is paid to the topic of stereotyping Africa, emphasizing the differences between experienced ideas about Africa and reality. The thesis has two research questions: to identify the most common stereotypes of Africa and to test the importance of their underlying factors. Through a combination of a survey within pupils and interviews with their teachers, the necessary data was collected. Using a categorisation of terms used by pupils in relation to Africa, three main groups of stereotypes were identified: wildlife, poor Africa, and primitive and underdeveloped Africa. To describe Africans, pupils used words such as illiterate, poor, or negroid. The research showed that all the factors studied contribute to the degree of...
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A Perpetual Glass Ceiling? The Position of Women in the ICT Sector
Sobina, Anastasiia ; Žouželková Bartošová, Marie (referee) ; Ellederová, Eva (advisor)
Cílem této bakalářské práce je prozkoumat postavení žen v sektoru informačních a komunikačních technologií (dále jen ICT). Práce analyzuje nízké zastoupení žen v profesích ICT a v ICT firmách. Dále se zabývá hypotézou o ženách čelících takzvanému „skleněnému stropu“, který brání ženám a menšinám získat pozice na vyšší úrovni založené na stereotypech a předsudcích. Teoretická část této práce se skládá z následujících témat: role žen v historickém vývoji počítačů, seznam některých nejvýznamnějších žen v oboru informatiky, důvody pro nedostatečné zastoupení specialistů ženského pohlaví v ICT, koncepce „skleněného stropu“ a popisu současné situace v Evropě, konkrétně v České republice, kde tato data doplňují statistické informace organizace Czechitas. Informace byly shromážděny studiem literatury a analýzou studií souvisejících s daným tématem. V empirické části této práce byl proveden kvalitativní a kvantitativní výzkum. Data byla shromážděna prostřednictvím dotazníkového šetření a rozhovorů.
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Sexismus v reklamě a jeho vliv na nákupní rozhodování generace Z
Krikelová, Lucie
Krikelová, Lucie. Sexism in Advertising and its Influence on Purchasing Decisions of Generation Z. Bachelor's thesis. Brno: Mendel University in Brno, 2022. This bachelor's thesis discusses the influence of sexism in advertising on the purchase decisions of generation Z. The main goal of this bachelor's thesis is to find out whether sexism in advertising affects the purchase decisions of genera-tion Z positively or negatively. The theoretical part is devoted to literary research, where the basic terms are clarified, which are further developed in this bachelor's thesis. The obtained data are presented using a questionnaire survey. Based on the results obtained from the practical part and professional literature, recommenda-tions are formulated that lead to the improvement of brand perception by Genera-tion Z.
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The role of stereotypes and prejudices in the teaching of the German language at primary school
Hluštíková, Eliška ; Nečasová, Pavla (advisor) ; Botlík Nuc, Tomáš (referee)
The diplomat heses focuses on the role of stereotypes and prejudice in the teaching of the German language at primary school. This thesis aims to contribute to a broader understanding of the relationship between stereotypes, prejudice and the teaching of German, both in academia and in the context of practical pedagogical practice. The theoretical part of the thesis deals with the teaching of German as a foreign language, the characteristics of the RVP, key competences and the definition of stereotypes and prejudices, including their characteristics, types and the difference between the two concepts. The practical part of the thesis focuses on the implementation of the research, which is carried out in the form of questionnaires for lower secondary school pupils, structured interviews with German language teachers and an analysis of the school curricula of individual elementary schools. The results of the study provide important insights into the influence of stereotypes and prejudice on German language teaching in primary school level 2. The findings help to identify areas in which to focus on eliminating or mitigating the negative influence of these phenomena. Based on these findings, recommendations and strategies for effective German language teaching with regard to the prevention and reduction...
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Reading Literacy Development of Pupils with Other Mother Tongue in Inclusive Education Context
Rychlíková, Marie ; Wildová, Radka (advisor) ; Kucharská, Anna (referee) ; Vykoukalová, Věra (referee)
TITLE: Reading Literacy Development of Pupils with Other Mother Tongue in Inclusive Education Context AUTHOR: Mgr. Marie Rychlíková DEPARTMENT: Department of Primary Education PedF UK Prague SUPERVISOR: prof. PaedDr. Radka Wildová, CSc. ABSTRACT: This thesis is focused on the reading literacy issues of pupils with other mother tongue in primary education. The aim of this work is to analyse and describe the contemporary state of reading literacy skills of pupils with other mother tongue in inclusive education context. The foreigners children have to overcome the social and cultural differences as well as the language barrier. In order to be successfully included into the education system, and consequently into our society, the pupils need to learn Czech language at the best level they are able to. The structure of this work is divided into two parts - the theoretical and practical one. There were quantitative and qualitative methods used in the research. The individual aims of this work were analysed, processed and discussed based on the results of the two research phases and description of good practice examples from Finland. Finally the conclusions and suggestions were expressed. KEY WORDS: Reading literacy, first reading literacy, inclusion, stereotypes, basic literacy, pupil with other mother tongue,...
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Gender and social cognition
Schneiderová, Magdalena ; Boukalová, Hedvika (advisor) ; Štětovská, Iva (referee)
The aim of this thesis was to present a comprehensive overview of current knowledge in the field of gender research and social cognition as well as to contribute with results of my own research. The biggest emphasis of the theoretical part lies on stereotypes and gender differences in personality characteristics, topics that are closely related to the research part of this paper. The empirical part answers the question whether information about the sex of a person has impact on how we assess this person's personality. After reading a short biography of a fictitious person, respondents described this person on 30 items of the Bem Sex Role Inventory (Bem, 1974). Results showed that respondents rated some characteristics differently for the male figure than the woman figure. Respondents of both sexes perceived the described man as significantly less Forceful and less Defending his own believes than the described woman. Although not always significantly, all 10 items satiating the BSRI masculinity score showed the same tendency to evaluate the figure of the man as less masculine than the figure of the woman. Part of the Discussion is dedicated to possible interpretations of these results. To obtain a deeper understanding, further research is required.
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