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Marketing mix proposal for a company entering the Romanian market of agricultural and forestry machinery dealers
Novotný, David ; Kubíček, Daniel (referee) ; Mráček, Pavel (advisor)
The diploma thesis is concerned with the proposal of the marketing mix of a Czech company entering the Romanian B2B market of forestry and agricultural machinery dealers. The whole thesis is divided into three parts, the first part is devoted to theoretical knowledge. The second part, the analysis of the current situation, is dedicated in detail to the introduction of the company, its current marketing mix, customer preferences survey, competitors analysis, analysis of the marketing environment and last but not least the introduction of the risks resulting from entering this foreign market. The last part, the design part, presents the proposal of the individual elements of the marketing mix, which is based on the information found in the analytical part of the thesis.
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Proposal of the Marketing Strategy for ITAB, s.r.o. on the Romanian Markets
Koudela, Tomáš ; Šimberová, Iveta (referee) ; Heralecký, Tomáš (advisor)
The aim of this thesis is to design a marketing strategy. The first part presents theoretical knowledge of marketing, marketing strategy, competitive analysis and methods of penetration for new markets. In second part is introduced the company and made the analysis of the current situation. Furthermore, this work deals with analysis of the situation and competition on the Romanian markets (searching for potential distributors and their evaluation). On the basis of analysis is proposed appropriate marketing strategies, options of the penetration to the markets and costing. These options are then evaluated and selected the most appropriate.
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Comparison of the position of the Romanian and Lithuanian Prime Ministers during the reigns of Presidents Klaus Iohannis and Dalia Grybauskaite
Karásková, Kristýna ; Mlejnek, Josef (advisor) ; Perottino, Michel (referee)
The diploma thesis deals with the comparison of the positions of the Prime Ministers of Romania and Lithuania during the reign of Presidents Klaus Iohannis and Dalia Grybauskaité. The work deals with the constitutional and practical position of the prime ministers of both countries. Both countries are part of the post-Soviet space and have gone through a democratic transition. At the same time, Romania and Lithuania are countries with a directly elected president and potentially fall into the category of semi-presidential regimes. The position of prime minister in these countries is specific due to the presence of a directly elected president. The work applied a comparative method, specifically a type of so-called contrast of contexts. This theory helps to understand a certain phenomenon through its context. The aim of the work is therefore to point out and understand the similarities and differences in the position of the prime minister, in practice and in the constitution, of these potentially semi-presidential countries. The work also points out to other institutional elements that prime ministers use to balance the presidential role. Attention is also paid to the phenomenon of cohabitation and the position of the prime minister in cohabitation with a non-party president.
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Konkurenceschopnost zemí střední a východní Evropy
Ustiuzhantseva, Polina
This bachelor thesis is devoted to the competitiveness of Central and Eastern European countries. In the theoretical part the concept of competitiveness and methods of measuring macroeconomic competitiveness are described. In the methodological part indicators are chosen, by which subsequently in the practical part comparison of competitiveness of Central and Eastern European countries is carried out. The practical part of the thesis also deals with the comparison of re-sults of measurement of selected indicators. According to the chosen indicators weaknesses and strengths of Central and Eastern European countries are identi-fied. Finally, recommendations for increasing the competitiveness of selected states are formulated. In the discussion part, the achieved results are compared with the results of other authors, and the possible shortcomings of the chosen indicators are discussed.
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Mass protests in Romania and France: a comparison of contemporary anti-establishment movements
Boudová, Kristina ; Bauer, Paul (advisor) ; Matějka, Ondřej (referee)
Mass protests in Romania and France: a comparison of contemporary anti-establishment movements Author: Kristina Boudová Abstract This thesis examines the divergence and convergence of two populist social movements: The Yellow Vests in France and #rezist in Romania, both of which emerged in response to political and economic grievances. The movements converge in their critique of elites, corruption, and social inequality while defining said elites differently. Through a comparative analysis of the movements' origins, goals, strategies, and outcomes, this research identified similarities and differences between the two movements in terms of their populist features. The findings shed light on the complex nature of populism as a political phenomenon that can take different forms in different regions and contexts.
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Evropská politika v období rumunského předsednictví
Kašpar, Tomáš
This diploma thesis deals with Romanian presidency in the Council of the EU in the first half of 2019. The purpose of this thesis is the analysis of particular Romanian steps that led to the legislative progress in context and to the evaluation of Romanian presidency. In the first part, author defines the matter of presidency mandate in the Council of the EU. The second part is dedicated to the state of Romania, its relations with EU and the circumstances of the starting phase as a head of the Council of the EU. In the third part of the thesis there are analyzed steps leading to the legislative progress that was achieved under the leadership of Romania. In the last part, the Romanian presidency is also evaluated according to the priority pillars of Romania.
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Pledge fulfillment in NATO: free-riding of "new members"
Slánský, Jan ; Kučera, Tomáš (advisor) ; Rosendorf, Ondřej (referee)
The diploma thesis focuses on the causes of the phenomenon of free-riding and the approach to fulfilling commitments towards NATO and burden-sharing in general in the cases of "new" NATO members. The timeframe of 2015-2019 and the qualitative comparative analysis (QCA) method combined with three case studies (Lithuania, Hungary, Romania) were chosen for the research. The QCA focused on four independent variables - economic situation, perceived level of threat, strategic culture (Atlantism/Europeanism) and ideological orientation of the government (left/right). The perceived level of threat proved to be a necessary and potentially sufficient variable. However, among the investigated cases, there was none empirically confirming the sufficiency. The simplest combination of variables that led to fulfilling the commitments and was supported by an existing case was a combination of an intensely perceived level of threat and the strategic culture characteristic of Atlanticism. Because already existing research on free-riding indicates that it is a multi-causal phenomenon, the author is inclined to the opinion that the mentioned combination of variables is the simplest sufficient combination. The economic situation proved to be without significant influence. The QCA results also indicate the ideological...
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Politics of Memory and Nostalgia: Current Image of the former regime and Nicolae Ceaușescu on social networks
Smitková, Klára ; Kocián, Jiří (advisor) ; Králová, Kateřina (referee)
This thesis is dedicated to the remembrance and nostalgia of the former Romanian communist regime and its long-time leader Nicolae Ceauşescu. The thesis first summarizes the basic reasons why the regime fell and then tries to draw a basic outline of the development in the field of remembering the former regime and Nicolae Ceauşescu. Then it tries to map how nostalgia for the regime has evolved over the years and what has been the cause of its changes. It also defines the factors that have influenced the growth of nostalgia over the years and its main features. The practical part of the thesis focuses on remembering and nostalgia in the digital space, specifically on social media. The main core of the whole thesis is research carried out on Twitter and Instagram, where, through sentiment analysis and multimodal analysis, the author analyses posts related to the regime and Nicolae Ceauşescu in order to determine their main characteristics and whether they show elements of nostalgia. Finally, she tries to portray the image that the communist regime of Nicolae Ceauşescu has today on social media.
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Radauti Municipal (Co)housing
Grosu, Gabriel Andrei ; Widholmová, Alžběta (referee) ; Toman, Radek (advisor)
Since the beginning of the Ukrainian invasion, the booming demand for accommodation within proximity to the border turned into a delicate housing crisis. This project investigates the current housing condition made available for the Ukrainian refugees while searching for the best way of addressing the sudden increase in the medium and long-term housing demand. The findings of the investigation along with the input from many consultations with Ukrainian war refugees were translated into developing a detailed architectural design for a municipal (CO)housing refugee camp in the city of Radauti.
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