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The Proposal Modification of The Marketing Mix in The Selected Restaurant
Ryšavá, Monika ; Havíř, David (referee) ; Milichovský, František (advisor)
This diploma thesis deals with modifications to the marketing mix of a selected restaurant. The theoretical part contains a definition of the concepts related to the topic of this theses. In the analytical part, an analysis of external and internal environment is performed, and the current marketing mix is determined. The analytical part includes marketing research in the form of mystery shopping. The last part of the thesis consists of proposals for modifications to the marketing mix.
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Evaluation of Business Performance Through Financial Analysis Tools
Ryšavá, Monika ; Toman,, Petr (referee) ; Ptáček, Roman (advisor)
This bachelor thesis is focused on the performance evaluation of the company ABC a.s. using financial analysis tools in 2016-2020. The theoretical part of the thesis covers a description of basic concepts of the strategic and the financial analysis. In the practical part, the basic facts about the company are listed, strategic analysis of the business environment is performed and calculations of individual indicators of the financial analysis are evaluated. The results of this analysis are summarized in the SWOT analysis. The final part contains proposals for resolving the financial situation of this company.
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Comparison of subjective and instrumental evaluation of direct agglutination of anticardiolipin antibodies in the diagnosis of syphilis.
Ryšavá, Monika ; Rathouská, Jana (advisor) ; Jílek, Petr (referee)
Charles University in Prague, Faculty of Pharmacy in Hradec Králové Department of Biochemical Sciences Candidate: Mgr. Monika Ryšavá Supervisor: PharmDr. Jana Rathouská, Ph.D. Consultant: MUDr. Hana Zákoucká Title of Thesis: Comparison of subjective and instrumental evaluation of direct agglutination of anticardiolipin antibodies in the diagnosis of syphilis Background: The thesis consisted of a theoretical summary of information about the syphilis disease and its diagnosis. Furthermore, it consisted of an experimental part, the aim of which was to compare the evaluation results of manual and instrumental performance of the nontreponemal test. The evaluation was compared in three groups of patients. The first group consisted of patients with a recent diagnosis of syphilis, the second group consisted of patients already treated for syphilis, and the third group consisted of patients with a negative test for syphilis. Another aim was to evaluate the agreement of sorting the samples into negative and positive, regardless of the antibody titer. The aim was also to evaluate the repeatability and reproducibility of the automatic RPR assessment using the AIX1000 analyzer. Methods: The study was performed at the National Syphilis Reference Laboratory with samples sent for confirmation. 170 samples were...
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Evaluation of Business Performance Through Financial Analysis Tools
Ryšavá, Monika ; Toman,, Petr (referee) ; Ptáček, Roman (advisor)
This bachelor thesis is focused on the performance evaluation of the company ABC a.s. using financial analysis tools in 2016-2020. The theoretical part of the thesis covers a description of basic concepts of the strategic and the financial analysis. In the practical part, the basic facts about the company are listed, strategic analysis of the business environment is performed and calculations of individual indicators of the financial analysis are evaluated. The results of this analysis are summarized in the SWOT analysis. The final part contains proposals for resolving the financial situation of this company.
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How marketing activities affect children eating habits
Černá, Kateřina ; Ryšavá, Monika (advisor) ; Zamazalová, Marcela (referee)
The bachelor thesis aims to evaluate eating habits of selected children segment according to how they are influenced by and what is their cause. On the theoretical basis of children segment classification are using questionnaire survey the effects of marketing activities, family and neighborhood on children's consumer behavior investigated. The aim is also to find out informations about children's awareness of brands operating in the food market, which of them specifically attract children's attention and how. The analysis of this consumer behavior and eating habits is the result of the survey collected data and form the backbone of the whole work. In conclusion, it attempts to generalize and link the connections between specific points of the research and confirm or refute the hypotheses based on childen's catering. The entire work is trying to assess the relevance of the current theme of children's meals, which poses as a target of the number of marketing activities.
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How marketing activities influence children´s eating habits
Jirásková, Eliška ; Ryšavá, Monika (advisor) ; Zamazalová, Marcela (referee)
This bachelor thesis aims to determine whether Granko is one of the trends in breakfast drinks, and to what extent are marketing activities affecting the consumption of Granko. The theoretical part deals with marketing and marketing communications with its typical instruments. Then I deal with advertising and the restrictions imposed on a person under 18 years of age. It is followed by description of the target groups, including the methods used to reach children and the impact of advertising on children's segment. In the next chapter, I resolved the eating habits of children and the trend in consumption of milk. The practical part deals with marketing research. Primary data were obtained by questionnaire survey. From the evaluated data I derived the conclusion that Granko is weekend breakfast trend today.
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Loyalty programs for children and their influence on children’s behavior as a consumer
Gruberová, Anna ; Ryšavá, Monika (advisor) ; Pešek, Ondřej (referee)
The loyalty programs are objection of this bachelor thesis. It emphasizes their importance, advantages and describes under what possible form they can appear. In the theoretical part there is introduced their placement in marketing mix. The practical part is focused on loyalty programs which are determined to children. There are also specific examples of loyalty programs. The aim of this thesis is to determine how much are children affected by them and how they gain information about them. This is examined by a questionnaire that was administered to children attending a primary school. In the conclusion there is summarized substantial information and gained results
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Loyalty programs for children and their influence on children´s behaviour as a consumer
Pažoutová, Iveta ; Ryšavá, Monika (advisor) ; Zamazalová, Marcela (referee)
The thesis is focused on loyalty programs for children. The aim is to develop a recommendation for a particular company, how its loyalty program should look like. The theoretical part includes familiarization with loyalty programs and describe the market segment - children. The practical part describes, what the brand "Kubik" offers for children. One component of my work is a research conducted in a group of children aged 8 to 11 years through questionnaires, which are divided into two parts - a general and a specific focusing on drinks Kubik. From the outputs of the research the impact of children as consumers is analyzed and recommendations for the brand Kubik how it should create a loyalty program for children is outlined.
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Children and advertising and its influence on consumer behavior
Hanovská, Zuzana ; Ryšavá, Monika (advisor) ; Štědroň, Bohumír (referee)
This thesis deals with advertising and its influence on children agend 7 to 10 years. The main objective is to find out how children perceive television advertising. Theoretical part of the thesis is focused on categorization of marketing communication, as one of its parts is the efore mentioned adveritising. Another chapter is dedicated to the advertising itself, its history, types of advertising media and laws that protect children from advertising. Second part of the thesis is focused on a questionnaire survey, which examines whether children understend the concept of advertising at all, whether they are influenced by advertising, an whether they trust the commercials.
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Plan of market entry of internet store from marketing point of view
Mádle, Jakub ; Zamazalová, Marcela (advisor) ; Ryšavá, Monika (referee)
This thesis is dealing with plan of market entry of internet store. Goals of this thesis are to analyse trends on the Czech literature market in connection with situation on abroad markets, draw up marketing mix of internet store and draw up first communication campaign. Professional publications, periodicals, researches and experiences of business owner were used to write this thesis. Output of this thesis is finding that nowadays people read less than in the past. Despite this negative fact author was able to draw up comprehensive marketing mix and communication campaign which increased a number of visitors of web pages as well as increased number of customers.
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