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Marketing Communication
Skřivánková, Lucie ; Domanižová, Petra (referee) ; Mráček, Pavel (advisor)
This bachelor thesis's aim is on change analysis proposal in the marketing communication of selected company – Ruční papírrna Velké Losiny a.s.. Suggestions proposed in the thesis are based on the evaluation of the current state of the communication, and should lead to the rise of public awareness of the company, which should subsequently increase its potential number of customers.
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Marketing Mix of the Selected Company
Vozák, Tomáš ; Domanižová, Petra (referee) ; Chlebovský, Vít (advisor)
The subject of this bachelor thesis is the analysis of the marketing mix of a selected company. Based on the performed analyzes, own recommendations for its improvement will be proposed. The thesis is divided into three main chapters. The first presents theoretical knowledge that is used in the subsequent analysis of the current state of the company. The third part is focused on own proposals leading to the improvement of the company's marketing mix.
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Proposal of Communication Mix
Šváb, Michal ; Domanižová, Petra (referee) ; Milichovský, František (advisor)
The Master thesis is based around the planning of the communication mix of a specific firm. It consists of three main parts. The first part is theoretical, and contains theoretical resources and concepts related to the subject matter from the standpoint of marketing and the communication mix. The analytical section introduces the subject firm and contains the necessary analyses. The thesis also includes research in the form of a survey. For a conclusion, the project proposes possible methods of improving the communication mix based on the gathered data.
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Improvement of Furniture Store's Marketing Mix
Jančar, Jaroslav ; Domanižová, Petra (referee) ; Milichovský, František (advisor)
The subject of this thesis is to design a marketing plan in the company. In my thesis I will analyse current status of the company, so I can identify deficiencies and design new solutions and improvements. The first part is theoretical, focusing on the basic concepts of marketing and introducing each analyse. The second part includes practical research, which aims to improve the marketing plan of the company.
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Business Plan of Rehabilitation Center Znojmo
Domanižová, Petra ; Štohl, Pavel (referee) ; Šimberová, Iveta (advisor)
This master´s thesis deals with a business plan proposal formation of already a present company for real estate. Subject of this proposal is establishment focusing primarily on rehabilitation of children until 15 year old. The thesis is composed theoretical and analytical parts and actual proposal solution. This part covers the respective business plan.
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Proposal of Communication Mix
Šváb, Michal ; Domanižová, Petra (referee) ; Milichovský, František (advisor)
The Master thesis is based around the planning of the communication mix of a specific firm. It consists of three main parts. The first part is theoretical, and contains theoretical resources and concepts related to the subject matter from the standpoint of marketing and the communication mix. The analytical section introduces the subject firm and contains the necessary analyses. The thesis also includes research in the form of a survey. For a conclusion, the project proposes possible methods of improving the communication mix based on the gathered data.
|
|
|
Improvement of Furniture Store's Marketing Mix
Jančar, Jaroslav ; Domanižová, Petra (referee) ; Milichovský, František (advisor)
The subject of this thesis is to design a marketing plan in the company. In my thesis I will analyse current status of the company, so I can identify deficiencies and design new solutions and improvements. The first part is theoretical, focusing on the basic concepts of marketing and introducing each analyse. The second part includes practical research, which aims to improve the marketing plan of the company.
|
|
|
Marketing Mix of the Selected Company
Vozák, Tomáš ; Domanižová, Petra (referee) ; Chlebovský, Vít (advisor)
The subject of this bachelor thesis is the analysis of the marketing mix of a selected company. Based on the performed analyzes, own recommendations for its improvement will be proposed. The thesis is divided into three main chapters. The first presents theoretical knowledge that is used in the subsequent analysis of the current state of the company. The third part is focused on own proposals leading to the improvement of the company's marketing mix.
|
|
|
Marketing Communication
Skřivánková, Lucie ; Domanižová, Petra (referee) ; Mráček, Pavel (advisor)
This bachelor thesis's aim is on change analysis proposal in the marketing communication of selected company – Ruční papírrna Velké Losiny a.s.. Suggestions proposed in the thesis are based on the evaluation of the current state of the communication, and should lead to the rise of public awareness of the company, which should subsequently increase its potential number of customers.
|
|
|
Business Plan of Rehabilitation Center Znojmo
Domanižová, Petra ; Štohl, Pavel (referee) ; Šimberová, Iveta (advisor)
This master´s thesis deals with a business plan proposal formation of already a present company for real estate. Subject of this proposal is establishment focusing primarily on rehabilitation of children until 15 year old. The thesis is composed theoretical and analytical parts and actual proposal solution. This part covers the respective business plan.
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