Original title: Návrh změn/doplnění marketingové komunikace konkrétní papírny
Translated title: Marketing Communication
Authors: Skřivánková, Lucie ; Domanižová, Petra (referee) ; Mráček, Pavel (advisor)
Document type: Bachelor's theses
Year: 2019
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: communication mix; marketing; marketing communication; marketing research; questionnaire; dotazník; komunikační mix; marketing; marketingová komunikace; marketingový průzkum

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/178721

Permalink: http://www.nusl.cz/ntk/nusl-592187


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Bachelor's theses
 Record created 2024-04-02, last modified 2024-04-03


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