|
|
Výroční zpráva 2016
Martinková, Lenka ; Houdek, Jiří ; Šimčík, Antonín ; Balcarová, Jitka ; Drozdová, Dita ; Kubásková, Lucie ; Douša, Pavel ; Slaba, Martin ; Křeček, Vilém ; Michálek, Vladimír ; Heřmanová, Pavla ; Víchová, Marie ; Poláček, Jan
Fulltext:  PDF
|
|
|
Výroční zpráva 2017
Martinková, Lenka ; Juriga, Antonín ; Šimčík, Antonín ; Vích, Zdeněk ; Balcarová, Jitka ; Drozdová, Dita ; Heřmanová, Pavla ; Jandová, Jana ; Kabíčková, Hana ; Kubásková, Lucie ; Kořenská, Magdalena ; Machková, Naďa ; Melcrová, Jana ; Patoková, Lenka ; Sobotková, Jitka ; Štecherová, Alena ; Švédová, Dominika ; Valešová, Jana ; Česák, Jan ; Berger, Ivan ; Douša, Pavel ; Houdek, Jiří ; Křeček, Vilém ; Michálek, Vladimír ; Poláček, Jan
Fulltext: PDF
|
|
|
Výroční zpráva za rok 2018
Martinková, Lenka ; Balcarová, Jitka ; Čapounová, Kateřina ; Drozdová, Dita ; Dubová, Alena ; Heřmanová, Pavla ; Jandová, Jana ; Jírovcová, Jana ; Kabíčková, Hana ; Kubásková, Lucie ; Kořenská, Magdalena ; Linhartová, Klára ; Machková Prajzová, Naďa ; Melcrová, Jana ; Neumanová, Pavla ; Patoková, Lenka ; Sobotková, Jitka ; Svobodová, Kamila ; Švédová, Dominika ; Taussiková, Jitka ; Valešová, Jana ; Voldřichová, Marie ; Zeinerová Brachtlová, Michaela ; Berger, Ivan ; Čeněk, Miroslav ; Douša, Pavel ; Gec, Tomáš ; Houdek, Jiří ; Kopeček, Martin ; Křeček, Vilém ; Láznička, Jan ; Michálek, Vladimír ; Novák, Pavel ; Poláček, Jan ; Šimčík, Antonín ; Vlček, Martin
Fulltext: PDF
|
|
| |
|
| |
|
|
Josef Liboslav Ziegler
Balcarová, Jana ; Pokorná, Magdaléna (advisor) ; Hlavačka, Milan (referee)
The thesis focuses on the life of a catholic priest Josef Liboslav Ziegler in the first half of the 19th century. An emphasis is put on his patriotism efforts in East Bohemia, the region where he was active. A significant part of his work was editing Czech periodicals, which were the meeting point for East Bohemian authors. His translations into the Czech language are important as well. The sekond part of the thesis concerns itself with Zieglers "second life" or the perception and interpretation of his life by the succeeding generation. The research is based on Zieglers extant correspondence and periodicals as well as literature concerning the Czech patriotic movement in the first half of the 19th century. Keywords The first half of 19st century Priest East Bohemia Patriotism Czech literature
|
|
|
"One for all and all for one!" The role of Bund der Deutschen and its foregoers in public space of the Bohemian lands 1918-1938.
Balcarová, Jitka ; Kubů, Eduard (advisor) ; Jindra, Zdeněk (referee) ; Šouša, Jiří (referee)
The work analyzes the German economic "defense" associations for support and development of the "economic national possession" in phase of the interwar Czechoslovakia. Their institutional representatives were the so-called "regional associations of Germans", since 1934 Bund der Deutschen. They represent one of the most important types of the German national "defense" associations. Their importance inheres in their function in the public space, where they supported a gradual ideological and political radicalization on the basis of the confrontation nationalism with the anti-Slav and anti-Semitic context. The research detects one of the most important organizational structures of the German national movement, its ideological basis, strategies and methods for its function. The role of associations like co-builder of national identity comes forth. The work comes to a conclusion, that the analyzed associations significantly co-influenced a formation process of the "Sudeten German identity".
|
|
|
Trade Marketing v mezinárodní farmaceutické společnosti Novartis
Balcarová, Jana ; Mikeš, Jiří (advisor)
Cílem této práce je přiblížit studentům pojem Trade Marketing a objasnit jeho velmi důležitou úlohu pro podnik. Trade Marketing je představen na základě příkladů aktivit z praxe farmaceutické společnosti Novartis. Praktické příklady jsou doplněny o analýzu jejich úspěšnosti a návrhy na zlepšení do budoucna. Práce se dále zabývá specifiky farmaceutického průmyslu (legislativa, etika), vysvětluje pojmy související s Trade Marketingem (Category Management, Merchandising)a představuje firmu Novartis a její produkty.
|
|
| |
|
|
Public Relations of Non-Profit Project
Poláková, Pavla ; Sedláková, Jaroslava (advisor) ; Balcarová, Jitka (referee)
This work deals with public relations, its goals and instruments, and focuses on non-profit project Five P. The work presents a volunteer program in the Czech and foreign form. In the practical part is made a research through a questionnaire and are defined the methods of recruitment volunteers for the program and possible solutions to improve the effectiveness of recruitment activities.
|
guest ::
RSS feed.