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Management spa
Špaček, Martin ; Čapov, Martin (referee) ; Němeček, Petr (advisor)
This thesis deals with analysis of internal and external spa environment which is used for definition of business strategies. These strategies should be implemented by company for increase its ability to compete. The thesis also describes potentialities and benefits of using e-marketing.
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The regulation of financial markets - contemporary legal aspects
Špaček, Martin ; Kohajda, Michael (advisor) ; Kotáb, Petr (referee)
The subject of this thesis is the evaluation of certain legal aspects of financial markets regulation related especially to dealing activities. Important role plays the context of contemporary period struggling with the consequences of recent financial crisis with the emphasis put on EU (resp. national) regulation. The first part is in general devoted to the meaning of existent regulation itself. Related legislation and institutional layout are subsequently brought closer in context of national and esp. EU environment. Certain point of interest deserves even (american) the most comprehensive financial markets reform ever. The key part of this thesis devotes to public law aspects instantly influencing dealing and trading activities on financial markets and their contrast to reality. The first theme describes categorization of clients entering on financial markets and duties put on subjects involved (counterparties), who conclude ind. deals with them. Then follow rating agencies, who have been influencing daily routine on financial markets for years and whose evaluation activities imminently influence the row of processes present on financial markets - starting from calculation of capital adequacy requirements until settlement of credit derivatives trades. Capital adequacy is put in context with...
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New biological markers in lymphoproliferative diseases
Špaček, Martin ; Mandys, Václav (advisor) ; Smolej, Lukáš (referee) ; Lysák, Daniel (referee)
New biological markers in lymphoproliferative diseases Summary The prognosis of patients with lymphoid neoplasms is extremely variable. Reliable prognostic markers could allow the identification of patient subsets that may benefit from alternate approaches. Epstein-Barr virus (EBV) is associated with approximately one third of Hodgkin lymphoma (HL) cases. EBV-DNA is often present in the plasma and whole blood of EBV-associated HL patients. However, the significance of EBV-DNA monitoring is debated. In a cohort of 165 adult HL patients EBV-DNA viral load was prospectively monitored. Our results suggest that assessment of plasma EBV-DNA viral load might be of value for estimation of prognosis and follow-up of patients with EBV-positive HL. The role of the TP53 gene's R72P polymorphism in NHL has been analyzed in several studies but it has not been studied in HL. We have evaluated the role of R72P in 340 NHL and 298 HL patients. Our results support the evidence that R72P is not a prognostic factor in Caucasian NHL patients, and they indicate its irrelevance for HL development or prognosis. In a study of 73 patients with chronic lymphocytic leukemia we have assessed IgVH mutational status, presence of mutation in TP53 gene and expression of CD38 and ZAP-70. Overall concordance between ZAP-70 expression and IgVH...
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The media image of the 1956 and 1960 Summer olympic Games in the Czechoslovak press
Špaček, Martin ; Němcová Tejkalová, Alice (advisor) ; Trunečka, Ondřej (referee)
This diploma thesis named "The media image of the 1956 and 1960 Summer Olympic Games in the Czechoslovak contemporary press" follows the media coverage of the XVI. Summer Olympic Games in Melbourne in 1956 and the XVII. Summer Olympics in Rome in 1960, in selected Czechoslovak periodicals. To establish a media image, the diploma thesis utilises a qualitative content analysis, comparing the transformation of Olympic news reporting in Melbourne and Rome. It focuses on media content and its permeation through the communist ideology. The thesis is divided into a theoretical and methodological part. The theoretical part begins with the historical development of Czechoslovakia after 1948, when the Communists seized power, and then characterizes the "melting period". The thesis also inquires into the development of media in Czechoslovakia in the 1950s with an emphasis on media legislation, including the introduction of selected periodicals: Rudé Právo (Red Law), Svobodné slovo (Free Word) and Československý sport (Czechoslovak Sport). The methodological part maps how the Czechoslovak press informed its readers about the Olympic events in Melbourne and in Rome. Both Olympic Games are divided into subchapters according to the topics that most resonated in sports news reporting. The conclusion of the thesis...
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Analysis of Media Image of Procrastination as a New Type of Discourse of Work in Czechia
Špaček, Martin ; Jirák, Jan (advisor) ; Soukup, Martin (referee)
This master's thesis presents an analysis of the discourse of procrastination in the Czech media, with a special focus on contemporary discourse of work. Procrastination was for long an unknown phenomenon in the Czech Republic, but a few years ago it was possible to notice that it was fast entering people's active vocabularies, and that media articles, indeed whole books, on it were starting to appear. The aim of this thesis is to present, using the example of procrastination, the dynamics of possible forms and transformations of a given media image in selected Czech periodicals between 1.1.1995 and 31.12.2014. The analysis uses the discourse analysis method, as put forward by Norman Fairclough, and for the purposes of interpretation it uses above all critical theories of contemporary work. The media image in the analytical part is described first of all according to the stratification and characterisation of individual texts. Subsequently, the work analyses the structure of these texts, postulating the thesis that the discourse of procrastination comprises various structural elements. In the next part, in a discourse analysis of procrastination, these elements are presented using relevant extracts from the texts. In this part the work also looks at the intertextuality of the texts, the potential...
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The media image of ice hockey success at the XVIII Olympic Winter Games in Nagano, 1998, in the Czech contemporary press
Špaček, Martin ; Bednařík, Petr (advisor) ; Trunečka, Ondřej (referee)
Bakalářská práce Mediální obraz hokejového úspěchu na olympijských hrách v Naganu 1998 v českém dobovém tisku popisuje, jak o největším českém hokejovém úspěchu v dějinách psala tuzemská tištěná média. Pro tuto práci byly porovnávány články z deníku Právo, Mladé fronty Dnes a deníku Sport. Olympiádu chci představit z hlediska dobového tisku, jak o této velmi sledované sportovní akci referovala vybraná jednotlivá média. Na základě analýzy prezentace hokejového turnaje v rámci zimních olympijských her v Naganu má práce za cíl ukázat, jakým způsobem se postupem českého mužstva v turnaji vyvíjel prostor pro články o národním hokejovém týmu a jakým způsobem se o něm psalo. Práce je zaměřena na analýzu počtu publikovaných článků a fotografií ve vymezeném časovém období. To je určeno od začátku roku 1998 do 11. března 1998. V další části práce se ta samá analýza jednotlivých vydaných článků aplikuje v období desetiletého (2008) a dvacetiletého (2018) výročí. Annotation The bachelor thesis The media image of ice hockey success at the XVIII Olympic Winter Games in Nagano, 1998, in the Czech contemporary press describes how domestic press covered the greatest success of Czech ice hockey in history. For the purposes of the thesis, articles from daily press of Právo, Mladá Fronta Dnes and Sport were compared. I...
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The media image of ice hockey success at the XVIII Olympic Winter Games in Nagano, 1998, in the Czech contemporary press
Špaček, Martin ; Bednařík, Petr (advisor) ; Trunečka, Ondřej (referee)
Bakalářská práce Mediální obraz hokejového úspěchu na olympijských hrách v Naganu 1998 v českém dobovém tisku popisuje, jak o největším českém hokejovém úspěchu v dějinách psala tuzemská tištěná média. Pro tuto práci byly porovnávány články z deníku Právo, Mladé fronty Dnes a deníku Sport. Olympiádu chci představit z hlediska dobového tisku, jak o této velmi sledované sportovní akci referovala vybraná jednotlivá média. Na základě analýzy prezentace hokejového turnaje v rámci zimních olympijských her v Naganu má práce za cíl ukázat, jakým způsobem se postupem českého mužstva v turnaji vyvíjel prostor pro články o národním hokejovém týmu a jakým způsobem se o něm psalo. Práce je zaměřena na analýzu počtu publikovaných článků a fotografií ve vymezeném časovém období. To je určeno od začátku roku 1998 do 11. března 1998. V další části práce se ta samá analýza jednotlivých vydaných článků aplikuje v období desetiletého (2008) a dvacetiletého (2018) výročí. Annotation The bachelor thesis The media image of ice hockey success at the XVIII Olympic Winter Games in Nagano, 1998, in the Czech contemporary press describes how domestic press covered the greatest success of Czech ice hockey in history. For the purposes of the thesis, articles from daily press of Právo, Mladá Fronta Dnes and Sport were compared. I...
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Comic in Jan Neruda's Columns in 1860s
Špaček, Martin ; Mocná, Dagmar (advisor) ; Kubíček, Tomáš (referee)
The thesis deals with the comic aspect of the first decade of Jan Neruda's vast column work. The main goal of the thesis is to define and clearly arrange the vague terms in the comic area as well as delimit the column within the author's entire journalist work. The first part of the thesis summarizes the research efforts made so far into Neruda's column journalism focusing on its comic component. The main part of the thesis is dedicated to the two basic forms of literary comic in Neruda's columns, satire and humour, specifically their foundations, means, forms, goals and topics. The incidence, stability and/or variability of the given comic tools are also discussed. In addition, the thesis describes the interrelating factors that significantly affected the form of the author's column comic in the decade observed: the then social and political climate, Neruda's model reader and (self) censorship. KEY WORDS Neruda, column, comic, satire, humour
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