|
|
Analysis of domestic gastronomy periodicals after year 2000
Eliášová, Klára ; Zábrodská, Kristina (advisor) ; Ježková, Tereza (referee)
Bachelor thesis Analysis of domestic gastronomic periodicals after year 2000 is focused on development of the most read periodicals in Czech republic from gastronomy sphere. Main goal was to find out, which outside effects are influencing them the most and how. Also if all of the effects influenced all of the titles the same way. The anticipated outside effects are financial crisis of 2008, possibility of importing products, famous gastronomy people and growing interest in healthy lifestyle. Content analysis was used for the research, because it is systematic, it is possible to apply it on all of the periodicals and it provides clear results. First the paper researches each of the titles individually and after that compares them between each other. In the end some of the hypothesis proved right, mainly hypothesis about advertising growth and presence of the exotic recipes. Recipes focused on health in Apetit and Gurmet proved development of science fields. Hypothesis connected to famous and important people of gastronomy was found not to be correct. Periodicals did not react to the same influences the same way, but all of their reactions are noticeable and provable.
|
|
|
Media image show star dance and its impact on the public
Morávková, Pavlína ; Kruml, Milan (advisor) ; Zábrodská, Kristina (referee)
The aim of the thesis is to create the media image of the StarDance... Když hvězdy tančí show in printed media, on the internet and on Česká televize and analyze its impact on the general public. The StarDance show is a global TV franchise broadcast in more than thirty countries around the world. It originated in the United Kingdom as Strictly Come Dancing. Česká televize bought the license and broadcast the first season in 2006. The thesis compares the Czech version of the show with the original British version as well as the Polish one, drawing attention to the differences in the number of episodes and couples, in the way the competition is judged etc. StarDance is an entertaining dance show which follows the competition of couples composed of a celebrity and a professional dancer. The dances which the couples practice are mostly ballroom dances usually taught in dance classes for general public. The media image is closely connected to the public ballroom classes. Its main purpose is to examine whether StarDance has raised awareness of social dance and helped arouse interest in dance classes. The internationally acclaimed show comprises more than just the Saturday live broadcast. Both the show's web pages and its Facebook profile teem with commentaries, interviews and picture. Chapter 3 StarDance...
|
|
|
Olympics in Berlin in 1936 thougth the eyes of czech and german newspapers
Nevšímalová, Aneta ; Bednařík, Petr (advisor) ; Zábrodská, Kristina (referee)
The bachelor thesis aims to introduce the reader to the difference between Czech and German journalism and the manner of informing about sport events during the eleventh Olympic Games in Berlin in 1936. These Olympic Games were the first games in their modern history used for the purposes of propaganda. The thesis compares three significant Czech periodicals (Lidové noviny, České slovo and Venkov), with the German ones - Fehrbelliner Zeitung, Schwedter Tageblatt, Prager Tagblatt, and Deutsch-chinesische Nachrichten in the time period of 31st July 1936 to 17th August 1936. Emphasis is placed on the Czech titles, illustrating journalism coming from a democratic environment. Different approach to journalism in Czechoslovakia and Third Reich is examined using description and comparison of selected articles, always related to the same event or topic.
|
|
|
Olympics in berlin in 1936 thougth the eyes of czech and german newspapers
Nevšímalová, Aneta ; Bednařík, Petr (advisor) ; Zábrodská, Kristina (referee)
The bachelor thesis aims to introduce the reader to the difference between Czech and German journalism and the manner of informing about sport events during the eleventh Olympic Games in Berlin in 1936. These Olympic Games were the first games in their modern history used for the purposes of propaganda. The thesis compares three significant Czech periodicals (Lidové noviny, České slovo and Venkov), with German ones - Fehrbelliner Zeitung, Schwedter Tageblatt a Deutsch- Chinechische Zeitung in the time period of 31st July 1936 to 17th August 1936. Emphasis is placed on the Czech titles, illustrating journalism coming from a democratic environment. Different approach to journalism in Czechoslovakia and Third Reich is examined using description and comparison of selected articles, always related to the same event or topic.
|
|
|
Media image of the wedding of Prince William and Kate Middleton in the chosen Czech dailies
Maletová, Kristýna ; Jirák, Jan (advisor) ; Zábrodská, Kristina (referee)
The Bachelor thesis on "Media image of the wedding of Prince William and Kate Middleton in the chosen Czech dailies" is aimed at finding out how the royal wedding was presented to the readers of the three most read Czech daily newspapers, which are Blesk, Mladá fronta DNES and Právo, the further description of the selected Czech newspapers is also the part of the thesis together with the brief profile of the Czech mass media background. As the elaborated part of the wedding was taken the period before the wedding ceremony (15. - 29. April 2011) and two weeks after the wedding (30. April - 14. May 2011). The analysis itself, which is based on combination of quantitative and qualitative methods, precedes the theoretical introduction to the basic field terminology which is connected with the content of the thesis and brief account of the details about the royal wedding, such as biographical facts about the fiancé/newly-weds, mass media view on the wedding arrangements and the wedding day. The observed mass media view is then summarized into constituent parts after each observed sequence that is subsequently concluded in the end of the thesis.
|
|
|
Media Representation of Farmers'Markets
Pokorná, Kateřina ; Macků, Lucie (advisor) ; Zábrodská, Kristina (referee)
The aim of the thesis "The media image of farmers' markets" is to describe the development of the media image of Prague farmers' markets, as presented by MF DNES in 2010 and the first half of 2011. The research was carried out using a combination of quantitative and qualitative analysis and of a survey among the market shoppers. The result is a comparison of the three analyzed periods and focuses on an evaluation of the phenomenon of farmers' markets and presentation of the problems that accompanied them. The analysis showed that the media image in 2010 was uncritical. Articles about farmers' markets were distinctly favorable, showing only positive feedback. Markets were also associated with policies of the respective Prague districts, which were given credit for establishing them. Although the daily began to report on problems of the markets in the first half of 2011, survey among the shoppers showed that negative messages did not affected their shopping behavior and confidence in markets.
|
|
|
Qualitative perspective in mixed-methods research
Machovcová, K. ; Zábrodská, Kateřina ; Mudrák, Jiří
Goal of this presentation is to discuss possibilities of practical use of mixed-methods research design, so conducting a research project that would utilize both qualitative and quantitative approach and aim at their integration. We will reflect some relevant methodological discussions and share concrete examples of problems we have encountered during realization of two research projects that used mixed-methods design for studying organizations and organizational behavior.
|
|
|
(Bad) dream supervisor: PhD candidates experiencing non-ethical workplace behavior
Mudrák, Jiří ; Zábrodská, Kateřina ; Machovcová, K.
Relationship between PhD candidate and her/his supervisor is not only a key factor throughout the doctoral programme and its successful completion, it influences significantly further academic career. Position of PhD candidate is rather vulnerable – if supervisor abuses their power privileges, there are limited options for resistance. Our aim is to present analysis of semi-structured interviews with PhD candidates from natural sciences and humanities, who experienced different kinds of non-ethical behavior by their supervisor. Non-ethical workplace behavior is a category that describes actions such as workplace incivility, discrimination, harassment and bullying. Using thematic analysis of the interviews we identifie typical pattern of non-ethical behavior. We describe development of the relationship between student and supervisor, trigger moments and process of non-ethical behavior, possibilities for resistance and impact on PhD study of the respondents and their further academic career. We discuss how organizational climate at universities can contribute to development of non-ethical behavior, or conversely create conditions precluding power abuse in the non-equal relationship between PhD candidate and supervisor.
|
|
|
Change in the perspective of discourse analysis
Zábrodská, Kateřina ; Snopek, M. ; Sedláček, L. ; Chmelařová, H. ; Kobes, T.
Discourse analysis represents a relatively new field of social scientific theory and research, which studies the constitutive effects of discourses and discursive practices. In psychology, its focus is mainly on the re/production of subjectivity. This paper introduces the possibilities of application of discourse analysis to the study of the varied relationship between discourse and change. The emphasis is put on the longitudinal, ontogenetic and social perspectives. The paper is an outcome of a collaborative effort of the authors who practice Foucauldian discourse analysis and critical discourse analysis. Their research on gender relations (gender subjectivity, asexuality, fatherhood) and ethnicity (the connotative meanings of ‘Gypsy’ ) represents different, yet compatible and mutually enriching conceptualizations of change.
|
|
|
Discourses, subject positions, and practical ideologies: constructing identities in social interaction
Zábrodská, Kateřina
Critical discursive psychology (CDP) conceptualizes identity as performative, contradictory, fluid, socially constituted, emotionally invested and intertwined with power relations. Identity is viewed as a process that is both local and global (Edley, 2001), i.e. dependent on a specific interactional context of its production, as well as on more global patterns of what is culturally intelligible. Based on author’s research on gender identity among young, heterosexual Czech women and men, the paper demonstrates how CDP can be applied to examine identity performances in social interactions. The author pays particular attention to CDP’s three main analytical concepts: discourses, subject positions and practical ideologies. Finally, implications of CDP in relation to subject’s individuality and agency are reflected.
|
guest ::
RSS feed.