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The latest trends and developments in the smartphone industry
Šteiniger, Jakub ; Haupt, Jaromír (oponent) ; Rujbrová, Šárka (vedoucí práce)
The main aim of this bachelor’s thesis is to take reader to the world of smartphone industry, which has even positive and negative effects on people. In the beginning of this thesis, history of mobile technology and evolution of the mobile phone generations is described. Subsequently a description of the most significant present trends and a brief outline of future trends follows. The next chapter is focused on the characteristic of the most significant smartphone brands, their mutual competitiveness and market share. The last chapter deals with comparison of various parameters of Apple and Samsung company, then a final summary is provided.
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New Technologies in Transportation
Šimon, Daniel ; Rujbrová, Šárka (oponent) ; Smutný, Milan (vedoucí práce)
Electric vehicle is a better replacement of internal combustion vehicle, while maintaining its purpose. An electric vehicle offers enhancements in power, it can produce maximum power in seconds, without the need for transmission, minimizing losses in power. A simple design of its engine with single movable part reduces maintenance costs and overall wear and tear. Internal combustion vehicle's 38% thermal efficiency, when compared to 90% energy conversion efficiency. showing dominance of electric vehicle in terms of power and engine capabilities. It is known that internal combustion vehicles are polluting environment with their combustion process, producing 67 tons of CO2 emissions per life cycle of the vehicle, in comparison to electric vehicle that does not directly produce any CO2 emissions, its manufacturing and upstream emissions are 50% lower. Depending on cleaner sources of the energy, emissions can be lowered by more than 300% per life cycle of vehicle by replacing polluting heat power plants with cleaner energy generation solutions. In terms of safety in transportation since 2001 European union recorded more than 50% reduction in causalities on the roads with enforcement of advanced driver assistance systems. It tends to further reduce these causalities by testing and implementing new systems (eCall, collision avoidance systems,…). With advanced driver assistance systems society is only few years from first autonomous vehicles that can improve way of transportation we know now. Limited by their own security, technological faults and law liability.
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The Discourse of Mobile Technologies Advertising
Šutera, Ondřej ; Kotásek, Miroslav (oponent) ; Rujbrová, Šárka (vedoucí práce)
The bachelor thesis deals with the analysis of the language in advertising on considered samples of contemporary advertising. It analyses the concept and origin of advertising, its history and categorization. The practical part analyses modern advertisements. The thesis unifies the theoretical and practical knowledge about the advertising and its language.
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Web localization within the process of translation
Srp, Jakub ; Rujbrová, Šárka (oponent) ; Šťastná, Dagmar (vedoucí práce)
The main subject of this thesis is the process of localization within the process of translation. In the thesis the term of localization is defined, history of localization, localization in translation studies. Specific examples of each localization level, proposed by Jiménez-Crespo, on Czech websites are shown in practical part.
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Architectural visualization in virtual reality
Hložanka, Filip ; Rujbrová, Šárka (oponent) ; Reich, Pavel (vedoucí práce)
This thesis focuses on the current state of virtual reality technology and its use and possibilities in industrial design and architecture. It is divided into two parts. The first part describes the history of virtual reality technology, its phases and most popular products. It showcases the current consumer options in virtual reality technology and its specifications as well as the technology used for tracking the user's movement and receiving input. Furthermore, it also lists the problems with implementing virtual reality into a company environment and gives examples of some contemporary uses of virtual reality in the industry. The second part focuses on one of those uses – architectural visualization – by going through its evolution, comparing software options for its creation and experiencing. Lastly, an example of reproducing a real room into a virtual environment is shown and explained. The conclusion deals with the future possibilities of virtual reality, the outcomes of the architectural visualization software comparison and the creation process of the example visualization.
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E-learning as a means of teaching at universities
Mikulášek, Filip ; Rujbrová, Šárka (oponent) ; Jašková, Jana (vedoucí práce)
This paper aims to delve into the topic of e-learning and its use at universities. It attempts to describe its history - getting from distance learning, to learning utilizing increasingly more complex computational machines and finally the incorporation of the internet into the learning process. It also makes several predictions on what direction could e-learning head in in the foreseeable future. Aside from these topics, it also tries to describe what factors affect its effectiveness and takes a look at its potentially negative side. Then it deals with results of an e-learning related survey and their analysis.
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Evolution of video games and their impact on society
Kováčik, Dominik ; Rujbrová, Šárka (oponent) ; Šedrlová, Magdalena (vedoucí práce)
The aim of this bachelor’s thesis is to provide a brief history of video games and to analyse their impact on the society. The thesis describes the evolution of video games from the beginning up to year 2010 and the problems, which video game developers had to face during prosperous and difficult periods as well. It also describes several video game peripherals, mainly focusing on the virtual reality. The analysis of the impact of video games on the society is based on several reliable studies conducted mainly by scholars respected in their own fields.
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Electronic Security Systems
Tomek, Dominik ; Baumgartnerová, Alena (oponent) ; Rujbrová, Šárka (vedoucí práce)
The aim of this thesis is to give the reader basic understanding of the most common electronic security systems. The fundamental principles, characteristics and applications of modern electronic security systems used in homes and corporate environment are covered in this work. Moreover, it compares the security devices that are used in the systems and demonstrate their advantages and disadvantages. This work is suitable for students, individuals that want to start working in this field, or for those just interested in the topic.
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The Language of Advertising
Chromý, Pavel ; Zmrzlá, Petra (oponent) ; Rujbrová, Šárka (vedoucí práce)
The bachelor thesis deals with the analysis of the language of advertising from the linguistic point of view and further specifies linguistic means that occur in contemporary advertising. The thesis summarises knowledge about linguistic means used in advertising for both printed and online versions.
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