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Analysis of book market
Nováková, Petra ; Koudelka, Jan (advisor) ; Zamazalová, Marcela (referee)
This diploma thesis analyzes current book market, its specific features, history, threats and opportunities. The practical part deals with research and analysis of customer behaviour and their shopping habits. The research is then used for market segmentation.
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Marketing of Green Companies
Nováková, Pavla ; Štědroň, Bohumír (advisor) ; Králík, Tomáš (referee)
The goal of this Master's Thesis was to map and asses marketing of Green Companies in the Czech Republic and abroad and based on some basic characteristics to evaluate the economical profitability of this business and its future prospects. The Thesis is about ecological products and customer's possibilities to become informed enough about them and to choose the right one. The Thesis focuses on some companies operating on the energy market. These companies are very often placed on the top of green rankings. Based on my experience environmental activity is evaluated in the department of operating leasing in the ČSOB Leasing a.s. company.
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Students´ Activation in Economic Subjects of the Educational System at Commercial Academie
Nováková, Petra ; Krpálek, Pavel (advisor) ; Kříž, Emil (referee)
The thesis is focused on the basic principles of activation methods as a useful tool for complementation and diversification of the education process. Every method is distinguished in a way that the reader can consider applicability of its use and its significance. The thesis should draw attention to advantages of activation methods when compared to standard direct teaching and introduce the reader to some non-standard methods. Included is a questionnaire research among students and teachers of two commercial academies as well as an outcome of the research. Its aim is to determine whether teachers of the commercial academy use activation methods during the education process of specialised subject and whether students perceive them. Complex evaluation of the questionnaires and interconnection of the results - answers from the students and teachers will help us to evaluate teaching methods used at given schools and knowledge of activation methods by the teachers themselves. To conclude, an analysis of the up-to-date state will be made, based on the outcome of the research, and proposition of possible improvement of the education process will be drawn.
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Transport network Liberec and surrounding
Jílková, Markéta ; Mervart, Michal (advisor) ; Nováková, Petra (referee)
The work will generally describe transport network based on theoretical definitions of particular terms. History of transportation segments in Liberec and its surrounding areas will follow up. The theoretical part applied directly to the circumstances of Liberec and its surroundings will be defined then. All segments of transport will be analyzed, including complementary types of transport such as water-carriage or cable-cars. More details will be given to public transport, integrated system and fares. The goal is to give readers a holistic view of all Liberec traffic. I will also mention flaws accompanied by proposals to improve identified weaknesses.
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Food and beverage as a social service
Nováková, Pavlína ; Mlejnková, Lena (advisor) ; Zábranská, Hana (referee)
The bachelor's thesis is aimed at the problems in nutrition of seniors and at food providing to seniors in social facilities. The thesis characterizes the catering services, particularly public catering, and the following part analyses the term nutrition and its importance for seniors. The practical part describes providing catering services to the clients in the facility called ANNA Český Brod, the senior social services. The conclusion of the thesis is focused on the evaluation of the change in eating habits of the seniors in the ANNA Český Brod facility in comparison with their habits at home and then also on the satisfaction with food providing in this facility.
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Epidemiological analysis of the incidence of influenza type A in the region Jindřichův Hradec with a comparison of the Jihočeský kraj (South region) for 2009 and 2010
NOVÁKOVÁ, Petra
The bulk of the thesis is focused on influenza A. The current theoretical knowledge in virological, epidemiological and clinical fields is summarized. Acute respiratory infections, including the influenza virus disorders, may be also caused by other agents. The most frequent agents which may be easily confused with influenza are also mentioned in the thesis in order to see the visible difference between these infections, which are often incorrectly referred to as influenza. The research part of the thesis deals with the epidemiological analysis of influenza incidence and its comparison in the district and regional levels. I have tried to evaluate the epidemiological situation within a two-year period. To compare the incidence of influenza A, I chose the Jindřichův Hradec region and compared the incidence in this region with that in the South Bohemian region. Both areas may be compared in terms of the diseases incidence, since all the data reported to the Regional Hygienic Station are standardized and calculated to the relative number of 100 000 inhabitants. I got the resources for the research at the Epidemiological department of the Regional Hygienic Station based in České Budějovice, where I used the EPIDAT program that is intended to ensure mandatory reporting, recording and analysis of infectious diseases in the Czech Republic, and looked up the necessary data for the 2009 and 2010 seasons. The data reported by general practitioners are divided into calendar weeks and age groups according to newly emerged diseases. However, individual types of influenza viruses are not mentioned, because not every acute respiratory disease is virologically verified in the laboratory or subsequent tests in the National Reference Laboratory are not carried out. Therefore, available data do not provide the exact incidence rates of influenza in a given period and place. Another important information resource was data on the tests frequency and the results of biological material laboratory tests which were conducted in the tracking period in the National Reference Laboratory for influenza. By analyzing available data it was possible to come to conclusion that in the tracking period influenza and influenza-like illness incidence rates did not reach the emergency epidemiological situation, even though in the region the epidemic threshold was crossed, it was only a short term condition.
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