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The history of television audience research methodology in Czechoslovakia and in the Czech Republic
Vitková, Zdeňka ; Reifová, Irena (advisor) ; Bednařík, Petr (referee)
Diploma thesis "The history of television audience research methodology in Czechoslovakia and in the Czech Republic" deals with measurement methodology of TV ratings with focus on the recapitulation of the whole process of data acquisition. In the first part of the work, the author approaches theories about audience measurement and social use of television. The following part already concentrates on the development of the audience measurement methodology from the diary method to electronic measurement. The diary method measurement is divided into three periods: measurement before 1970, surveys in 1970 - 76, measurement after 1976. As for electronic measurement author deals with measurement methodology and development of new technologies. The work is enclosed by the brief summary of the audience measurement methods in other selected countries.
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Domestication of TV news
Fišerová, Sylvie ; Reifová, Irena (advisor) ; Bendová, Helena (referee)
The rigorous thesis deals with the question of how and why are the evening news used in the family environment. It approaches this topic from the perspective of auditorial approach of cultural studies, takes for granted the existence of autonomous active audience. It informs about the key studies of social use of media, e.g. the typology of social use or role of gender in the attitude to media, and it deals with the question of relation of children and media. Further part of work is devoted to the news, its characteristics and the possible social use of this format by specific members of the family.These concepts are consequently used as tools for the research itself. The research of social use of the evenenig news is carried out with the help of qualitative grounded theory. In the empirical part the author arrives to the following conclusions: the main motivation for watching news is informative use, though at the same time it is used as a coulisse to other activities, most often bathing children and preparing or eating dinner. The most widespreaded type of watching news might be described as "monitoring", when television news viewing is secondary to some other primary activity. Viewers in this mode watch the broadcast just enough to keep up with what is happening on the screen. Evening news is not much...
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The change of referring about the Green Party
Král, Martin ; Reifová, Irena (advisor) ; Jirák, Jan (referee)
The topic of the thesis is "The change of referring about the Green Party" with the subordinate title "The frequency of the texts appearance about the Green Party in a press before and after five percent of the electoral preferences". The form of this thesis is the quantitative analysis of the content of the defined sample that is composed of two monitored Czech daily newspapers: Mlada fronta Dnes and Pravo. The time period under review is appointed for two six-month intervals. The former interval starts on April 2005 and ends by the breaking Convention of the Green Party on 24th September 2005 where Mr. Martin Bursik was called to the chair of the party. The latter interval continues after Convention and lasts till the end of March 2006. There is also another breaking point when the electoral preferences of the party have approached the five percent limit on January 2006 for the first time (this minimal limit is needed for gaining the Chamber of Deputies' chairs in the Chamber elections). The work has proved that there is not a significant change of referring after the Chairmanship change, but after another point: reaching the five percent limit of preferences as much more important breaking point. The frequency of the texts appearance has increased after that point approximately three times. In respect of...
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The definition of "popular" as conceived by theoreticians and consumers of popular culture (on the example of the use of the terms "popular music" and "pop")
Slívová, Hana ; Reifová, Irena (advisor) ; Trampota, Tomáš (referee)
This disertation named The Definition of "Popular" as Conceived by Theoreticians and Consumers of Popular Culture (On the example of the Use of the Terms ..Popular Music" and ..Pop") aims to present the ideas of four theoreticians of popular culture - John Storey, Theodor W. Adorno. Dwight Macdonald and John Fiske - in order to define what do the terms ..popular" and ..pop" mean, mainly in the context with music. As it has shown, the definition of what pop and popular migh be is not as easy and unambiguous. The conception of these terms differ from one theoretician to another as they conceive it from different point of view. This point of view might be influenced by their political orientation, period of their lifetime and experience. Powered by TCPDF (www.tcpdf.org)
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