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Social use of internet communication in the local environment of a small town
Vejříková, Jana ; Jirků, Jan (referee) ; Reifová, Irena (advisor)
Diploma thesis "Social Use of Internet Communication in the Local Environment of a Small Town" deals with the social aspects of the internet use within the local everyday life of the inhabitants of a small Czech town. In the theoretical part, it especially focuses on the characteristics of the internet as a communication media and new technology, it tries to find the relationship between the virtual and real world, it deals with domestication of the internet and everyday life in cyberspace, and also with the field of ethnography and its history. Furthermore, the diploma thesis aims, in separated chapters, at the concept of audiences in historical context, their typology, activities and social use of media. The problems of globalization and internet literacy were also included. The practical section was dedicated to a research based on observation and semi-structured interviews which set a goal of revealing the specifics of the internet use in the local environment of a small town.
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Different ways of usage of "directed" and "undirected" seriality shown on an example of spectator consumption of soap opera Ulice
Kvasničková, Eva ; Bednařík, Petr (referee) ; Reifová, Irena (advisor)
Diploma thesis "Different ways of usage of "directed" and "undirected" seriality shown on an example of spectator consumption of soap opera Ulice" is composed of two main sections. In the first one the theoretical pieces of information about seriality and serial narratives are summarized. Foremost the focus is directed to the two dominant types - series and serial - not only in the perspective of narrative theory but also within the frame of English written literature about serial narratives. The thesis also deals with the genre called soap opera, with its history and some of the current hybrid genres. The soap opera viewers are characterized, as well as their relationship with the characters. Also the concept of "directed" and "undirected" seriality is introduced. It could be explained that within the "directed" seriality the external distributor of narrativity exist while in the case of "undirected" seriality it is the viewer himself who is in charge of managing seriality. In the practical part of this thesis the qualitative anylysis and grounded theory are used to examine two groups of spectators of a popular Czech soap opera Ulice (The Street) - first group consists of television viewers (who use the "directed" seriality) and the second group is composed of internet viewers (who use the "undirected"...
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Globalization's effects on new television formats production : (TV Nova model)
Milová, Paulína ; Šoltys, Otakar (referee) ; Reifová, Irena (advisor)
Diploma thesis "Globalization's Effects on New Television Formats Production (TV Nova Model)" focuses on examination of influence of foreign television contents on contemporary Czech television production, specifically on production of Czech commercial television Nova. The thesis describes the theory of globalization, cultural and media imperialism as well as new, alternative hypotheses dissent to these theories, focusing mainly on the theory of glocalization. These mentioned theories are being applied on the sphere of television broadcasting and the thesis also tries to explain the current situation on the Czech television market. It interests also in the sphere of television formats that relates closely to the phenomenon examined. Based on this theoretical basis, by means of ethnographic qualitative research carried out in television Nova, the thesis attempts to answer the question of foreign contents influence on local production. Using the method of in-depth interviews with television professionals from television Nova, it investigates the sphere of Czech television production in term of cultural and media imperialism theory but especially in term of theory of glocalization.
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The Reveald: Non-radio reality show of Czech Radio
Pivodová, Kristýna ; Maršík, Josef (advisor) ; Reifová, Irena (referee)
This thesis surveys the influence of technological development, digitisation in particular, on changing of working methods in radio broadcast. The key terms are multimédia, new media, interactivity und individualization of media content. This progress is demonstrated by example of Czech Radio reality show which took place in from November 7th, 2005, till January 15th, 2006, and was relaunched later. Powered by TCPDF (www.tcpdf.org)
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TV lifestyle magazines : the phenomen of masculinity, makeover and success
Horáčková, Lucie ; Reifová, Irena (advisor) ; Wolák, Radim (referee)
Diploma thesis "TV Lifestyle Magazines : Phenomenon of Masculinity, Makeover and Success" mostly deals with the concepts of life-style, taste, makeover a masculinity and their factual manifestation in particular television shows. In its theoretical part the thesis defines fundamental themes and concepts based on literature, especially according to Pierre Bourdieu, Dick Hebdige and Michel Foucault. The concept of life-style has gained much importance in contemporary society, because it's actually the style of life which has become the most important principle of social clustering. One of the first sociologists to reflect on the concept of life-style was Pierre Bourdieu. His conception of life-style is based on stratification and social inequalities. These inequalities are - according to Bourdieu - the product of deep structural inequalities underlying the society as a whole. The thesis also concerns with style as intentional communication, hegemony and resistence as perceived by Dick Hebdige. The body and the process of moulding it into the shape of disciplined bodies is the subject of another part of the thesis. Further on the thesis deals with the problem of body and masculinity, and above all with the process of building its image in the media. Two types of masculinity are defined; first hegemonic...
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Noncast television : downloaded TV series and their viewers
Chudoba, David ; Reifová, Irena (advisor) ; Dominik, Šimon (referee)
Television viewers have no material control over the broadcast program. They cannot choose the time, when they will watch selected program that is under the command of the broadcasters. Television serial is the most asymmetric form. Every episode of the given serial promotes the next one and provides audience in advance. It is very interesting to find out, how people, who download serials, treat them. They can watch the serials, how they want. Presented work, through the qualitative analysis of the interviews with people, who watch downloaded shows, inquires whether the material control over the program sequence is the main and only motive for downloading, and also how these persons use the serials and how they communicate about them. The results and conclusions are compared with an inquiry about the respondents' way of (present or previous) watching TV (and especially serials).
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The history of television audience research methodology in Czechoslovakia and in the Czech Republic
Vitková, Zdeňka ; Reifová, Irena (advisor) ; Bednařík, Petr (referee)
Diploma thesis "The history of television audience research methodology in Czechoslovakia and in the Czech Republic" deals with measurement methodology of TV ratings with focus on the recapitulation of the whole process of data acquisition. In the first part of the work, the author approaches theories about audience measurement and social use of television. The following part already concentrates on the development of the audience measurement methodology from the diary method to electronic measurement. The diary method measurement is divided into three periods: measurement before 1970, surveys in 1970 - 76, measurement after 1976. As for electronic measurement author deals with measurement methodology and development of new technologies. The work is enclosed by the brief summary of the audience measurement methods in other selected countries.
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Domestication of TV news
Fišerová, Sylvie ; Reifová, Irena (advisor) ; Bendová, Helena (referee)
The rigorous thesis deals with the question of how and why are the evening news used in the family environment. It approaches this topic from the perspective of auditorial approach of cultural studies, takes for granted the existence of autonomous active audience. It informs about the key studies of social use of media, e.g. the typology of social use or role of gender in the attitude to media, and it deals with the question of relation of children and media. Further part of work is devoted to the news, its characteristics and the possible social use of this format by specific members of the family.These concepts are consequently used as tools for the research itself. The research of social use of the evenenig news is carried out with the help of qualitative grounded theory. In the empirical part the author arrives to the following conclusions: the main motivation for watching news is informative use, though at the same time it is used as a coulisse to other activities, most often bathing children and preparing or eating dinner. The most widespreaded type of watching news might be described as "monitoring", when television news viewing is secondary to some other primary activity. Viewers in this mode watch the broadcast just enough to keep up with what is happening on the screen. Evening news is not much...
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