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Political image of emerging politicians and media they use to build their image
Hlaváčková, Anna ; Shavit, Anna (advisor) ; Trampota, Tomáš (referee)
The thesis "Political image of emerging politicians and media they use to build their image" examines the reationship of young aspiring politicians to the topic of political image. The main objective of this thesis is to examine the relationship of young aspiring politicians to political image and whether they are actively seeking to build their own political image. Young aspiring politicians are defined for purposes of this thesis as members of youth political organizations Young Social Democrats and Young Conservatives over 18 years old. The first part of this thesis summarizes theoretical findings on the issue of political image in terms of political marketing and political communication and defines political youth organizations and describes their function in relation to society and political parties. The second part of this thesis examines the relationship of young aspiring politicians to political image through qualitative research using semi-structured interviews as research tool.
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Focused on Africa : the Czech news coverage
Bahounková, Petra ; Trampota, Tomáš (advisor) ; Nečas, Vlastimil (referee)
My dissertation "Focused on Africa: the Czech TV news coverage" tries to describe how the Czech TV news programs reflect the African events. Contents of the current international news coverage are influenced by many factors: the application of news values, impact of globalization processes, the countries' position in the global state hierarchy as well as the contextual factors of the mentioned countries. As early as 1922, Walter Lippmann said that the news media are windows into a wide world lying beyond our immediate experience. These particular windows define our cognitive world map. His words still apply - even almost a hundred years later. News media help their recipients to make their own view of places they do not know personally. Africa has traditionally been perceived as a continent stigmatized by famine, AIDS, civil wars, humanitarian crises or economic problems. That's why I'm trying to capture the way in which Czech TV news programs inform about African events - which topics they prefer and which African countries they are focusing on in their news programs. I'm trying to find an answer whether Czech news media contribute to the above mentioned perceiving of the African continent.
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Construction of the perfect health : analysis of health magazines on the Internet
Brožová, Pavla ; Reifová, Irena (advisor) ; Trampota, Tomáš (referee)
Diploma thesis "Construction of the perfect health: analysis of health magazines on the Internet" explores the way health, illness and their relation are constructed in the media. The theoretical part brings the insight into selected health comunication areas, especially those connected to the media. It also concens the questions of the influence of society on the approach to the body, health and illness. The theoretical conception for further research is based on the theory of social construction of the reality. Research part includes both the quantitative and the qualitative analysis. The aim of the quantitative one is to search the structure of the health related articles and to create a tool for qualitative analysis to have a point to start from. Qualitative part is supposed to result into categories of the constructions of health and illness the media create.
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Influence of Press Agency ČTK on the Domestic Columns of Czech Dailies
Bém, Roman ; Trampota, Tomáš (advisor) ; Trunečková, Ludmila (referee)
Diploma thesis "Influence of press agency ČTK on the domestic columns of Czech dailies" deals with influence of the press agency ČTK on the national dailies Hospodářské noviny, Lidové noviny, Právo and Mladá fronta Dnes, August and September 2008 were being analyzed. The Research used quantitative content analysis and describes the way, how editors work with the news from ČTK, how much space get the ČTK`s news in newspappers and how the journalists mention authorship while taking news from the press agency. This thesis also contains agenda-setting principles, gatekeeping theory, news values and sociology of sources as a theoretical base.
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A Comparative Analysis of Foreign News in the Main News Sessions of TV Stations ČT 1, Nova and Prima in 2010
Kučerová, Kateřina ; Trampota, Tomáš (advisor) ; Nečas, Vlastimil (referee)
Diploma thesis "A Comparative Analysis of Foreign News in the Main News Sessions of TV Stations ČT1, TV Nova and Prima TV in 2010" studies the way of producing foreign news by Czech TV stations in the year 2010. Also, it focuses on the question which countries were mentioned. The introductory part discusses the Czech and foreign literature and offers the overview of TV news production, international flow of communication and factors which influences the production of foreign news. It also introduces the main news sessions Události, Televizní noviny and Zprávy TV Prima. The analysis of foreign news service is divided into two parts, first inquires into differences in used types of reports, their representation in the main news sessions, the topical structure and other characteristics connected with the production of news. Then, the second part concentrates on the states which were mentioned in the foreign news and focuses on the impacts influencing the production of foreign news by the Czech TV stations. For both parts of the analysis methods of quantitative research were used. The thesis also studies the differences between the main news sessions of private TV channels TV Nova and Prima TV and ČT1 which offer public service broadcasting. The final part summarizes the results of the quantitative...
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The concept of news values and its influence on the topic selection in weekly magazine Respekt
Gaar, Dorian ; Trampota, Tomáš (advisor) ; Nečas, Vlastimil (referee)
The subject of this thesis is news, or, more particularly, the theory of news values, which was first published in 1965 by Johan Galtung and Mari Holmboe Ruge. Following the first chapter dealing with some aspects connected with the theory, such as tabloidization, story selection or the gatekeeping theory, is an in-depth description of the original concept of news values and a summary of its main impacts on the field of media studies. The thesis also introduces later studies, revising or interchanging the original concept. After that, the Czech weekly magazine Respekt is briefly introduced, for it is this particular magazine to which two news values concepts (the original by Galtung and Ruge and a later re-worked version by Harcup and O'Neill) are applied in quantitative content analysis. Within the monitored period of the first half of 2009, the values from both concepts are analysed on the front page topic, first on the front page itself (as conceived by the magazine, the front page always features a large hand- painted image), then within the referred article. As a conclusion, the results show the rate of presence of the values from both concepts, which leads to a general evaluation of the theory of news values and its influence on the story selection in Respekt.
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Visual communication of Tatra Kopřivnice during thirties of the twentieth century
Doležalová, Šárka ; Trampota, Tomáš (advisor) ; Pruša, Igor (referee)
This bachelor work is called The visual communication of Tatra Koprivnice Company during thirties of the twentieth century. Its aim is to describe visual communication of Tatra (a car maker) during thirties of the twentieth century. It starts with definition of communication and communication models. Then it mentions different motivations to communication and communication functions. Next part defines marketing and marketing communication. Other chapters deal with brand and its theory. The brief history of Tatra company is mentioned with emphasis on its economical progress and successes of Tatra cars in car competitions and various heuristic journeys made with Tatra cars. The last part is about background of the communication. The last part is the semiotic analysis of ten different visual materials from thirties. All of themare promotional ones. Powered by TCPDF (www.tcpdf.org)
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