|
|
Construction of the perfect health : analysis of health magazines on the Internet
Brožová, Pavla ; Trampota, Tomáš (referee) ; Reifová, Irena (advisor)
Diploma thesis "Construction of the perfect health: analysis of health magazines on the Internet" explores the way health, illness and their relation are constructed in the media. The theoretical part brings the insight into selected health comunication areas, especially those connected to the media. It also concens the questions of the influence of society on the approach to the body, health and illness. The theoretical conception for further research is based on the theory of social construction of the reality. Research part includes both the quantitative and the qualitative analysis. The aim of the quantitative one is to search the structure of the health related articles and to create a tool for qualitative analysis to have a point to start from. Qualitative part is supposed to result into categories of the constructions of health and illness the media create.
|
|
| |
|
|
Visual communication of Tatra Kopřivnice during thirties of the twentieth century
Doležalová, Šárka ; Trampota, Tomáš (advisor) ; Pruša, Igor (referee)
This bachelor work is called The visual communication of Tatra Koprivnice Company during thirties of the twentieth century. Its aim is to describe visual communication of Tatra (a car maker) during thirties of the twentieth century. It starts with definition of communication and communication models. Then it mentions different motivations to communication and communication functions. Next part defines marketing and marketing communication. Other chapters deal with brand and its theory. The brief history of Tatra company is mentioned with emphasis on its economical progress and successes of Tatra cars in car competitions and various heuristic journeys made with Tatra cars. The last part is about background of the communication. The last part is the semiotic analysis of ten different visual materials from thirties. All of themare promotional ones. Powered by TCPDF (www.tcpdf.org)
|
|
|
Image of terrorism in print media
Vopěnková, Adéla ; Trampota, Tomáš (advisor) ; Křeček, Jan (referee)
The purpose of this diploma thesis is to examine and compare the manner in which four leading Czech magazines (Tyden, Respekt, Reflex and Instinkt) cover and depict the phenomenon of terrorism. As an example of such an event, we decided to focus on the London bombing attacks that hit the city's municipal transport in the month of July 2005 and which represent one of the most dramatic international events of recent years. Powered by TCPDF (www.tcpdf.org)
|
|
|
Image of United States in the Týden weekly
Bočanová, Stanislava ; Trampota, Tomáš (advisor) ; Cihlářová, Gabriela (referee)
Image of United States of America in the Tyden weekly. The aim of this diploma thesis is to find out what kind of information about the US were published in the news weekly Tyden in the course of 2003 - about what kind of events, in connection with which and with which frequency. Results were reached using content analysis according to Bernard Berelson. We have classified variables and checked their frequency. It's without any doubt that the most frequented topic in 2003 in connection with the US is the war in Iraq . Then there is culture and showbusiness. In the third place there were news concerning internal situation in the US. Fourth most mentioned news involved US foreign policy (Iraq excluded) and US relations with other countries. The fifth most frequented topic concerned economy and industry. Reports about the relationship of the US with the Czech Republic came seventh, Le. in the middle. We have also tried to apply contingence analysis on chosen topics concerning the US. This analysis pays attention to occurrence of certain elements in connection with others. And using qualitative method we have examined to what extent is the US presented as utopia in this volume of Tyden, We have not conclusively proved description of the US using same categories with which utopias are described. Nevertheless,...
|
|
| |
|
|
The agenda setting function of "Václav Moravec Questions" in Czech daily newspapers Právo, Lidové noviny, Mladá fronta DNES and Hospodářské noviny
Pobořilová, Adéla ; Trampota, Tomáš (advisor) ; Nečas, Vlastimil (referee)
The thesis is concentrated on phenomenon of "agenda-setting". Both theoretical and practical aspects of agenda-setting are examined. The first part ot the thesis renders process of studying "agenda-setting" right from origins, determination of this term and describes all types related to it. The following second part of the thesis is based on "agenda-setting" in Czech daily newspapers conjuncted with political talk-shows "Questions of Vaclav Moravec" (QMI). Altogether 17 consecutive pre-elect VMI talk-shows which Czech TV - governed by public law - broadcasted during Spring 2006 were selected as a sample (in context with forthcoming parliamentary elections held in June 2006) on the one hand, and four Czech daily newspapers - namely "Mlada fronta Dnes", "Pravo", "Hospodarske noviny" and "Lidove noviny" on the other one. All references in newspapers in relation to QMI talk-shows were taken into account in research focused on analysis of processed input data. The representatives of Czech political scene participated in QMI talk-shows and discussed various issues moderated by Vaclav Moravec. These representatives were chosen acording to the current results of pre-elect preferences surveys effected by STEM Agency. Powered by TCPDF (www.tcpdf.org)
|
|
|
Problems of siding in the media on the exemple of football coverage on SK Slavia Praha and AC Sparta Praha in the newspaper Sport
Myslivcová, Jana ; Kraus, Jiří (referee) ; Trampota, Tomáš (advisor)
Diploma thesis on "Problems of siding in the media on the example of football coverage on SK Slavia Praha and AC Sparta Praha in the newspaper Sport" is about a different newspaper coverage of the Sport of football teams Slavia and Sparta in the autumn part of the Gambrinus League in the period 2008/09. The hypothesis is that Sport biased to Slavia and reported unobjectively during the period. In that period, the Slavia was succesful and Sparta not and this fact might have been the reason of the differentiated coverage. This thesis presents the front pages of Sport, it's newspaper articles and framing of them as well as the classification of teams and their players by the editors in selected weeks from August to December 2008. Apart from the issue of objectivity, this thesis also marginally examines whether there also occurs a tabloidization in the examined articles.
|
|
|
Media image of Cuba in daily newspapers Právo and Mladá fronta Dnes in the year 2009
Javůrek, Karel ; Křeček, Jan (referee) ; Trampota, Tomáš (advisor)
The theme of this BA thesis deals with news related to Cuba. The reason for choosing this theme is an opportunity to cover a media image of a particular country with political system and ideology that is different from our country and which, nevertheless, connect us through the same historical experience. Last but not least reason for this choice was my personal interest in this country and its history. Data were investigated in daily newspapers Právo and Mladá fronta Dnes. The result of this work is a description of message stereotypes in these newspapers. Further the comparison of differencies in the representation of this country in the two newspapers is drawn, in terms of different target groups of readers. I have also attempeted to identify what news values have been accented in these newspapers. The method chosen is a qualitative analysis. The theme has not been proccesed yet.
|
|
|
Analysis of prime time television scheduling for ČT1 in the period 2003-2008
Hlavicová, Lenka ; Trampota, Tomáš (referee) ; Jirák, Jan (advisor)
The thesis "Analysis of prime time television scheduling for ČT 1 in the period 2003 - 2008" discusses the public Czech Television programming track and analyzes its first program in the prime time in selected six years. The theoretical section provides facts about the historical context of television broadcasts aimed particularly at those who provide so called public service, which in the case of the Czech Republic means ČT 1. Another major section is a theoretical typology of schedule. This section defines the types of programs which are subject to further analysis. The concept of prime time is explained as the main time variable in the analysis. The practical part is analyzing statistical data indicative of the frequency of each type of program in the selected period and are classified into the charts and graphs. Along with this data is evaluated by the ratings of individual programs and these are mutually compared and ranked. The finding is that during the selected period was changed schedule. I have looked for reasons that would lead to any change and what impact these changes may have on the ratings of individual programs.
|
guest ::
