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Marketing research in audiovisual production: pretesting of television pilots
Sedláčková, Dagmar ; Kruml, Milan (advisor) ; TOMEK, Ivan (referee)
Marketing research in audiovisual production: pretesting of television pilots" aims to describe processes behind the creative portion of quality TV program creation.
TV stations often use so-called pre-testing in order to find out, based on a small number of viewers, whether the show will meet the station's demands and gain commercial success.
The thesis analyzes whether pretesting might be a powerful tool to positively influence future success of a TV show.
In individual chapters of the paper, the hypothesis is being proven or disproven, depending on factual examples and partial analyses.
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Czech television and it's content for Generation Y
Jůzová, Klára ; KRUML, Milan (advisor) ; Zlatušková, Kamila (referee)
This thesis focuses on the changes the television industry has undergone in recent years. The aim of the thesis is to define a specific audience group and its preferences: the current generation of young people aged between 15 and 35 who belong to the sociological group called "Generation Y". The thesis contributes to knowledge by examining how the public Czech Television (CT) understands and addresses the needs of this specific audience group.
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Vliv hnojení a organizace porostu kukuřice (šířky řádků) na výnos silážní kukuřice
KRUML, Martin
The aim of my thesis was to compare the yields of silage maize (Zea mays L.) at different width lines at fertilization under the heel and at different calibration individuals per ha. For this comparison, I founded two attempts. The first trial, which concerned a drill spacing and fertilization under the heel, I founded the company in ZKS AGRO Zahořany. When you first try, I used four experimental plots, each plot'm sends corn in four ways. Every site I sent to different widths and lines on the 37.5 cm, 45 cm and 75 cm, and the fourth land, I also sent to 75 cm but no fertilizer under the heel. Then I watched all the land, and eventually I compared all the land maize yield in green stuff. For the three parcels I compared the yield depending on the width of rows and rows for seeding with a width of 75 cm, we compared the yield depending on the fertilizer under the heel. The second attempt, which concerned the size of the seed rate, I founded the company in ZOD Mrákov. In this experiment, I sewed maize on one plot. On this land, I imposed a 6 plots. On these plots, I used 3 sizes calibration and 85000, 95000 and 105000 individuals / ha. I also 3 plots, these calibrating, sent to the line width of 37.5 cm, and the remaining three plots on the line width of 75 cm. These plots I watched the whole vegetation period and finally I compared the yields from each plot of land in the green stuff.
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HBO
Doležalová, Kateřina ; Šantavá, Martina (advisor) ; Kruml, Milan (referee)
This thesis deals with the position of the cable television Home Box Office in the contemporary digital world.
Work explores the history of television since its inception to the present time. The fundamental subject of investigation are the pillars of programming, that helped HBO create the unique program concept. This concept is called edgy. HBO also focuses on its own production, and edgy concept works especially for the original production, which represents a milestone in the history of HBO (but also in the history of television broadcasting) . Television production is for the first time accepted as artistic work. Thus HBO strengthens its unique position and holds it till now.
The second part of this diploma focuses on the current situation of broadcasting. The main mover of today is Internet and so-called on-demand services (video on demand - VOD). The US market offers many more options for watching audiovisual content via VoD then Europe market. Vital service is then Netflix, which represents the fastest-expanding on-demand service. Diploma thesis in the second part deals with on-demand services - the development of these services, and the limitations of the current situation. The thesis also deals with HBO position in relation to the video-on-demand. The cable television offers to its subscribers a complementary service HBO GO, and since 2015 also a stand-alone service called HBO Now, which is for the first time available for non-subscribers of cable television.
The final part is therefore devoted to the future outlook of HBO. The author sees a successful future of cable television in combination of linear broadcast, VOD service with a friendly user interface and original production, in which is necessary to keep the edgy concept and follow the pattern of previous years, in which HBO actually offered in comparison to other broadcasters truely different production.
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The technology of cultivation of spring barley (Hordeum vulgare L.) and its use
KRUML, Martin
The aim of my thesis was to introduce you to using research to the cultivation of spring barley (Hordeum vulgare L.). Cultivation of barley, I mean everything from the biological characteristics through soil preparation to planting and harvesting. For this search, I used books by Czech authors who write on this subject, as I used articles of foreign authors writing about issues influence of fertilization on spring barley, and I took advantage of practical experience with the cultivation of spring barley agronomists working in the company ZKS AGRO Zahořany. I tried to encompass the whole issue of growing spring barley and all carefully recorded.
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