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Vliv reklamy na zákazníka v kontextu marketingu podniku Moje Kávová Hvězda
Matějková, Veronika
Matějková, V. The impact of advertising on a customer in the context of a marketing of the company Moje Kávová Hvězda. Bachelor thesis. Brno: Mendel university in Brno, 2017. The goal of the thesis is to identify a target group of customers of the cafe Moje Kávová Hvězda in Brno and find out how its customers perceive company's image, advertisement and what are their needs. There are measures suggested on the basis of the results of the research which could contribute to improve company's marketing in various fields of marketing mix. The study is divided into two parts. The first part concerns general marketing terms and concepts, advertisement and consumer's behaviour. The second part focuses on verifying validity of specified hypotheses by a survey and suggests marketing recommendations and improvements on the basis of these results.
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Chování spotřebitele na trhu s vínem v České republice
Matějková, Veronika
Matějková, V. Consumer Behavior on the Wine Market in the Czech Republic. Diploma thesis. Brno: Mendel University in Brno, 2020. The Diploma thesis deals with the behavior of consumers aged 18-26 on the wine market in the Czech Republic. It includes an analysis of the wine industry, detailing the development of production and consumption of this commodity in the Czech Republic and comparing these indicators with the situation in selected countries of the European Union. The analysis of the behavior of a given segment of consumers and identification of preferences, habits and other factors that influence it makes up an essential part of the thesis. The performed analysis along with results from the survey provide data for suggested recommendations concerning marketing communication in the small winery sector in the Czech Republic.
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Porovnanie účinnosti chemických a biologických prípravkov proti hubovým patogénom
Matejková, Veronika
This diploma thesis concentrates on testing the efficiency of antifungal and biological agents against fungal pathogens Colletotrichum acutatum and Fusarium culmorum. Five single-component antifungal agents were used for the testing and the sizes of the inhibition zones were evaluated. It was found out that the sensitivity of the pathogens to the agents varies. Most effective against Colletotrichum acutatum was the azoxystrobin compound in the Ortiva agent, whereas against Fusarium culmorum it was the Horizon agent with the active compound tebuconazole. With the biological agents, the zone of mycoparasitism was evaluated and the effect of the agents on the growth of the phytopathogenic fungi mycelia was analysed. Trichoderma harzianum exhibited better ability to colonize and suppress the growth of the pathogens‘ mycelia than Pythium oligandrum.
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Academic self-efficacy of pupils with problematic behavior in instituional care
Matějková, Veronika ; Morávková Krejčová, Lenka (advisor) ; Horáková Hoskovcová, Simona (referee)
The thesis deals with the topic of academic self-efficacy of pupils who have been given protective or institutional education due to significant problematic behaviour by the court and who became clients of children's homes with the school. First, the concept of self-efficacy and the concept of academic self-efficacy is presented. Resources as well as social environment issues and gender differences are related to academic self-efficacy. The following chapter describes the topic of problematic behaviour and behavioural disorders. The third chapter is devoted to protection and constitutional care. The last chapter describes the topic of academic self-efficacy of students with problematic behaviour. The empirical part includes research carried out in children's homes with students showing significant problematic behaviour, using the Myself As a Learner Scale and Children's Self- Efficacy Scale questionnaires. A significant difference was found between the level of academic self-efficacy between a set of pupils from children's homes with a school and a set of pupils from ordinary upper primary schools. Only a partial correlation has been proved between the study average and the level of academic self-efficacy. There was no difference in the level of academic self-efficacy between genders. Equally, the...
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Trofická specializace škůdců javorů (Acer spp.) v arboretu Mendelovy univerzity v Brně
Matejková, Veronika
Monitoring of maples pests were investigated in arboretum of Mendel University in Brno in 2015. There were registered 25 species of maples. Tree native species (A. campestre, A. platanoides, A. pseudoplatanus), four North American species (A. circinatum, A. negundo, A. saccharinum, A. saccharum), three Mediterranean to Asian species (A. monspessulanum, A. tataricum a A. cappadocicum) and fifteen Asian species. Most species attacked native species of maples and American maple A. saccharum. Eight monophages and one polyphagous species were found. All species reached low abundance. Polyphagous Operophtera brumata attacked 19 species of maples. Stigmella aceris damaged five species of maples, native A. campestre, A. platanoides and three Asian maples. Drepanosiphum platanoidis and Periphyllus aceris were found on two species of maples. Aceria macrochela, Periphyllus californiensis, P.testudinaceus, Phyllonorycter joannis and Drisina glutinosa were found on one species of maple.
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Support for pupils with behavior problems in the system of institutional care and counseling in the Czech Republic
Matějková, Veronika ; Čáp, David (advisor) ; Šturma, Jaroslav (referee)
This bachelor's thesis focuses on supporting pupils with problematic behaviour in the system of institutional care and counseling in the Czech Republic. The work has been written as a summarizing survey compiled of various academic sources and studies. The theoretical part deals with the problem of behavioural disorders, with their specification itself, with their classification and with the causes of their origin. The text then centres on the individual bodies of counseling and institutional care as well as on some of the methods of the cognitive- behavioural therapy which are used in both types of care. The thesis also constitutes of a research proposal which is devised as longitudinal. It focuses on how clients perceive the efficiency of some of the methods of cognitive-behavioural therapy in institutional care and counseling. Keywords: behavior disorders, institutional care, counseling, methods of cognitive-behavioral therapy
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Adult Catechetics in the Czechoslovak Hussite Church as an Open Path of God's Word towards Modern Society
Matějková, Veronika ; Kolář, Pavel (advisor) ; Tonzarová, Hana (referee)
RESUMÉ The purpose of this thesis was to outline the current state of catechesis in the Czechoslovak Hussite Church and basic regularities of the andragogic discipline as the science of adult education. We put these findings in the context of adult life, which is based in the postmodern era and secularized society. The first chapter dealt with the specifics of contemporary life and the needs of the post-modern man living in a secularized world. In the second chapter we entered the path of God's Word. We interpret the Word of God in the theology of the Czechoslovak Hussite Church and pointed out the personal / personalistics dimension of the relationship between man and God In the third chapter, we introduce catechesis as a theological discipline. We captured its mission and emphasis from theoretical and practical point of view, and we have followed with the fourth chapter and the specific concept of catechesis in the Czechoslovak Hussite Church. We focused on its development, legislative basis and especially methods of catechesis. The fifth chapter describes andragogy as a scientific discipline. We were interested in the process of adult education and the elements that enter it. We also attempted to show the process of basic methodological preparation for the educational activity. The description of the...
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How to choose secondary school for a child with specific learning disabilities
Matějková, Veronika ; Zemková, Jaroslava (advisor) ; Felcmanová, Lenka (referee)
How to choose a secondary school for a child with specific learning disabilities The aim of the diploma thesis was to outline the current situation in the secondary school choice for pupils with specific learning disabilities and to arouse discussion about the topic. The thesis has the form of an overview study followed by a research probe. On the basis of the research probe, stages of secondary school choice are specified and recommendations regarding the choice are presented for the pupils with specific learning disabilities. The theoretical part of the diploma thesis deals with the definition of the following main terms based on the literature studied: specific learning disabilities, self-concept and career counseling. Further, the thesis includes a description of symptoms of the specific learning disabilities that are connected with the preferred strategy for secondary school choice. In the practical part of the thesis, the research probe is provided. The research sample is represented by pupils with specific learning disabilities attending the 9th grade of school in four regions (Prague, Pilsen, Ústí nad Labem and Moravian-Silesian region). The research probe has the form of a non-standard survey study, the results of which have both quantitative and qualitative value. In conclusion, the...
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The influence of social climate in classroom on a self-concept of pupils with specific learning disabilities
Matějková, Veronika ; Pelikán, Jiří (advisor) ; Počtová, Lenka (referee)
The influence of social climate in classroom on a self-concept of pupils with specific learning disabilities. The aim of the thesis was to outline the problems of the self-concept of pupils with specific learning disabilities in the classroom social climate. The thesis has the form of an overview study followed by a research probe into the given problems. The theoretical part of the thesis deals with the definition of the following main terms based on the literature studied: specific learning disabilities, self-concept, social climate in the classroom. Furthermore, symptoms of the specific learning disabilities and their impact on the self-concept of pupils within the social climate in the classroom are described. The practical part of the thesis deals with the research probe. The research sample is represented by seven classes of 7th and 8th grade pupils from two Central Bohemia schools and three Prague schools. The research probe has the form of a non-standard survey study. In conclusion, the necessity of further research in the area is emphasized. Key words Specific learning disabilities, self-concept, social climate in classroom, academic self-concept
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Karel Krejčí's Comparative Approaches in his Understanding of Czech and Polish Literature
Matějková, Veronika ; Janoušek, Pavel (advisor) ; Svatoň, Vladimír (referee) ; Trávníček, Jiří (referee)
The thesis documents and interprets the conflict between the literary discourses of the time on the one hand, and the specific approach of Karel Krejčí (1904-1979), comparatist, Slavist and Czech studies scholar, on the other hand. Based on the Krejčí's studies on literary history and comparative literature, as well as his participation in the methodological debates of his time, the thesis analyses the impact of this conflict on the author's literary theory method, and his work of a literary historian and comparatist in general. The analysis is based on the ambiguous reception of Krejčí's scientific work: while he is recognised as a great personality in the field of Slavic studies, he is considered an outsider in the general context of Czech literary science. The thesis describes how the author, with his methodological approach, was in opposition to the prevailing trend. As a Slavic studies scholar he criticised the 'influence science' and positivist methods employed in the field. In the period between the two world wars he inclined towards the sociology of literature, although this discipline did not become popular. While he was interested in phenomenology and formalism, he defended his 'historical-sociological' approach against structuralism, which was gaining ground. In the 1950s Krejčí wrote a...
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