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Marketingový mix vybraného podniku
KLEPLOVÁ, Martina
The bachelor thesis deals with an evaluation of a questionnaire survey of the marketing environment of the Solnice Restaurant in České Budějovice. Subsequently, a SWOT analysis is conducted to determine the restaurant's position in the market. The aim of the work is to propose improvement in options for the marketing mix based on the results of the questionnaire and SWOT analysis
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Marketing communication of the company when entering the market
REITINGER, David
The diploma's thesis focuses on the marketing communication of a specific company newly entering the market. The primary goal of the thesis is to create a marketing plan, which is developed based on all collected data. The selected enterprise specializes in financial consulting. Through a survey, customers' opinions on marketing communication in the service sector were collected. The interview with the business owner provided insights into the current and ideal state of marketing communication. Market data were analysed, yielding essential information. On the basis of this supporting data, a marketing communication plan for the Selected Company for the year 2025 was subsequently drawn up. The profitability of this plan was verified by calculation.
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Sales Promotion and Advertising of Company
Fialová, Karolína ; Uhlířová, Marika (referee) ; Mráček, Pavel (advisor)
This bachelor thesis deals with the issue of sales promotion and advertising of a company that deals with agricultural production. Marketing communication in the company is not thriving greatly, therefore based on this deficiency I will analyze the marketing communication, I will also pay attention to advertising and sales promotion which are part of the communication mix. At the end of this thesis, some solutions will be proposed to establish a closer relationship with the customers and the public of the community.
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Sales Promotion and Advertising of Company
Baťková, Nikola ; Havíř, David (referee) ; Mráček, Pavel (advisor)
This bachelor thesis deals with the issue of sales promotion and advertising of a pet supplies company. In the company, marketing communication is largely neglected. In this thesis, a large part of marketing communication will be analyzed, but more attention will be paid to advertising and personal selling, as they form an essential part of the communication mix. The thesis will conclude by suggesting improvements that should lead to an increase in the number of sales, mainly due to an increase in the satisfaction and loyalty of regular customers and an increase in the number of new customers.
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Proposal of Communication Mix of Product
Kelarová, Michaela ; Uhrová, Pavlína (referee) ; Milichovský, František (advisor)
The theme of this thesis is Communication mix of product UGO. The thesis is focused on the entire communication mix of the product, compare theoretical basis and real state and specifies which components of communication mix are in used and which not. The thesis contains suggestions for improvements to the currently used methods of communication with users and customers and suggest posiible additional methods how improve the situation of a product on a market.
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Marketing Strategy for Effective Sales Support
Daniel, Petr ; Křenek, Petr (referee) ; Chlebovský, Vít (advisor)
The thesis processes problems of sales and services of IT (information technologies) products. It analyses current customers, services, which are provided for them, communication and sale of new products. How satisfied are current customers, where are deficiencies and those deficiencies minimize or absolutely remove. With help of structured questionnaire and other analytical methods to improve satisfaction of current and future customers with sales and services of products. The results of thesis are proposals for the improvement of global marketing policy of the firm.
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Proposal of the marketing campaign for a new product of a selected company
Tomášek, Vojtěch ; Machala, Jan (referee) ; Havíř, David (advisor)
The bachelor's thesis focuses on the design of a marketing campaign for home battery storage AES, for the company FENIX Trading s.r.o., a member of the group FENIX GROUP a.s., which deals with marketing matters of the group. The campaign is based on the outputs of analyzes performed on the current situation of the company and the assignment of the company itself. At the end of the thesis there is also a recommendation for evaluating the effectiveness of the campaign.
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Proposal of Marketing Plan
Kovář, Jan ; Mráček, Pavel (referee) ; Šimberová, Iveta (advisor)
The theme of my bachelor’s thesis is a marketing plan regarding to Czech representation of Ford Motor Company. The thesis deals with a stabilization of model Mondeo and its position in comparison to the competition of medium-size automobile category and increasing of its sales. It also treats of conditions within a large competition and pressure for constantly higher vehicle norms.
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The Business Plan for Establishing of Small Company
Valenta, Roman ; MBA, Michal Bábíček, (referee) ; Koráb, Vojtěch (advisor)
This diploma thesis deals with the creation of a business plan. This plan is concerned with the startup of an online store which specializes in speakers, headphones and accessories. The thesis explores business plan theory and utilizes the SLEPTE, SWOT and McKinsey 7S analyses complemented by an analysis of my own research. Based on the above mentioned information, the business plan itself is drawn up.
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