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Creating Advertisement Video Using Neural Models
Taipova, Evgeniya ; Švec, Tomáš (referee) ; Smrž, Pavel (advisor)
The aim of this work is to create a system for the automatic generation of advertising videos based on textual descriptions, which will help users without video production experience save time and money. The work consists of two main parts. The first part uses generative models Stable Diffusion and Stable Video Diffusion for the creation of visual content and GPT-3.5 Turbo for creating scripts for advertising videos. The second part is a web application that allows users to input the necessary information for advertisements and to display the finished videos. This system simplifies and accelerates the process of creating various types of advertisements.
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Practical use of marketing in a selected company
CHORVÁTOVÁ, Ilona
This study is focused on evaluating the use of marketing activities at SCS Software and establishing what importance the company attributes to these activities. SCS Software is one of the largest studios in the Czech Republic specializing in the development of computer games. This is demonstrated by the company's consistent annual growth. Based on a review of recent academic literature on the topic of marketing a set of questions has been compiled for the company. The aim is to which discover what importance the company attributes to marketing and what marketing tools it currently uses. Using these findings, an analysis of marketing activities is processed and subsequently evaluated. This leads to an understanding of what level of marketing is used in the company and whether the company devotes enough attention to this department. Finally, possible proposals are put forward to change or improve marketing activities.
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Marketing Tools for the Development of Competitiveness of Company
Beran, Jaromír ; Chlebovský, Vít (referee) ; Zich, Robert (advisor)
The bachelor thesis focuses on the design of marketing tools that will lead to the competitiveness of GoLED s.r.o. on the online LED lighting market when it is expanding to the foreign market. First, the company and then the foreign market environment are analyzed. The work includes a proposal for pricing and value maps, which contribute to increasing competitiveness, strengthening the position on the market.
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Marketing Tools Increasing Competitiveness of Company
Denev, Patrik ; Vetchý, Pavel (referee) ; Zich, Robert (advisor)
This bachelor thesis, which I am focused on, is about marketing tools and strengthening competitiveness of company IRD Group, which is a retailer of silver and steal. In these thesis is theoretic part and practice part. In theoretic part is focused on marketing Mix and his tools, which we can used for competitiveness. The practice part is focused on tools, which is using IRD Group, I would like to improve that part of the company and marketing strategy.
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Communication Strategy for the Company
Kavan, Jiří ; Sedlák, Leoš (referee) ; Šimberová, Iveta (advisor)
The bachelor thesis ‘Company’s communication strategy proposal’ deals with the current state analysis of the company Nářadí Veselý Brno, spol. s r. o., which sales manual electronical implements, authorized service, rental implements, and suggests possible improvements in the new company’s communication strategy. The communicative strategy should contribute to the betterment of the company’s current position on the market, raise company’s income and enhance the customers’ interest in the company.
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Marketing Tools Strengthening Competitiveness
Rozsypalová, Lenka ; Nábělková, Irena (referee) ; Zich, Robert (advisor)
This thesis focuses on marketing tools, strengthening the competitiveness of Tesco Stores ČR a. s. with orienting primarily on marketing communication. The theoretical part is based on the explanation of the terms competition, competitive advantage, competitiveness, compared with the competition, and describes the different marketing tools. Second analytical section describes specific company, there is an analysis of the customer using a questionnaire, as well as comparisons with competitors and communications mix of companies. The last section is devoted to proposals to improve the competitiveness of the company.
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Risks Related to Marketing Tools Management
Kučerová, Adéla ; Bílková, Kateřina (referee) ; Doskočil, Radek (advisor)
The dissertation "Risks Related to Marketing Tools Management" deals with analysis of marketing tools in the company Sonnentor s. r. o. The main target of this dissertation is to propose changes in marketing tools of a particular business entity that will lead to a reduction of risks and to the improvement of marketing in the company. First part of the dissertation, which contains theoretical knowledge, is followed by second part, which is focused on analysis of the current state. Last part of this dissertation contains risk analysis and suggestions and recommendations, which should lead to overall improvement in marketing of the business and minimalization of determined risks.
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Marketing Communications of Business Firm Archmanic s.r.o.
Bartáková, Kateřina ; Medlín, Dušan (referee) ; Mráček, Pavel (advisor)
The target of this thesis is to design appropriate communication tools and channels from Marketing Communications area mainly for Business companies which engage in architectonic and project field. Recourses of this thesis will be theoretical findings from area of contemporary trends in Marketing Communication. These are applied in an analysis of present day state of the company. They are an initial point for particular design of Marketing Communication of the given company herewith.
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