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Visual representation of female surfers on social media from a feminist perspective
Schönová, Kristýna ; Hrůzová, Andrea (advisor) ; Rosenfeldová, Jana (referee)
The theme of this thesis is the visual representation of female surfers on the social network Instagram. The theoretical part deals with the development of surfing coverage by traditional media, and then examines the impact of the arrival of the social network Instagram, its potential and negative effects. Laura Mulvey's male gaze theory, Judith Butler's social construction of gender, and sexual objectification theory are also introduced. Through visual content analysis, the practical part seeks to uncover elements of sexualisation and counter-visuality in four selected Instagram accounts. The research is complemented by a qualitative method - social semiotic analysis - to gain a deeper understanding of the issue. The research revealed elements of sexualisation and counter-visuality on all accounts. The highest number of sexualizing elements was found on the account of surfer Alana Blanchard and the highest number of contravisual elements on the account of Australian Surfing Life magazine. Overall, the data revealed, for example, a lack of diversity in both age and body type categories, a low percentage of women depicted while surfing, and frequent revealing clothing. Conversely, elements of contravisualities were prevalent in categories such as Type of Shot and Facial Expression.
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Naked perspectives
Škodová, Radka ; Spáčilová Blažková, Kateřina (referee) ; Rathouský, Luděk (advisor)
Depiction of the female body, including physical and psychological aspects that penetrate the intimate sphere. The physical and psychological struggles associated with the everyday realities of women's lives. The depictions of women within this project highlight their strength, but also reflect a personal depth of expression, adding a new dimension to the theme of femininity in art. Although the figures are perceived as universal beings, they gradually take on the form of the female students themselves as a result of the transmission of their own thought patterns. In the contrast between the personal and the universal, they create works that reveal a new perspective on the female nude, moving away from the historical narrative created by the male gaze. A theoretical treatment of the vast subject of the female nude in art from multiple perspectives and an attempt to link theoretical knowledge with practical representation in painting.
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Male gaze in advertising of shaving products targeted to women
Pollaková, Kateřina ; Rosenfeldová, Jana (advisor) ; Houdek, Petr (referee)
The bachelor's thesis Male gaze in advertising of shaving products targeted to women deals with the topic of male gaze in advertisements for women's razors. The aim of this work was to find out whether and if the male gaze manifests itself in advertisements, or if the depiction of women in advertisements changes over time. The qualitative content analysis showed that the male gaze is manifested in advertisements for women's razors, and even that its influence on the portrayal of women has changed over time.
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Do women need to be rescued - the journey towards female heroes
Krulichová, Jana ; Soukup, Martin (advisor) ; Jirák, Jan (referee)
This thesis aims to answer how the public perceives and interprets the male gaze theory in the popular culture. Referring to Star Wars, it analyses whether and how the audience perceives the dominant male optic and how it affects an interpretation of the movies. From the theoretical concepts, feminism is mentioned in detail - specifically its second wave, including gender studies that brought attention to culture construction of femininity and masculinity, which helps to understand sexism. A crucial foundation for the thesis proceeds from feminism - a feminist film critique, namely the male gaze theory that was introduced by Laura Mulvey in 1974. This thesis introduces not only this theory, but also its critics and opposing theories that all together contributed to the transformation of the film industry. Subsequently, the developments in American society in the second half of the 20th century that have influenced the changes in pop culture is briefly discussed. Lastly, the science fiction genre and the Star Wars story and its universe are summarized. The qualitative research focuses on the audience of the Star Wars saga born in the 1990s. By analysing semi-structured interviews, the research questions are answered and confronted with findings from the semiotic analysis. The main finding of the...
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Gender aspect of playing video games
Fousek Krobová, Tereza ; Reifová, Irena (advisor) ; Fárová, Nina (referee) ; Černohorská, Vanda (referee)
This dissertation deals with various gender aspects of playing computer games. It describes how gender stereotypes are connected with the level of production, content, and with the players themselves. In this sense, it shows that games are still created mainly by homogeneous male teams, in order to attract male players, they contain mainly male characters, while the female ones are created to be attractive to these ideal male players. However, the primary goal of this dissertation is to describe the different ways and intensities of the relationship with the avatar, the playable character in the game. The analytical part consists of two illustrative case studies, one concerning female heterosexual players, the other male heterosexual players. The basic premise is the fact that the player "plays gender" - that is, performs it similarly to social reality. However, this performance is not just a reconstruction and confirmation of hypothetically stable gender identities, but on the contrary their deconstruction ("playing with gender"). In this sense, the work pays particular attention to situations where the player and the avatar have different genders and the heterosexual player, therefore, identifies with the avatar but also objectifies him/her. This dissertation aims to emphasize the uniqueness of...
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Feministická filmová teorie a role žen v hollywoodském filmu
HOFFMANN, Daniel
This bachelor thesis deals with feminist film theory and the role of women in Hollywood cinema. The theoretical part offers an introduction to second-wave feminism and the early activist period of its interest in film. Subsequently it describes the two main approaches of feminist film studies and their relation to each other. After an introduction to the sociological approach criticising stereotypical images of women, the thesis focuses on the most important concepts of the theoretical approach. Emphasis is put predominantly on Laura Mulvey's work and the issue of gendered spectatorship. The practical part analyses the seventeen most commercially successful Hollywood films since the inception of feminist film theory until now. The analyses focus on female characters and their development over time, which is put in the context of women's changing social status in the United States.
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