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Development czechoslovakian sport since its creation up to 1989
Riethofová, Alžběta ; Bednařík, Petr (advisor) ; Sekera, Martin (referee)
Periodical Czechoslovakian sport was established in 1953. The journal was established by State Committee for Physical Education and Sport. The periodical was a main platform for Physical Education organization until 1989. The Czechoslovakian sport was one of the central media of the communist regime. It was censored and it was also a platform for propaganda. The journal developed and made a progress over the years. Firstly, the Czechoslovakian sport was published twice a week, but eventually it became a daily. In fact, it was one of the top ten dailies in Czechoslovakia. The newspaper circulation was 195 000 copies in 1988. After the velvet revolution the Czechoslovakian sport was transformed to daily Sport. This journal has been published by Ringier ČR.
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Media reflection of minister Alois Rašín and his assassination in contemporary daily newspapers
Totušek, Jaroslav ; Bednařík, Petr (advisor) ; Končelík, Jakub (referee)
This masters disertation is focused on an important Czech politician Alois Rašín and his reflection in the period daily newspapers. The researched period is from October 1922 to February 1923. Three important events related to Rašín happened in that period - his second appointment as the minister of finances and his assassination. In the first chapter I write about Rašín as a person and politician. In the second chapter I focus on the political situation during the First republic and Rašín's uneasy relations to others. The third chapter is the research I do using the period daily newspapers. I epitomize my findings in the summary.
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Media image of football club AC Sparta Prague in daily Sport after Daniel Křetínský's Czech News Center joined the czech media market
Pěruška, Jan ; Trunečka, Ondřej (advisor) ; Macková, Veronika (referee)
Diploma thesis "Media Image of AC Sparta Prague in Deník Sport after Daniel Křetínský's Czech News Center joined the Czech Media Market" deals with comparison of the media content of Deník Sport in selected periods. The selected area was chosen because of the company of Daniel Křetínský, who is currently also the owner of AC Sparta Prague, bought the publishing house of Deník Sport. In this thesis is used the media content analysis, which should confirm or disprove the hypothesis, that the content of Deník Sport was changed in 2014 for Sparta Prague. In the theoretical part of this thesis the development of the Czech media ownership after 1989 is described, also the topics of journalistic values and possible ethics problems like conflict of interests are stated. The results of the media analysis should be added in interviews with the Deník Sport's staffers.
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Objectivity of titles Informační servis and Rudé právo in the period November 1989 - December 1989
Komrska, Jiří ; Osvaldová, Barbora (advisor) ; Köpplová, Barbara (referee) ; Bednařík, Petr (referee)
The Bachelor Thesis "The Objectivity of the News of Informační Servis and Rudé Právo in the Period November 1989 to December 1989 " is devoted to describe the news content of the titles Rudé právo and Informační servis and their objectivity in the period November to December 1989. In particular, the qualitative method of content analysis was applied for the analysis. This is conceived as an interpretative analysis of source texts. The thesis describes the differences between the two titles and, especially, the development that the titles passed during the period under review working with the information and its interpretation. The research part of the thesis is supplemented by the theoretical and methodological parts. Part of the theoretical one is a description of the period and its media situation.
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Development czechoslovakian sport since its creation up to 1989
Riethofová, Alžběta ; Bednařík, Petr (advisor) ; Sekera, Martin (referee)
Periodical Czechoslovakian sport was established in 1953. The journal was established by State Committee for Physical Education and Sport. The periodical was a main platform for Physical Education organization until 1989. The Czechoslovakian sport was one of the central media of the communist regime. It was censored and it was also a platform for propaganda. The journal developed and made a progress over the years. Firstly, the Czechoslovakian sport was published twice a week, but eventually it became a daily. In fact, it was one of the top ten dailies in Czechoslovakia. The newspaper circulation was 195 000 copies in 1988. After the velvet revolution the Czechoslovakian sport was transformed to daily Sport. This journal has been published by Ringier ČR.
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Relaunch of the Brand "Hospodářské noviny" in 2009
Novotná, Helena ; Jirák, Jan (advisor) ; Wolák, Radim (referee)
In the age of rush development of information technologies and the internet, The Economic Newspaper, a print medium facing decline in general, is trying to stop the rapid rate of decline in newspaper readership and in sold newspaper circulation. Since the newspaper's establishment the planned relaunch has been its most ambitious arrangement that aims to proactively react on free online provided news which you can read or listen to whenever and wherever you want. In my thesis, when using the description method, I focus on relaunch of the newspaper and its brand itself. Starting at reference basis and explaining step by step arrangements that should have helped to refresh the brand and to confront the newspaper decline successfully. Then I continue with brand building process description and media brand building more in detail. In the other chapters I present the relaunch goals and marketing tactics necessary to be implemented for the success of the relaunch. At the end of the thesis the efficiency of the relauch in relation to the readers and advertisers is evaluated. The thesis reader should understand the strategic step of the printed newspaper brand which took a great challenge when trying to succeed in the competition with online media and other newspapers.
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Relaunch of Hospodářské noviny(2009) and Mladá fronta Dnes(2010)-Comparative Analysis
Keményová, Zuzana ; Köppl, Daniel (advisor) ; Wolák, Radim (referee)
The main aim of this thesis are two Czech nationwide daily newspapers Hospodářské noviny and Mladá fronta Dnes. This thesis focuses on graphics relaunches which these newspapers passed in years 2009 and 2010. It deals with question, how the graphics changes influenced appearance of these newspapers, their content and the position on the media market. This composition responsibly took the opportunity to show the reader in detail, how these newspapers have changed the look of the headlines, elaboration of photos, colors and other graphics components. Along with it the thesis analyses the content changes, such as stylistics or the way of submitting information. Last but not least it gives the comparison of the earning power of these newspapers, position of their publishers Economia and Mafra as well as interviews with publishers representatives.
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