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Proposal of Digital Product Expansion to the Foreign Market
Procházka, Filip ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
This thesis delves into the expansion of a digital financial services product, focusing on the selection of suitable markets through the analysis of online marketing campaign data. The objective is to identify and select appropriate markets using online marketing data research. The introductory section outlines the problem, defines objectives, and selects appropriate methods. The subsequent theoretical section provides definitions of key concepts related to international trade and digital marketing. The analytical section encompasses an analysis of the company's internal and external environments, market analysis, and research and evaluation of marketing campaign data. The concluding proposal section reflects the findings from the analyses and outlines steps for effective expansion.
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Development of Business Activities of the Company which Creates Injection Molds
Mikula, Vojtěch ; Fojtů, Kateřina (referee) ; Šimberová, Iveta (advisor)
This bachelor thesis deals with development of business activity of a company, performing injection moulding. On the basis of theory a case-by-case analysis of external, field and internal environment will be performed. These analyses will then help us in performing a SWOT analysis. Based to these analyses we will be able to evaluate the current market condition of the company. The result of this thesis will be providing a proposal of development of company’s business activity.
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Development of Business Activities of the Company which Creates Injection Molds
Mikula, Vojtěch ; Fojtů, Kateřina (referee) ; Šimberová, Iveta (advisor)
This bachelor thesis deals with development of business activity of a company, performing injection moulding. On the basis of theory a case-by-case analysis of external, field and internal environment will be performed. These analyses will then help us in performing a SWOT analysis. Based to these analyses we will be able to evaluate the current market condition of the company. The result of this thesis will be providing a proposal of development of company’s business activity.
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The strategic analysis of the OD5K10, z. s.
Hanzalová, Lenka ; Vávrová, Hana (advisor) ; Mikan, Pavel (referee)
The aim of the Master´s Thesis is implementation of the strategic analysis for the non-governmental organization OD5K10, z. s., considering the external environment and also the internal resources, which are available for the organization, and in this way reveal all the factors which have impact on its economy. For analysis of the macro-environment PEST analysis is used. In analysis of the micro-environment there are indetified forces, which can affect an ability of the organization to satisfy the needs of its clients (either customers themselves or competitors, suppliers, community). We can not forget also internal analysis, where resources of this subject, its financial management and its reliability are described and analyzed. The important part of the thesis is the synthesis of the results, where strenghts, weaknesses, opportunities and threats are summarized.
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Analysis of Resources of the Cultural Institution
Nováková, Marie ; Vávrová, Hana (advisor) ; Boukal, Petr (referee)
This bachelor thesis is focused on analyzing the financial, tangible, intangible and human resources of the cultural institution Museum Kampa -- the Jan and Meda Mládek Foundation for the period 2003 - 2012. The theoretical part is focused on the non-profit organizations' approach and the environment of cultural institutions to which category Museum Kampa -- the Jan and Meda Mládek Foundation belongs. The theoretical part describes the legal status of non-profit organizations in the Czech Republic and focuses on the description of the possible resources of the organization and especially on the acquisition of these resources by them. The theoretical part also deals with methods of analysis of the organization's resources, which are then used in the practical part. The practical part is focused on describing the specific financial, tangible, intangible and human resources of the museum and it is also performed in the horizontal and vertical analysis of resources and summary analysis using models BAMF and KAMF *. The work also compares trends in the field of action and contains recommendations for further development of the organization.
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