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Proposal for Changes of Internal Communication Processes in a Selected Company
Krist, Jan ; Stupka, Pavel (referee) ; Konečná, Zdeňka (advisor)
The thesis deals with the topic of internal communication in the chosen company Stupka s.r.o. The theoretical part of the thesis deals with the basic concepts of communication and is supplemented by current approaches to communication, such as the layout of communication according to Generation Y and Z, or new chat platforms in electronic communication channels. The main goal of the thesis is to propose changes that will lead to an improvement of the current state of internal communication in the selected company and will be sustainable in its future development. The design measures are preceded by an analysis of the current state, which was carried out using a qualitative research method, specifically through direct interviews with company employees.
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Proposal of Communication Mix for a Selected Business
Bečková, Veronika ; Sikorová, Ing, Petra (referee) ; Milichovský, František (advisor)
This thesis focuses on the issue of communication mix in the company Lumenawen, which specializes in handmade jewelry. It identifies weaknesses in the current way of communicating with the target customer base, primarily through the Instagram platform and e-shop. Based on theoretical knowledge and analysis, it proposes specific measures to improve the communication mix using communication tools. The aim of the thesis is to increase brand awareness and propose measures that will enable Lumenawen to achieve this goal.
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Nurses´ awareness of causes of syncopal states
FOUSKOVÁ, Jitka
Introduction: Syncope is a symptom occurring with disorder of the cardiovascular or autonomic nervous system. It is manifested by a transient loss of consciousness caused by insufficient blood supply to the brain, usually it is associated with loss of balance. After regaining consciousness, there is no impairment of neurological function. Syncope occurs at all age categories. A large portion of the population experiences it during their lifetime. It is important for nurses to be familiar with the underlying causes of syncope so that they can be an equal partner to physicians in the diagnosis, treatment and care of such patients. Methodology: The quantitative research method was used to achieve the stated aims. The research was conducted in 4 South Bohemia hospitals with written permission of the head nurses. The results were collected using non standardised questionnaire to measure the level of nurses´ awareness of the causes of syncopal states. The obtained data were analysed and statistically processed using Microsoft Excel 365. Results: The research sample was made up of 242 respondents, which included nurses working in internal, cardiology, neurology, surgery, traumatology, orthopaedic and emergency departments. The results show that nurses do not have sufficient knowledge about causes of syncopal states. Better awareness is among nurses working in internal medicine departments and emergency departments (p = 0,007), nurses with higher education (p = 0,004) and experienced nurses with longer work experience (p = 0,032). Conclusion: The diploma thesis points out the importance of nurses in the care of patients with syncope, from which the need for nurses to be familiar with this issue is also evident. It emphasises the irreplaceable role of nurses in the multidisciplinary team.
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The Fairtrade awareness at the Faculty of Economics, University of South Bohemia
WEINZETTELOVÁ, Nikola
Thesis deals with the identification of knowledge and awareness of Fairtrade at the Faculty of Economics of the University of South Bohemia in České Budějovice. The aim of the thesis is to identify knowledge in the area of Fairtrade and to propose measures to increase awareness of Fairtrade among students and employees. The practical part of the thesis deals with conducting marketing research among students and employees of the Faculty and subsequent analysis of the data from the questionnaire survey, which forms the basis for evaluating the established hypotheses and proposing recommendations that, once implemented, could help to increase awareness of Fairtrade at the Faculty of Economics.
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Approaches in Education of Adults from the View of Population Protection
Mrázková, Silvie ; Doležel, Ludvík (referee) ; Svoboda, Bohuslav (advisor)
Natural and anthropogenic disasters are increasingly becoming a part of our lives. The education area of an ordinary citizen still shows a big deficit. Therefore, there is necessary to think out and suggest the ways of improvement. The first section of my thesis deals with the civil protection from history up to present status. There is showed a solution of that problem in the neighbouring European countries. Further, there are analysed the possible procedures and ways of using these findings in the conditions of our country. These approaches are necessary to apply in an education of the adults in a civil protection. As a practical part of this thesis, it is proposed my own pocket guide to civil protection.
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Development of Company Brand
Minárik, Šimon ; Bumberová, Veronika (referee) ; Zich, Robert (advisor)
The diploma thesis focuses on the brand development of chosen event company Omega Entertainment. The thesis is divided into three parts, where theoretical framework defines market, customers, competition, brand, position and in the end marketing. The theoretical part of the thesis together with defined metodology afterwards focuses on the analytical part of the thesis. This specific part focuses on analyzes, evaluation and possible recommendations, which should serve as a starting point for brand development itself. The thesis ends with proposal part of the thesis, which, based on analytical findings, should lead to the brand developing.
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Let There Be Light? Impact of Light Pollution on the Environment
Svoboda, Lukáš ; Mihai, Hana (referee) ; Ellederová, Eva (advisor)
Světelné znečištění patří mezi mnoho druhů znečištění, které ohrožují naši planetu. Důvod jeho vzniku je vedlejší efekt průmyslové civilizace a jeho negativní dopad ohrožuje lidské zdraví, zvěř, rostlinstvo a klima. Cílem této bakalářské práce je vymezit koncept světelného znečištění, popsat způsoby měření a negativní dopady. Teoretická část bakalářské práce se zabývá definováním pojmu světelného znečištění a popisuje způsoby, jakými se světelné znečištění projevuje. Dále řeší možnosti měření světelného znečištění, a také diskutuje negativními dopady na lidské zdraví, přírodu, ekonomiku, bezpečnost a astronomii. Navazující kapitola popisuje parametry běžně užívaných světelných zdrojů pro veřejné osvětlení, a nakonec jsou probírány základní praktiky, které napomáhají snížit světelné znečištění a jsou doplněny příklady správně navrženými svítidly pro venkovní osvětlení. Praktická část této bakalářské práce se zabývá kvantitativním výzkumem, který měl za cíl objasnit úroveň povědomí o světelném znečištění mezi širokou veřejností. Data pro tento výzkum byla shromážděna pomocí dotazníkového šetření.
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Strategy to Decrease Rate of Procrastination While Using Methods Improving Awareness and Emotional Self-regulation
Gealfow, John Altair ; Schüller, David (referee) ; Konečný, Štěpán (advisor)
This diploma thesis is proposing and evaluating a strategy of human resource management in the field of productivity of intellectual workers and students while using insights from scientific research on procrastination and productivity. The suggested strategy implements especially two methods that were found effective for lowering the rate of procrastination in latest scientific studies – the method of awareness and mindfulness and the method of journaling. This diploma thesis includes design and creation of an educational program consisting of video lessons in the field of time-management, techniques of mindfulness and awareness and the method of journaling. Furthermore, it includes running research with a group of students during an exam period, while all participants record information on using the above mentioned methods for the period of 15 days, while the logged information has combined nature between objective information on performance (data on usage of personal computer, data on the amount of work done and time spent on it) and self-evaluation information (subjective evaluation of daily performance and subjective evaluation of perceived daily happiness). This thesis evaluates the suggested strategy on the research sample of 15 university students and is using the methods of input and output questionnaire, same as analysis of the continuous data logged while journaling from the research participants, to evaluate the effectiveness of the proposed strategy. The goal is to be able to apply this strategy in the business practice in human resource management. Another possible application is also improvement of study productivity of students using self-management techniques.
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Proposal for Improvement of Personal Management
Hájková, Zuzana ; Hrabalíková, Hana (referee) ; Pokorný, Jiří (advisor)
Diploma thesis deals with the improvement of personal management in the company XY, s.r.o. It focuses on the areas of motivation, assessment and training, work organization, working conditions, internal communication and information. Outcome of this diploma thesis are proposals of measures that will lead to improvement of employee performance and to their satisfaction.
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