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Analytical Dashboard for Indoor Locating System
Petrovič, Lukáš ; Ščuglík, František (referee) ; Veselý, Vladimír (advisor)
The main purpose of this work is to create an application which will provide visualisation of historical data from position sensors. The data are being obtained from closed spaces, for example shops, gymnasiums or halls. These data are valuable but without easily usable visualisation they will lose their potential. Right visualisation allows user to better evaluate situation which the data represents. Result of this work is a tool with which the user is able to easily analyse data gained in certain time interval. For the needs of analysis, the application provides various kinds of data representations, which assign the data specific purpose. Data might be presented in graphs for example for the purpose of representation of the total overcomed distance of monitored object. They can also be used in maps which provide good representation of positions due to monitored area. All created visualization elements are put into interactive blocks. These blocks make up almost whole control panel. It is easy to manipulate with these blocks and to edit created visualisation with their help.
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Analysis and Visualization of e-Mail Marketing Campaigns
Urbanczyk, Martin ; Holkovič, Martin (referee) ; Hynek, Jiří (advisor)
The goal of this thesis is evaluating Posílátko.cz application and making extensions on the basis of thorough analysis and comparison of other similar products. This extensions are going to lead into increased user awareness of campagins state, so user can react accordingly. Extensions are going to be founded mostly on statistics data. Next I am going to implement campaign summary documents, where people can find all the data without logging into the application. So user can take this documents and present it easily on corporate consultations.
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Analysis and Visualization of e-Mail Marketing Campaigns
Urbanczyk, Martin ; Holkovič, Martin (referee) ; Hynek, Jiří (advisor)
The goal of this thesis is evaluating Posílátko.cz application and making extensions on the basis of thorough analysis and comparison of other similar products. This extensions are going to lead into increased user awareness of campagins state, so user can react accordingly. Extensions are going to be founded mostly on statistics data. Next I am going to implement campaign summary documents, where people can find all the data without logging into the application. So user can take this documents and present it easily on corporate consultations.
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Analytical Dashboard for Indoor Locating System
Petrovič, Lukáš ; Ščuglík, František (referee) ; Veselý, Vladimír (advisor)
The main purpose of this work is to create an application which will provide visualisation of historical data from position sensors. The data are being obtained from closed spaces, for example shops, gymnasiums or halls. These data are valuable but without easily usable visualisation they will lose their potential. Right visualisation allows user to better evaluate situation which the data represents. Result of this work is a tool with which the user is able to easily analyse data gained in certain time interval. For the needs of analysis, the application provides various kinds of data representations, which assign the data specific purpose. Data might be presented in graphs for example for the purpose of representation of the total overcomed distance of monitored object. They can also be used in maps which provide good representation of positions due to monitored area. All created visualization elements are put into interactive blocks. These blocks make up almost whole control panel. It is easy to manipulate with these blocks and to edit created visualisation with their help.
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Využití Business Intelligence
Doleček, Radek ; Kubálková, Markéta (advisor) ; Kubálek, Tomáš (referee)
Abstract The goal of this bachelor thesis is try to refer to a rising trend of whole issue of Business Intelligence. An interdisciplinary approach to the company data analytics in various business and industry sectors has had rising tendency and there is a potential in many cases to effektively speed as well as to ease the position relating to the area of the field in which the leaders, managers or experienced users are capable of working on new strategies, leadership and controling and organizing a company. Also an aspiration is to point to avalaible resources of processing data in the field of retailing as the main influencing factors for marketing and finance management. This thesis is connected with information to lead the reader from theoretical part and introducing the thesis to the main goal of this work, to partly uncover the resources in business data, outline their practical use and not and last but not least to evoke the interest of a reader in the comprehensive problem.
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Functional testing of software applications
Heinová, Tereza ; Souček, Jiří (advisor) ; Pokorný, Jan (referee)
Bachelor thesis describes the course of functional software testing. The first part defines the place and importance of testing in software development process. Explains the basic types of tests used and their purpose. Attention is paid to the roles that are in the process of testing a key role. In the second part of the work, a more detailed description of all phases of the life cycle of functional testing software. The cornerstone of the testing cycle of planning, explained there is access to the drafting process and its testing schedule. The second phase is to prepare an environment for testing. Following the completion of testing followed by evaluation of test results. Here are discussed the principles of entering errors and their subsequent solutions. Part of the preparation for testing is the selection of appropriate support tools and the creation of test scripts. Conclusion The thesis evaluates the importance of testing in software development process.
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Big Data analysis in healthcare
Nováková, Martina ; Kučera, Jan (advisor) ; Chlapek, Dušan (referee)
This thesis deals with the analysis of Big Data in healthcare. The aim is to define the term Big Data, to acquaint the reader with data growth in the world and in the health sector. Another objective is to explain the concept of a data expert and to define team members of the data experts team. In following chapters phases of the Big Data analysis according to methodology of EMC2 company are defined and basic technologies for analysing Big Data are described. As beneficial and interesting I consider the part dealing with definition of tasks in which Big Data technologies are already used in healthcare. In the practical part I perform the Big Data analysis task focusing on meteorotropic diseases in which I use real medical and meteorological data. The reader is not only acquainted with the one of recommended methods of analysis and with used statistical models, but also with terms from the field of biometeorology and healthcare. An integral part of the analysis is also information about its limitations, the consultation on results, and conclusions of experts in meteorology and healthcare.
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Commercial use of social networks
Vondrášek, Petr ; Pavlíček, Antonín (advisor) ; Juříček, Jan (referee)
This thesis analyses the possible utilizations of social networks by companies in order to obtain benefits in their field of business. This study is focused on the most popular social network on a global scope, i.e. Facebook, Twitter, LinkedIn, Google+ and YouTube. The theoretical section summarizes and provides an analysis of its suitability and possibility for applications in commercial companies. The possibilities discussed are in particular marketing, client communication, brand development and public relations. Moreover, the practical part of this thesis lists the main case studies that depict the utilization of social networks in practice and highlight the benefits the individual companies gain and their costs. Case studies further discuss the use of social networks by traditional and less traditional means for small and larger-sized companies. The thesis is complemented by applied research of social network activities of companies and the analysis of the perception of their users, which is realized by questionnaire survey.
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Competing on Analytics
Nagin, Gleb ; Pour, Jan (advisor) ; Basl, Josef (referee)
Business analytics refers to the skills, technologies, applications and practisies for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods. Business intelligence traditionally focuses on using a consistent set of metrics to both measure past performance and guide business planning, which is also based on data and statistical methods. Analytics makes extensive use of data, statistical or quantitative analyses, explanatory and predictive modeling, and fact based management to drive decision, making. Analytics may be used as input for human decisions or may drive fully automated decisions. In other words, querying, reporting, OLAP, and alert tools can answer questions such as what happened, how many, how often, where the problem is, and what actions are needed. Business analytics can answer questions like why is this happening, what if these trends continue, what will happen next, what is the best that can happen (optimize). Example of application analytics in different areas: banks use data analyses to differentiate among customers based on credit risk, usage of other characteristics with appropriate product offering. Harrah's company (from 2010 renamed and called Caesers entertaiment. Gaming corporation that owns and operate over 50 casinos, hotels, and seven golf courses under several brands), uses analytics for customer loyalty programs. Deere & Company (manufacturer of agricultural machinery like tractors, combine harvesters, sprayers and other) saved more than $1 billion by employing and implementing a new analytical tool to better optimize inventory. We can mention areas where within analytics are basic domain model: sales/retail business, financial services, risk & credit, marketing, fraud, pricing, telecommunications, supply chain, transportation and many others.
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Online marketing with focus on Google as a marketing tool
Bokaová, Katarína ; Postler, Milan (advisor) ; Palásek, Jiří (referee)
Internet advertising is becoming more and more important. Budgets of media planners are moving from TV and print to internet. Due to the young age of the Internet and especially online marketing, we can assume that this trend will grow stronger. This work addresses one of the biggest players on the Internet - Google and especially its tool for creating PPC ads. The first part concerns the most important aspects of the current internet marketing sphere and the second part is devoted to a specific topic of creating campaigns through Google Adwords and their subsequent success analysis by using already established metrics.
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