|
|
Design markets/weeks as a new phenomenon of exhibiting and selling design works
Janovcová, Zuzana ; Hucková, Barbara (advisor) ; Prokůpek, Marek (referee)
This Master thesis is entitled to Design Markets/Weeks as a new phenomenon of exhibiting and selling design works. It focuses on a market research due to increase of these events in recent years. The aim of the thesis is whether there is a possibility of entry of another design fair to the area of Prague with regard to current competition, availability of exhibition premises, number of exhibitors and visitors. The theoretical part describes concepts of design, design week and phenomenon, as well as the support of design in the Czech Republic, the possibility of exhibiting and selling design works and conditions for hosting a design week in the Czech Republic. In the practical part observed subjects are presented and based on the data obtained from the organizers and from other available sources the market analysis for period 2011-2016 is presented.
|
|
|
Evaluation of Marketing Communication
Fialová, Denisa ; Tichá, Ivana (advisor) ; Jana, Jana (referee)
The topic of the thesis is evaluation of marketing communication. In the theoretical part is performed literature review within which are characterized important concepts for this elaboration. They are marketing, communication, marketing communication, communication mix and marketing research. Practical part is completed by marketing research which was performed in the fairs in Bratislala and Prague.
In the second part of thesis are applied theoretical solutions to the analysis of marketing communication of particular company which is for purposes of this thesis JV Pohoda, s. r. o. selling luxury furniture. The aim of the evaluation was to determine what is the shopping behavior of visitors of the fair, which is their awareness of communication mix of company, and if fairs are valuable form of communication for the company. Based of the evaluation results will be submitted suggestions for improve efficiency of communication activities of the company. They are outcome and part of this thesis.
|
|
| |
|
| |
|
|
Proposal of Communication Mix of the Selected Company
Davčíková, Gabriela ; Korcová, Barbora (referee) ; Milichovský, František (advisor)
The goal of the thesis "Proposal of Communication Mix of the Selected Company" is to propose concrete measures to improve the communication mix based on the analysis of the current state of the company. The study is divided into theoretical, analytical, and the proposition part. The theoretical part serves as the basis for analytical and proposition parts. It discusses tools of marketing communication mix in the context of the entire marketing. The practical part analyzes the selected company and its communication mix. The proposition part is based on the analysis and it further describes a plan to improve the current state of marketing communication tools.
|
|
|
Repositioning job fair of career opportunities – Career DAYS
Vodák, Ondřej ; Pešek, Ondřej (advisor) ; Zamazalová, Marcela (referee)
This bachelor's thesis maps the change of prestigious job fair Career DAYS into an informal festival. For the process of change it uses various analysis of the consumer's perceptions which are used as basics for the product differentiation and positioning strategy. Opinions about the subject were gathered from professionals such as Kotler and Trout. This work examines the process from segmentation to targeting and differentiation of marketing offer with the branding and repositioning. The goal of this thesis is to objectively evaluate the process of repositioning Career DAYS and propose further recommendations for long-term successful campaign and also to provide information to other stakeholders and an overview for organizations into the issue of positioning and job fairs.
|
|
|
German-Czech Chamber of Industry and Commerce and its importance for business cooperation between the Czech Republic and the Federal Republic of Germany
Vykoukalová, Jana ; Müllerová, Františka (advisor) ; Geveke, George (referee)
This thesis is focused on the importance of the German-Czech Chamber of Industry and Commerce for business cooperation between the Czech Republic and Germany, especially with a focus on the participation of Czech companies at trade fairs in Germany and German companies at the Czech trade fairs. The theoretical part describes the history of relation between the Czech Republic and Germany, Czech and German cultural standards, trade between these two states, foreign trade investment and the exhibiton industry in the Czech Republic and Germany. In the following chapters are introduced the German-Czech Chamber of Industry and Commerce and its activities, offered services, structure and five trade fairs which represents the Chamber. One part of the practical part is the assessment of the participation at trade fairs, communication with the Chamber and cultural standards by the Czech and German companies.
|
|
|
Ekonomické využití výstavních ploch Veletrhů Brno
Zemánková, Jana
This bachelor is concerned with economic use of exhibition area inside the fair pavilions and at open space areas during the fairs in Brno. Mostly, its International engineering fair, Building fair and Styl fair, Kabo I. Further subject of work is characteristics of the corporation Veletrhy Brno a.s. and it`s economic results. The work is divided into two parts, theoretical and practical. The first part presents general information about marketing mix, advertising at fairs and exhibitions and also about the reasons and benefits from the fair at-tendance. In the second part the economic results of company, the profits from renting the fair areas and analyses of results from marketing research are all assessed here.
|
|
|
Návrh zázemí výstavních expozic a jejich mobiliáře
Janásová, Miriam
The submitted thesis is focused on the design of two types of furniture that are designed for the company Veletrhy Brno, a.s. This company has established cooperation with the author thanks to her thesis concerning the design of promotional stand. In the current thesis the first design is the table in the style of a showcase, and the second is the shelf unit in the style of a binder. Both products are in accordance with the requirements of the contractor and were made from exhibition material of modular system -- Octanorm. The theoretical part of the thesis is aimed at the characteristics of exhibitions, Octanorm material and the requirements for the creation of tables and storage furniture. In terms of design quality, analysis was conducted from a position of organizer, exhibitors and visitors, which underlines the needs of all three categories. The final part of the project describes in detail the origin and design of both products, which were created on the basis of the previous theoretical and practical knowledge.
|
|
| |
guest ::
