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Proposal for Company Communication Mix
Syková, Iveta ; Balcárek, Jiří (referee) ; Kaňovská, Lucie (advisor)
The master thesis is focused on a proposal of communication mix for a fitness center located in the center of the Brno city. This thesis is divided into the theoretical, analytical and proposal part. The theoretical part describes the basic concepts of marketing, the analytical part contains selected analyzes from macro-environment and micro-environment, and their results are the basis for the proposal part of the thesis. The last part sets out proposals for a company's communication mix that will lead into increased competitiveness, raising awareness among potentional customers leading to a consequent increase in profit.
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Use of Social Media in Marketing Communication of Selected Company
Medková, Kateřina ; Dofková,, Jekaterina (referee) ; Chlebovský, Vít (advisor)
The diploma thesis describes the issue of using social networks of a selected com-pany in marketing communication. The aim of the thesis is to analyze the current situation in the company and to suggest a new solution, the marketing tools, which the company can use in the future. The first part summarizes the issues of marke-ting communication, marketing and communication mix and social networks. The analytical part includes analysis of the internal and external environment, analysis of the competitive position of the company, as well as SWOT analysis. The final proposal then explores the communication channels currently in use and shows new possibilities for using communication channels along with the expected costs.
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Self-harm and social networks - is there any relation?
VODRÁŽKOVÁ, Petra
The work deals with self harm as a maladaptive coping strategy. Emphasis is placed on adolescence as a risk period. Attention of this work is also paid to the social networks and an occurrence of self harm on them. The aim of the research was to find which the relation is between self harm and the activity on the social networks. Another aim was to discover the characteristics of these adolescents (social environment, reasons of self harm etc.), the ways of self harm and how they experience it. The research results showed that first reasons which led to start with self harm were troubled relationships, sexual abuse, rape, stress and craving for it. Actual reasons are individual, too. The most frequent reasons are stress, reasons connected with sexual abuse, troubled relationships and sadness. Respondents indicated that self harm served as a release. The research results showed that online communities are significant for self harmed adolescents. These communities give them the sense of belonging, support, possibility to find new friends and share their experiences.
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Use of social media in political campaign : the case study of the Barack Obama's 2008 presidential campaign
Beseda, Dan ; Kozák, Kryštof (advisor) ; Bečka, Jan (referee)
This thesis deals with the role of social media in the U.S. presidential campaign. Media plays an important role in the U.S. presidential campaign. Therefore every new medium comes with a huge expectation on its impact on the political campaign. Thus, we examine the question: What role do social media play in U.S. presidential campaigns? The role of social media is examined in the case study of the Barack Obama's 2008 presidential campaign. The first chapter defines social media and the platform on which they run - Web 2.0. It also presents the most important aspects of social media. The following chapter presents a theoretical background on social media in politics, with focus on aspects that are relevant to the social media and their role in the political campaign. The third chapter is the case study of Barack Obama's campaign. At the outset the case study presents data on the media usage in the 2008 election; thereafter the most important social media used in Obama's campaign are analyzed. The first analysis is of Obama's official website MyBarackObama. Next to be analyzes is YouTube. Following that, social networks, primarily Facebook, are analyzed. The last chapter of this case study is devoted to blogs.
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Role of the Media in Shaping Public perceptions and Political thinking in Czech Republic.
Mácha, Slavomír ; Stracený, Josef (advisor) ; Havlík, Radomír (referee)
Author's name: Bc. Mácha Slavomír School: Social Science & Philosophy Dept. Faculty of Education Charles University, Prague Graduate Program (Single Major): Master Degree (Mgr.) in Teaching Social Sciences, Philosophy, and Ethics in High Schools and Higher Professional Schools Title: The Role of the Media in Shaping Public perceptions and Political thinking in the Czech Republic Consultant: PhDr. Josef Stracený, CSc Number of pages: 97 + 1 attachments Number of attachments: 1 Number of marks: 202412 Number of literature: 56 Number of web pages: 33 Year: 2012 Key words: role of the media, political marketing, political thinking, public opinion, media manipulation, media function, advertising in politics, message effects, active and passive audience, voter, citizen, social networks, This thesis aims to prove the role of media in shaping the public perception and political thinking in the Czech republic. Thesis was worked up by analysing specialised literature concerning the above topics. The role of the media in shaping the public opinion and the views of major political and social problems are being investigated in the long-term surveys. It is legitimate (nebo generally accepted) that all we know, believe or think about what happens in the outside world is sometimes shaped into a form that reflects...
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PR 2.0 - The role of new media in the building of public relations
Dobrovská, Jana ; Šlerka, Josef (advisor) ; Zbiejczuk, Adam (referee)
The diploma thesis "PR 2.0 - The role of new media in the building of public relations" deals with the application of new media to the process of building links with public with help of public relations tools. The target of this thesis is to provide a comprehensive outlook on options of using new media and their influence on a transformation of communication paradigm of the public relations discipline. It focuses particularly on social media that form one of the new media categories. The theoretical part follows basic definitions and key characteristics of the public relations discipline, new and social media and main differences between the "old" and "new" media. It is dealt with the implementation of social media to the process of building relations with public and their role and contribution for the public relations discipline. As an own contribution to the thesis I conducted a research. The analytical part explores particular case studies of implementation of social media to public relations activities. The case studies and their analysis are supposed to validate or invalidate the hypothesis of the influence of new media on changing paradigm of public relations.
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Online fundraising and microfinance in the context of social networks and Web 2.0
Richterová, Daniela ; Kera, Denisa (advisor) ; Očko, Petr (referee)
Identifikační záznam Richterová, Daniela. On line fundraising a mikrofinancování v sociální síti a na Webu 2.0 [Online fundraising and microfinace in the context of social networks and Web 2.0]. Praha, 2011. 102 s. Diplomová práce. Univerzita Karlova v Praze, Filozofická fakulta, Ústav informačních studií a knihovnictví 2011. Vedoucí diplomové práce Mgr. Denisa Kera, Ph.D. Abstract The main focus of this thesis is to characterize online fundraising and microfinance tools in the context of Web 2.0 and social media. The main goal is to analyze and assess the existing philanthropic portals in the Czech Republic and abroad. The thesis includes a theoretical explanation of terminology, principles and technologies of Web 2.0 and social media platforms and their connection to online philanthropy. New phenomena such as crowdfunding, P2P lending and crowdsourcing are clarified. The analytical part focuses on the evaluation of fundraising portals Network for Good and GlobalGiving and microfinace portals Kiva and LoanBack. Czech philanthropic online projects are represented by Šance pro draha, myELEN, Daruj správně and Skutečný dárek. Particular emphasis is given to monitoring and evaluating the extent of Web 2.0 principles and technologies integration. The conclusions contain suggestions for implementing the findings...
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Financial services in the new media environment
Dubois, Julien ; Očko, Petr (advisor) ; Hacker, Pavel (referee)
Bc. Julien Dubois Filozofická fakulta Univerzity Karlovy v Praze Diplomová práce Finanční služby v prostředí nových médií Financial services in the new media environment Abstrakt v anglickém jazyku Abstract in English This final thesis deals with the transition of financial services from traditional financial industry in to the new media environment which is mainly created by Internet and its social aspect, social networks and social communities from real and virtual world. At the end of my paper I outline a possible appearance of financial services in the year 2020 with regard to the evolution of new media.
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Czech libraries on the social network service Facebook
Manová, Monika ; Bratková, Eva (advisor) ; Landová, Hana (referee)
The goal of this thesis is to find out how the Czech libraries present themselves on the social network - Facebook. It consists of five sections and conclusion. The first section describes a current status of the internet and the social networks, possibilities of communication and feedback in these environments and defines the "new generation" of the libraries' users. The second section describes Facebook's social network in greater detail. The third part describes integration of the Czech libraries into this environment. The fourth section consists of analysis and practical piece: the survey and its conclusions. The thesis concludes with an evaluation of gathered information on presentation of the Czech libraries on the Facebook social network and survey carried out on the group of the Czech Libraries Web Administrators on this network.
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