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Project management in the audiovisual production
Truhlář, Filip ; Říhová, Zora (advisor) ; Horný, Stanislav (referee)
This paper deals with the application of project management approach and determination of the project life cycle methodology, according to the PMBoK field of audiovisual production. Using other methods of project management, implementation and evaluation of control systems for processes in the formation and progress of the project. Determination of the legislation that covers this area. Creating a general procedure, which is divided into various stages of implementation and identify key processes and milestones that need to be further defined. It introduces a system of checks and assessment procedures to facilitate the acceptance and fulfillment of set conditions. Improved work and access to information that is critical for the project. Supporting the project processes with software tools to facilitate the implementation and its management.
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Marketing of art and mainstream films and differences in their perception and promotion in Europe and USA.
Kozak, Ivanna ; Mikeš, Jiří (advisor) ; Postler, Milan (referee)
Film marketing is gaining new features every day and is underlying a dynamic development. This work is devoted to two categories of films - art house and mainstream films in European and American markets. Film is a very complex and unique product and therefore requires specific distribution and communication strategies. This thesis analyses the differences in marketing and promotion between art house and mainstream films. The aim of this paper is to explore contemporary means of marketing art house and mainstream films as well as the differences in the perception of these film categories by the viewers. The theoretical part is devoted to set light upon the differences in expectations of the viewer and the various marketing strategies with regard to these film categories. The practical part is dedicated to the analysis of the qualitative research, which was carried out for the purposes of this thesis. The research is based on personal interviews as well as on a questionnaire survey. The conclusion resulting from this research is applied on the hypotheses stated in the beginning of the thesis and discusses the advantages and disadvantages of different marketing tools used by these two film categories as well as their anticipated future development.
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Film tourism
Pivničková, Ivana ; Jarolímková, Liběna (advisor) ; Bakos, Tomáš (referee)
This bachelor thesis focuses on new form of tourism in the Czech Republic, film tourism. It contains an analysis of certain film destinations in the Czech Republic in connection with the use of film to attract tourists. There are some options for the promotion of these destinations using film with an emphasis on early collaboration with film producers.
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Elite and Mass Culture in the Cinema of the Czech Republic
Vondráková, Tereza ; Hanzlík, Jan (advisor) ; Čížek, Tomáš (referee)
The bachelor thesis focuses on the difference between elite and mass culture in cinema from theoretical and practical point of view. The first part of the thesis addresses the description of both types of culture (elite and mass) and it focuses also on the historic moments that are essential for that kind of division in cinema. The empirical part describes Czech cinema. It explains what types of movie theaters are associated with elite and mass culture in cinema and what types of programs, audience and ticket prices are connected with it. The last part of the thesis focuses on the survey of audience preferences.
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Marketing in cinematography.
Kurilova, Yulia ; Zamazalová, Marcela (advisor) ; Pešek, Ondřej (referee)
the aim of the work is to give reader an information about implementation of the marketing instruments during the process of making and selling audiovisual products. Also my aim is to hold a research about how European Union is helping its domestic cinematography to become more competitive comparing with film production of USA
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Internet movie distribution
Miloš, Marek ; Jandoš, Jaroslav (advisor) ; Šedivá, Zuzana (referee)
This thesis focuses on different ways and possibilities of movie distribution. The thesis describes functioning of the movie industry and characterizes particular distribution channels, focusing on Internet distribution in detail. The practical part reviews and evaluates specific internet video on demand services of digital movie distribution available in the Czech Republic and abroad. The last chapter contains a questionary monitoring preference regarding the Internet digital distribution of the respondents. The aim of this thesis is to characterize the current state of digital movie distribution and it's popular services, which is going to become the future of home entertainment and the Internet might become primary channel of movie distribution.
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Influence of children television programes on preschool children
KADLECOVÁ, Veronika
This thesis deals with the influence of childrens television programs for preschool children, or their behaviour. The work is divided into two main parts, theoretical and practical part. The theoretical part is devoted to television broadcasting, the characteristics of preschool age, the effect of television on children and children's television programs. The aim of the practical part is to determine how children TV shows affects behaviour of preschool children, whether they have positive or detrimental effect.The results are evaluated and graphically displayed.
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