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Public Relations tools and activities of ice-hockey team HKM Zvolen
Macejková, Deana ; Janák, Vladimír (advisor) ; Voráček, Josef (referee)
Title: Public Relations tools and activities of ice-hockey team HKM Zvolen Goals: The objective is to analyze and appraise Public Relations tools and activities of ice- hockey club HKM Zvolen which are aimed at target group of fans. As a follow-up to the executed analysis and appraisal other possible solutions of effective communication with fans, that would lead to improvement of club's name, increasing its popularity among the public and mainly enlargement of fans basement connected with higher fans attendance of home games, will be suggested. Methods: The determinated objective is achieved by using analysis of documents and texts followed by descriptive analysis which were the base for creating summary of Public Relations tools and activities towards fans basement of ice-hockey club HKM Zvolen. To gain more detail information, which is not accessible to the public, cooperation with club's management in form of interview was very helpful. Results: The result of this paper is elaborated analysis and summary of PR communication of ice-hockey club HKM Zvolen with its fans during the previous season 2013/2014. On the basis of findings fan relations plan for long-term part of league for coming season 2014/2015 has been created. Fan relations plan was presented in front of management of ice-hockey...
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Behaviour of the football fans-media image and its counterparts
Fiala, Tomáš ; Záruba, Robert (advisor) ; Trunečka, Ondřej (referee)
This work deals with the development of football fans under the influence of the media. Approaching, what factors affect the behavior of fans at the stadium and beyond and what are the consequences of their actions. Thesis is based on the methods of investigation of processes and interactions. Basic sources of information in addition to the observation of the author and literature are interviews with personalities from the football society. These include sports journalists, club officials and fans themselves. The work is divided into two parts. The first provides a theoretical basis, which describes the development of football fans after the Velvet Revolution, the non-media effects on behavior and the possible consequences of their interactions. The second part is based primarily on interviews and tries to answer the research question if the media play a crucial role in the development and behavior of football fans. In the final analysis, the author will, based on his knowledge, apart from its answer, offer opportunities for further development, as well as a theory, which factors may contribute to the future behavior of fans. Powered by TCPDF (www.tcpdf.org)
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Media image of fans culture in Gambrinus liga stadiums in season 2013/2014
Michovský, Václav ; Halada, Jan (advisor) ; Trunečka, Ondřej (referee)
This Bachelor's thesis aims to describe the media image of fans culture in Czech football stadiums in season 2013/2014. Many events happened in this particular season of Gambrinus League that then turned attention of media, the Czech Football Association and the general public to hooliganism. Especially, it was the disturbance during the half-time break of Baník Ostrava vs Sparta Prague match. After the match, the Czech Football Association decided to follow safety standards strictly and told the referees to interrupt matches when vulgar chants or offensive banners appear. However, this attitude of the Czech Football Association made football fans even more angry and tension in the stands escalated. This brought three other significant affairs, which this paper includes - the Prague derby between Sparta and Slavia, Teplice vs Sparta match and the Česká pošta Cup Final. The research is based on the observations from the following media: Mladá fronta DNES, the most read Czech broadsheet, and Sport - the only Czech daily newspaper focused solely on sport.
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Celebrity stalking
Kolínská, Viktorie ; Podaná, Zuzana (advisor) ; Krulichová, Eva (referee)
As Meloy (1998: 4) says: "Stalking is an old behavior, but a new crime. Postmodern society which is evolving not only in real environment but also in multimedia cyber-space brings much more instruments and trends where stalking can be realized. I focus my bachelor work on celebrity stalking, a specific type of stalking in which celebrities are the victims. Scholarly research on stalking exists and focuses on domestic violence, working environment, or other kinds of harassment. Celebrity stalking cases, however become public through the media especially from particular cases, mainly those of foreign celebrities, presented as tabloid articles. Because of the lack of formal research on celebrity stalking, I analyze the common forms and connections in celebrity stalking. My research is based on 5 qualitative interviews with celebrities who are victims of stalking. I try to define relationship between respondents and their fans where I am focusing on break point of change from common fan into chaser. Then I show manifestations of celebrity stalking compared with "common stalking". Keywords: Celebrity stalking, stalking, celebrity, media, funs 2
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Marketing of the club FK ERA-PACK Chrudim to fans
Houdková, Romana ; Procházka, Jan (advisor) ; Štědroň, Bohumír (referee)
Title of thesis: Marketing of the club FK ERA-PACK Chrudim to fans Aims of the thesis: The main aim of the thesis is to suggest a new concept of the communication, which is supposed to improve communication process between fans. Methods: personal questioning, written questioning, marketing analysis, SWOT analysis Results: By using selected methods it was found, that the current marketing communication of the club is sufficient. On the base of this fact there was established the concept of communication and suggestions for improving of the current communication in the club. Key words: fans, FK ERA-PACK Chrudim, marketing communication, marketing research, situation analysis
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Generation Y as an Alternative Music Audience and the Role of New Media in the Creation of Community and Taste
Masná, Zuzana ; Švelch, Jaroslav (advisor) ; Fišerová, Sylvie (referee)
The thesis examines how have the habits of music users changed after they had become internet users. The goal of the thesis is to put some light on the relation of part of the generation Y to the new media A method of deduction is used based on the theory of hypothesis which is subsequently evaluated by the audience (generation Y) of alternative music (surveyed years of birth 1984-1991). In the first chapter the generation Y is defined according to some of foreign authors' theories and then put in the context of the Czech environment. A technology background and possible influences on the behaviour of the music users of this generation is described. The second chapter describes transformation of the music industry from the late 90's till now which has been happening thanks to the new possibility to distribute various content on the Internet. I focus in particular on the peer-to-peer networks. By explaining the development of this matter I prepare a basis for a better understanding to both respondents' behaviour and their attitudes to illegal music downloads. I also touch upon the new media's role in the taste formation and the change of relationship between a performer and a music fan. The third chapter considers Internet to be the communication platform of the generation Y. It gives such a hypothesis that...
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Attendance in the Gambrinus League in the years 2008 - 2013
Holánek, Michal ; Janák, Vladimír (advisor) ; Procházka, Jan (referee)
Name: Spectator Attendance of the "Gambrinus" League between 2008 - 2013 Objectives: Thema in objective of this bachelor thesis is to evaluate the spectator attendance of the "Gambrinus" League between 2008 - 2013 and to pinpoint and evaluate the factors which influence said attendance. Furthermore, based on the available data, a secondary objective is to propose some measures which would result in an increase in the spectator attendance of the "Gambrinus" League. Methods: In this thesis, the method of statistical analysis has mainly been applied. It was applied to analyse the appeal of the "Gambrinus" League and its spectator attendance depending on selected factors. Results: The spectator attendance of the "Gambrinus" League between 2008 - 2013 has been evaluated and analysed. Important spectator factors have been specified and their influence on the attendance has been evaluated. A strong correlation between the attendance and the appeal of the team has been ascertained. In addition, based on the available data, diverse measures, which would result in an increase in both long and short term attendance, have been proposed. Keywords: sport, football, attractivity, spectators, fans
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Three Chosen Football Clubs' Marketing Towards Fans
Dýšek, Martin ; Procházka, Jan (advisor) ; Štědroň, Bohumír (referee)
Title: Three Chosen Football Clubs' Marketing Towards Fans Objective: Analysis of the marketing program three football teams and its application towards the fans on the literature, obtained materials and conducted interviews. Methods: Marketing analysis was performed by analysis of internal and external documents and publications relating to the topic, followed by unstructured interviews with fans and semi structured interviews with representatives of clubs SK Slavia Praha and FC Flora Tallinn. A case study was based on the study of sport organizations and institutions and captures descriptions of the relationship and defines the complexity of the problem. This descriptive case study is supported by SWOT analysis. Results: Comparison of marketing programs of examined football clubs and the ways in which these programs are applied. Keywords: Marketing, marketing mix, sports marketing, communication, fans
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Marketing communication of the club TJ JM Pedro Perez Chodov toward the fans
Noha, Jakub ; Janák, Vladimír (advisor) ; Štědroň, Bohumír (referee)
Title of the thesis: Marketing communication of the club TJ Pedro Pérez Chodov toward the fans Objectives: The main objective of the thesis is to determine the current situation of marketing communication of the club Pedro Pérez Chodov toward the fans and point to the proposals, which would lead to its improvement. Methods: Written interview, personal interview, situation analysis, evaluation and interpretation of facts. Results: By using the information obtained from the research, there was found, that the current marketing communication of the club TJ JM Pedro Pérez Chodov is sufficient. Despite the fact, there are still some areas for progress. Therefore there are presented proposals that could lead to an improvement of the current marketing communication toward the fans. Key words: Floorball, TJ JM Pedro Pérez Chodov, fans, marketing communication, situation analysis, personal interview, written interview.
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Fan art in official promotion of video games
Veselá, Veronika ; Švelch, Jaroslav (advisor) ; Nečas, Vlastimil (referee)
With the rise of Internet, Web and new media technologies come increased opportunities for audience to recreate media content and influence its flow across different media platforms. The fan as a demanding yet enthusiastic consumer has become a centrepiece of media industries' marketing strategies. On the one hand, this qualitative change often described as participatory culture means a giant leap forward for fans, who can now serve new roles within the media industry. On the other, it represents a potential exploitation of media users, as unpaid volunteers do the labour professionals are paid for. This study investigates this tension in a case of videogame fans. On their official websites, videogame developers encourage fans to contribute with their fan art harnessing fan creativity for their advertising purposes. Convergence culture raises conflicts and compromises between creators of fan art (fan artists), and the owners of the copyrighted works they appropriate (game companies). This study addresses three main issues: (1) the way and circumstances under which game companies are displaying fan art on their official websites, (2) how fans understand the tensions between empowerment and exploitation, how do they address the issue of free labour, (3) how fans view issues concerning intellectual property...
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