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Supplier Quality Management
Novák, Josef ; Húsek, Miloš (referee) ; Bartes, František (advisor)
Great and successful companies are focused more and more on the core business (Marketing, Research & Development, Assembly, Sale, Service etc.). Production of components is usually outsourced to external suppliers. Objective of this diploma thesis is to find suitable approach for Supplier Quality Management in the company operating small batch production. The main target was to find a method for identification of Strategic suppliers for continues improvement activities.
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Management of 4* hotel in Catalonia
Lauberová, Veronika ; Jenčková, Jiřina (advisor) ; Vogelová, Markéta (referee)
This thesis focuses on the management of the four-star hotel in Catalonia, Spain. It mostly analyses marketing management and revenue management indicators. The main objective of the thesis is to find out the problems in management procedure and suggest measures and solutions that could repair the economic damage the business has suffered, with the objective of being profitable. The first part provides a theoretical point of view of the hotel management. The second part is a comparative of the Spanish, and more specific, Catalonian tourism and hospitality industry market, giving also specific characteristics of the hotel. The practical part contains the analyses of the hotel management indicators, the marketing mix and the situation on the local market. The final chapter shows de outcomes of the analysis and contains recommendations to improve the actual management.
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Studie možných efektů zavedení tabulek k náhradě újmy
Mus, Jakub ; Bertoli, Paola (advisor) ; Dušek, Libor (referee)
The present thesis investigates the possible effects of limiting the compensations victims can obtain in medical malpractice cases through schedules of noneconomic damages. While economic damages are rather simple to calculate, problems arise with respect to the assessment of noneconomic damages. To reduce both the variability in the compensations granted to victims and the perception of a high level of arbitrariness in determining noneconomic losses, many countries have adopted different types of ceilings to limit the nonmonetary component of malpractice compensations. While flat and tiered caps have been widely studied in the related literature, the effects of schedules are still debated due to the scarce available evidence. Using Italy as a case study, I investigated the likely impact of schedules on noneconomic damages on a number of key outcomes showing that this policy can affect patients´ behavior and the filing of malpractice claims. Schedules are associated to a lower number of claims as well as of claims not decided on the merit. These results seem to be due to a drop in the number of frivolous claims. In addition, under schedules, average compensation and trial duration results to be higher. This is consistent with the expectation that under schedules there is a higher frequency of claims involving serious injuries. Hence, results could be further explored and used also in Czech Republic policy.
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The analyses of unstructured content from publicly available social media by Watson
Šverák, Martin ; Molnár, Zdeněk (advisor) ; Hawlová, Kateřina (referee)
This graduate thesis deals with the analysis of unstructured data from public social media. In particular, it deals with the analysis of data from social media of Vodafone Czech Republic a.s. This thesis is divided into two parts. The first part provides theoretical background for the second part. Therefore, the first part describes social media, structured and unstructured data and tools which are used for analysing of unstructured data. In the second part, tool Watson is used for the analysis of publicly available data. Then, methodology is designed to control the analysis process and subsequently this methodology used in the formation of the pilot application that has to verify the functionality of unstructured data by tool Watson. The results of the analysis are in the conclusion. The main benefits of this thesis are the development of a pilot application of Watson and the verification of its functionality. The pilot application cannot be equated with a complete analysis that can be done by Watson. But this pilot application may work as a demonstration of Watson's functionalities.
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Business Plan
Dvořáková, Pavla ; Kovář, František (advisor) ; Sládek, Libor (referee)
The goal of the submitted thesis is to analyze the position of Cenkonzult Tábor s.r.o. at appraisals, calculations, engineering, accounting and tax advisory services market, which the company provide. The first part of the thesis is devoted to a presentation of the theoretical description of processing a business plan and processing external, internal analysis and financial analysis. The practical part of the thesis is focused on the synthesis theoretical part. I analyzed the competitive ability of the company on the markets of providing services, advantages and competitive advantages. The strengths and opportunities of Cenkonzult Tábor s.r.o. are analyzed in the thesis. I am dealing here with the analyzed revenues and costs separated by the individual activities of the organization and financial analyses in past years.
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Analyses of a communication campaign of Billa
Kučera, Michal ; Postler, Milan (advisor) ; Tichý, Miloslav (referee)
the first chapter deals with the theoretical background as a base for this thesis. It defines the terms marketing communication and commercial communication. In the second half it deals with market research. The second chapter introduces Billa as a part of REWE Group and an important player on the czech market. A Big part of this chapter deals with Billa's communication campaigns. The last chapter introduces one particular campaign and analyses it, using data that were provided by Billa for this purpous.
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Creation of competitive strategy for selected company
HORNYCH, Michal
The main goal of bachelor´s work is proposal of strategy which lead to improve competitiveness company Cinestar. The next goal of bachelor´s work is assessment present situation and position company Cinestar in the market by all suitable strategic analyses. From individual characterization and analyses I would mention these important actualities: Company Cinestar was the first which occupy altogether nine region´s except for Prague and latest ten multicinema is building in Ústí nad Labem now. The first multiplex was built in Hradec Králové in 2001. Company Cinestar is centrally manage from Prague and this also correspond divisional organizational structure. In area of film industry is necessary observe that numbers of cinemagoers , and with related cinema´s incomes are constantly increase. This valid in present period of economic crisis. Individual analyses indicate altogether acceptable quantitative and qualitative values. At external surroundings of multicinema is appeared business relations with distributors as the most significant. They determine offers of films and prices for their rental to multiplex. The next item and problem at Potter´s model is danger for side incoming competitive multicinemas to next regional towns where multicinema Cinestar functions. Mainly for reason existence this problem was the competitive strategy developed. Contemporary, from analyses follows quality trait of services and materially-technologically equipment, might not soon satisfy needs and requests demanding or regularly visiting cinemagoers. Strategy is direct to enhancement and enlargement services, formation special preconditions at providers film, marketing implements how capture cinemagoers, investments to new technologies in area of film and improve transport infrastructure {--} case České Budějovice.
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Business Plan of Company MONMAR, s.r.o.
Kuzmiak, Marián ; Habrmanová, Blanka (advisor) ; Svobodová, Ivana (referee)
I have written Business Plan of Company MONMAR, s.r.o. in my diploma thesis. I analysed Company MONMAR s.r.o, from their begining up to present with prediction of their future. Moreover I analysed in detail sale, business environment, financial plan and SWOT analyses of Company. At the end I did review of running Company on market based on information involved in each part of Business Plan.
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