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Analysis of barrier-free tourism in chosen destination
Nuhlíčková, Dita ; Petrů, Zdenka (advisor) ; Voříšková, Barbora (referee)
The aim of the bachelor's thesis is to examine current state and barrier-free accessibility of particular accommodation and catering facilities, main tourist attractions and transport (that means basic tourism services) in Uherské Hradiště, and to provide handicapped tourists necessary information and complete overview. The thesis is divided into 2 main chapters. The first chapter focuses on theoretical definition of basic concepts such as tourism, tourism for all, barrier-free tourism and barrier-free access and equipment. The second chapter is formed by analysis of barrier-free tourism in Uherské Hradiště.
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Analysis of insurance products of commercial insurance designed for children´s protection
Blažková, Lucie ; Daňhel, Jaroslav (advisor) ; Ducháčková, Eva (referee)
This master thesis focuses on market research of the insurance product "Child Life Insurance", both from the perspective of the offers of insurance companies and from the point of view of demand for the product. This product is primarily used to ensure child protection in the event of death or injury of one or both parents as well as future financial security for the child when they reach the age of majority or more. In the most extensive part of my thesis I decided to examine in detail the range of market insurance products and also the interest of addressed people who are either involved in this product, or might have not heard of it yet. In conclusion, I compared the selected insurance products on a model example.
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Analysis of the North American model of sport and its application to the European environment.
Hejkrlík, Petr ; Novotný, Jiří (advisor) ; Bříza, Zdeněk (referee)
This master thesis examines the North American model of sport and possibility of its application to the European environment. It is divided into theoretical and analytical part. In the theoretical part, the author first clarifies concept of sport and its individual roles in our society, it is followed by explanation of sport training, its factors and regularities. Description of models of financing sport clubs and individual elements of both North American and European models of sport concludes the theoretical part. The analytical part begins with a brief history of the most important team sport competitions in the USA and Europe and it follows with an education system of athletes in both mentioned environments. The penultimate chapter contents detailed description of the organization of professional sport competition in the Czech Republic. Analytical part ends with the SWOT analysis of possible form of the North American model of sport in European terms.
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Products of motor insurance in the Czech Republic
Šárová, Kateřina ; Daňhel, Jaroslav (advisor) ; Veselý, Marek (referee)
The main objective of this diploma thesis is the analysis of the products of motor insurance offered on the insurance market in the Czech Republic. The first part focuses on character and meaning of this products and clarification of some concepts. The next part describes current situation and development in the insurance market followed by the very topical stiff competition. The last part is devoted to the analysis of supply in the market of car insurance itself and its evaluation from the point of view of various parameters and criteria.
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Strategic Analysis of an Enterprise
Dvořák, Erik ; Dvořák, Jiří (advisor) ; Kovář, František (referee)
Thesis is focused on "Strategic Analysis" has been applied on cooperative DELANA. The aim of this work is use of appropriately chosen methods of strategic analysis to describe and analyze the current situation of the cooperative and to determine its market position. After the strategic analysis there will be an assessment and suggestion of changes that would improve the economic situation of the whole company.
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Business Plan
Dvořáková, Pavla ; Kovář, František (advisor) ; Sládek, Libor (referee)
The goal of the submitted thesis is to analyze the position of Cenkonzult Tábor s.r.o. at appraisals, calculations, engineering, accounting and tax advisory services market, which the company provide. The first part of the thesis is devoted to a presentation of the theoretical description of processing a business plan and processing external, internal analysis and financial analysis. The practical part of the thesis is focused on the synthesis theoretical part. I analyzed the competitive ability of the company on the markets of providing services, advantages and competitive advantages. The strengths and opportunities of Cenkonzult Tábor s.r.o. are analyzed in the thesis. I am dealing here with the analyzed revenues and costs separated by the individual activities of the organization and financial analyses in past years.
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Strategic plan of the Company ARTE spol. s r.o.
Müller, Jan ; Tyll, Ladislav (advisor) ; Krause, Josef (referee)
The goal of this thesis is to analyze current activities of the company ARTE spol. s r.o. which operates on the market with construction, municipal and agriculture machinery with the aim to find and describe possible strengths and weaknesses and in the same time also possible market possibilities and threats. In the connection to this analysis I will try to create a strategic plan, consisting of a set of recommendations for the upcoming years of the analyzed company. This will be done considering the recent, a bit unfavourable, progress of the construction industry after the year 2009.
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Russia as a member of BRIC: economic strengths and weaknesses
Včelková, Tereza ; Stuchlíková, Zuzana (advisor) ; De Castro, Tereza (referee)
This thesis deals with the countries known as the BRICs, which are likely to become mayor players in the global economy by the year of 2050. As of today, these countries produce one tenth of the world's GDP, form almost 27 % of the world's area and 42 % of the world population is spread amongst their territory. The main aim of this work is to analyze the Russian economy as a member of the BRIC economies. A significant part of the thesis deals with problems of the Russian economy, which could endanger its development. A side aim of the work is to compare Russia with other BRIC countries as well as the comparison between the BRICs and countries known as The next Eleven (N-11).
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The analysis of shopping facilities and consumer behaviour in the city of Košice
Vojáčková, Zuzana ; Cimler, Petr (advisor) ; Chylíková, Hana (referee)
Bachelor thesis describes the shopping facilities of Košice and consumer behaviour of local residents. It focuses on retailing, the area of foodstuffs. The first chapter briefly describes the history and current geographic and demographic state of Košice and recounts in detail the retail facilities of the city. The second chapter describes current trends in customer behaviour throughout Slovakia. The third chapter analyzes and evaluates the results of the questionnaire focused on the consumer behaviour of customers in Košice. In the final part, the nationwide consumer trends are compared to the trends in Košice and a typical customer of Košice is specified.
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The analysis of the offer of tours to the Caribbean subregion provided by tour operators
Wachalová, Veronika ; Valentová, Jana (advisor) ; Rolínek, Igor (referee)
The Bachelor's thesis aims to analyse and compare the offer of tours to selected destinations of the Caribbean subregion provided by Czech touroperators. The first chapter defines various terms related to this topic. The next part describes factors affecting tourism and specific conditions for development of tourism in the Caribbean subregion. The practical part aims to elaborate a complete analysis and a comparison of the offer provided by particular Czech tour operators. The thesis also includes evaluating the demand for tours and holidays to the Caribbean represented by Czech clientel and its preferences when choosing a tour or holiday to an exotic destination.
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