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Demographic changes and the sustainability of pension systems
Tydlačková, Ivana ; Klazar, Stanislav (advisor) ; Brabcová, Pavlína (referee)
Master thesis provides an overview of demographic development and its relations to the sustainability of the pension systems. The theoretical part of the thesis focuses on the description of demographical processes and its main characteristics since the year 1989 and prognoses of its future development in Czech Republic. Later on, the theoretical knowledge gained in the first part is interconnected with the description of the pension system, as defined in Czech Republic and as valid since 1st of January, 2013. In practical part of the thesis the main focus is given to the calculations of sustainability of the pension system. The calculations are performed at the model situation, based at the pension system as defined in Czech Republic, but adjusted for some simplifying facts and premises. The calculations are provided for few different situations, when the revenues and expenses of the first pillar of the pension system are calculated. Based on the development of revenues and expenses, the percentage of people, that are supposed to enter the second, fully funded, pillar is calculated. The percentage is calculated in situation when the revenues are equal to the expenses and therefore the PAYG part of the pension system is sustainable in the long run.
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Analysis of economic and environmental effects of detergents' compactation
Gregorová, Martina ; Vojáček, Ondřej (advisor) ; Slavíková, Lenka (referee)
This master thesis studies environmental effects of a detergents' compactation project. The theoretical part describes negative environmental effects of detergents' use and foreign initiatives having successfully led to decrease of these effects. The analytical part evaluates the information campaign focused on customer behavior and detergent dosage through a market survey. Lower detergent consumption is a prerequisite of a decreased negative environmental impact. Market data showing real detergent consumption are compared to expected development. Results of the market survey and the market data analysis show that a change in consumer behavior was not sufficient; and therefore, the compactation project was not successful.
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Promotion of the CSR concept in the Czech Republic
Záhorská, Lucie ; Odehnalová, Jitka (advisor) ; Petříčková, Iva (referee)
This final thesis describes the core of the Corporate Social Responsibility (CSR) concept, monitors its development and its present role in the Czech Republic and the world. In the practical part of this thesis I focus on the institutions in the field of CSR in the Czech Republic, with emphasis on the Business Leaders Forum. I reveal the knowledge and the attitude of the target groups (managers, university students) towards the concept. In the last part of the thesis I suggest measures for higher efficiency of the promotion of the CSR concept in the Czech Republic.
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A study of sustainable management of suburban recreational reservoir
Duras, Jan ; Syrovátka, Oldřich (advisor) ; Kučera, Tomáš (referee)
The aim of the study was to analyse possibilities of sustainable use of a recreational lake in the outskirts of the City Plzeň. Long term balance between economic, social and ecological aspects was emphasized. After the analyse was made it resulted that for sustainable economic functioning of the locality several measures should be carried out. The extent of the measures should be appropriate in order not to disturb sustainable maintenance of social and ecological aspects.
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Marketing communications & sustainable development: Conflict or synergy
Trojánek, Štěpán ; Mikeš, Jiří (advisor) ; Binar, Jan (referee)
The aim of this master's thesis is to find out whether there is a conflict between marketing communications and sustainability or if these can benefit from each other and how to apply this synergy in business reality. Firstly, overall impact of marketing communications on sustainable development is analyzed, mainly in terms of communications' content, and a potential role of marketing communications in achieving sustainable development is outlined. In the second part, sustainability is regarded as an opportunity for marketing incl. communications and sustainable marketing is introduced as a suitable reaction to this opportunity. A short analysis of current situation in Czech Republic follows. A great deal of the thesis is devoted to specific recommendations for businesses practicing sustainable marketing, be it on the product, brand or company level. These recommendations are then demonstrated on selected print advertisements. Finally, the thesis presents three ways in which marketing communications can help sustainable development, according to the author: (1) informing consumers about sustainable product and company choices, (2) normalizing sustainable behavior and usage of innovative products and (3) educating consumers.
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Social Situation Sustainability at the Economic Crisis Time
Pliška, Michal ; Bartošová, Jitka (advisor) ; Syrovátka, Oldřich (referee)
The objective of this bachelor's thesis is discover whether a social situation is sustainable at the economic crisis time and whether the system of social protection is fiscally sustainable. It is needed to analyse interference's rate of social situation of people by economic crisis, ability of the system of social protection modify it's impact and a trend in revenue and expenditures of the national budget at a relevant period of time.
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Safety and sustainable European´s Union energy policy
Sokolová, Barbora ; Vondrušková, Barbora (advisor) ; Horák, Jiří (referee)
The bachelor thesis focuses on the analysis of safety and sustainability of EU's energy policy. It analyses the development of the EU energy policy, main energetic determinants and important players on the field of world economy and it tries to show its influence on the current situation. The aim of the thesis is to point out whether the current energy policy is safe and sustainable and it tries to determine possible future development.
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Corporate Social Responsibility: The Future of Marketing Communications
Zidarova, Margarita ; Cook, Gina (advisor) ; Lisa, Aleš (referee)
The purpose of this study was to investigate Corporate Social Responsibility (CSR) as a contribution tool to the future practices of corporate marketing communications. Another aim was to discover the current practices of CSR within corporate marketing communications with a specific focus on corporate and stakeholder value creation gained through this merging of two disciplines. Finally, the possibility of creating future competitive advantages through the use of CSR in marketing communications was also examined. The author applied a qualitative interview questionnaire as well as a quantitative survey study as primary research methods conducted for the purpose of this thesis. The interview questionnaires focused on the internal stakeholders' point of view on CSR as a marketing tool, while the survey study examined customer and external stakeholders' interest in current practices and value of CSR. The primary research was complemented by a broad literature review on the subjects of corporate marketing communications and corporate social responsibility. The main results revealed by the literature reviews and empirical research showed that corporate social responsibility has gained increasing value amongst business practitioners and external stakeholders. It was found that CSR can be executed most efficiently though public relations, and thus it helps sustain a sound corporate identity, brand, image and reputation, resulting in stakeholder loyalty and corporate value. The key findings of the research proposed that the proper use of CSR within marketing communications, by developed mid- and large-size organizations, could result in future competitive advantages in the market place. The principal concluding remark of the author was to highlight the importance of corporate social responsibility practices in marketing communications, with respect to value creation. This thesis aims to create motivation for further empirical research and development.
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Ecological Application of Carbon Dioxide and Its Use in Sustainable Chemistry
Bušta, K. ; Wagner, Zdeněk
Carbon dioxide, which is mostly waste of chemical processes and of combustion processes, finds currently a wide scope of application as a versatile technical gas, as one of basic building blocks for synthesis in organic chemistry. A great many applications in the technical area contribute to the protection of the environment and human health. Zadejte text nebo adresu webu nebo přeložte dokument. Zrušit Poslech Překlad (česky > anglicky) These applications include the use of carbon dioxide as an extraction agent to obtain aromatic and medicinal substances from natural materials in the food and pharmaceutical industries.
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Socio-environmental characteristics of Králicko microregion
Vaishar, Antonín ; Cetkovský, Stanislav ; Martinát, Stanislav ; Nosková, Helena ; Tošovská, Eva ; Vajdová, Zdenka ; Woitsch, Jiří ; Zapletalová, Jana
The article is focused on relatively complex regional analyses of Králíky microregion. The analyses are focused on natural condition, location, historic evolution and on the present regional and environmental pocitics affecting the regional development. The results of public enquiry focused on perception of microregion are presented, too.
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