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The use of new media in terms of ritual focusing on social networks
Faustová, Markéta ; Wolák, Radim (advisor) ; Pavlíčková, Tereza (referee)
The aim of the thesis "The use of new media in terms of ritual focusing on social networks" is to show how elements of ritual communication are reflected in behavior of users of social networks. The text is divided into five chapters which include more specific focused subchapters. After the short introduction the chapter devoted attention to the issue of new media, to their nature, to their popularity and to the circumstances of their onset follows. The second chapter deals with a ritual and its various meanings and with ritual communication. Theme of the third chapter are social networks that are typical representatives of communication lines in new media. The work is more closely focused on three major social networks, whose popularity is currently the largest, namely Twitter, Facebook, LinkedIn and Spolužáci.cz. The fourth chapter consists mainly of a summary of results of the qualitative research which was realized for the purpose of this work and which should demonstrate whether and how ritualization occurs in communication of users of described social networks. In the foreground of the chapter the essence of the research and its course is characterized. During the research ten interviews with randomly selected users of some social network mentioned above and two diary investigations of two...
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Methods efficiency of geography fieldwork
Uvízlová, Lenka ; Řezníčková, Dana (advisor) ; Hanus, Martin (referee)
This bachelors work has been created with the purpose of answering the question: "How can we increase the efficiency of fieldwork methods?". This has been answered by creating a qualitative questionnaire aimed at geography teachers at grammar schools, and also a pilot research has been contemplated. Conceptually, this work is split into two parts: theoretical part and methodological-empiric part: The Theoretical part. This is divided to three units. The first unit explains the content of the main terms connected with field geography education. It offers different variations of field education and the reader is introduced to meanings and benefits of this educational style for students. The second unit deals with the term "education efficiency and gives its possible homonyms and synonyms. By means of efficiency scheme and education levels it refers to the particular aspects which influence it. The third unit is focused on literature analysis. The Methodological-empiric part. This is inscribed to a closer approach of methodology of research work and collected data. It contains an explanation of a selection of used methods: introduction of qualitative research and controlled interview; and introduction of surveyed sample and analysis of the data. In the conclusion we discuss the pertinence of questionnaire, and...
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Measuring of school discipline from the perpective of primary school's pupils and teachers by using anchoring vignettes method
Vaňkátová, Eva ; Voňková, Hana (advisor) ; Bendl, Stanislav (referee)
This thesis is focused on research of school undiscipline (misbehaviour) by using the anchoring vignettes method. The results obtained of qualitative research (focus groups and in-depth interviews) were used for the compilation of the vignettes and questionnaire. In its theoretical part, the thesis introduces with multi-dimensional concept of school discipline and with works of the other authors. Further the thesis presents an overview of research methods for measuring of school discipline. The practicle parts presents the results of the author's own survey. These results have led for construction of the questionnaire with anchoring vignettes. These ones were compiled by using results of focus groups with 13 - 15 years old pupils and in-depth interviews with their teachers. The final questionnaire will be standardized within author's doctoral studies a thesis. Even so, it appeals that the anchoring vignette method takes its place in educationas scienses. KEYWORDS school discipline/undiscipline, anchoring vignettes method, fosuc group, in-depth interview, self-assessment
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Marketing Research of Brand in the Retailing Chains
Matysíková, Ivana ; Tomášková, Eva (referee) ; Šimberová, Iveta (advisor)
This thesis is focused on marketing research of brands in retail chains. In theoretical part a course of each part of marketing research is described so as subject matter of brand value that is necessary for understanding of an examining problem. A practical part is focused on a description of retail chains and a specific conclusion of whole research. Another part is also a recommendation for self-employers.
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Impact of Institutional Setting on Current Creation of Environmental Strategies in Cities of the Czech Republic
Dubová, Lenka ; Vojáček, Ondřej (advisor) ; Matula, Miloš (referee)
Urban areas play important role in relation to potential risks and impacts of climate change. Adaptation experience is accumulating in the public and private sector across the world. This diploma thesis evaluates current creation of adaptation strategies in cities of the Czech Republic with the use of institutional analysis by the IAD framework. The aim of the thesis is to identify the most common constraints on the adaptation strategies making process and to suggest possible solutions. Data collection method is based on in-depth interviews with stakeholders in the cities of Pilsen, Prague and Brno. Identified constraints include lack of policy support, different level of experiences with creation of conceptual documents and problem with funds for adaptation action. As a solution deepen partnership between self-government and non-profit institutions and deepen cooperation between politics and civil servants with focus on information exchange is needed. In addition conceptual characterization of problems in cities together with their identification, which can helps to obtain funding for implementation of adaptation actions (e.g. through the LIFE programme) is recommended.
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Marketing fashion brands with a focus on ZARA
Droščáková, Jana ; Tahal, Radek (advisor) ; Mráz, Otakar (referee)
The diploma thesis concerns with the specifics of fashion industry and marketing of fashion brands, with a closer focus and attention on a Spanish clothing brand Zara.The purpose of this work is to offer the reader an overview of marketing methods and tools used by fashion brands to reach, get and keep customers and to specify the actual forms of marketing communication used by the renowned Zara. The goal of the thesis is to find out the awareness of these marketing tools among Czech customers, what they think of the brand itself and then provide suggestions to improve its existing image. The first part gives an overview of available theory on fashion industry and marketing, and it describes and characterises the marketing communication of Zara. The second part is based on own marketing research with the purpose of defining the activity of the brand in Czech environment and unveiling the marketing goals of Zara in the Czech Republic. The aim is to find out the impact of the brand on Czech consumers and whether its idea of own positioning corresponds with the outcome of the consumer reasearch.
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Factors influencing the choice of e-shop in the shopping process
Lovas, Jan ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The first chapter covers the basics of the Internet as well as the strenghts and weaknesses of online shopping and data collection. The second chapter describes the decision-making process of the consumer along with possibilities of communications with customers and the differences between the bricks-and-mortar and the online customers. The third chapter provides research and results evaluation methods. The fourth chapter describes the selected search portals that help customers with the choice where to shop. The last chapter is devoted to the results of quantitative and qualitative research together with the recommendation of elements that an online store should include.
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Au-pair job satisfaction
Tomíšková, Tereza ; Kašparová, Eva (advisor) ; Surynek, Alois (referee)
The topic of the following diploma thesis is the explanation of the concept of job satisfaction while holding an au-pair position. The aim of this thesis is to analyze the job satisfaction young women (or men), who go abroad to work as au-pair, can feel. The first part of the analysis consists in a theoretical assessment of the mentioned topic, that is to say provide the reader with basic terminology and information about this area of domestic work; we will also sketch out the main factors influencing the most the feeling of satisfaction of au-pair workers. The second and more practical part will feature a description of different types of au-pair workers, including their rights and obligations. The research has been based on in-depth interviews and its aim was to provide detailed and insightful answers to the problematic mentioned above; thanks to the analysis and its gathered results, we have been able to point out the main issues and to suggest adequate and concrete solutions that could boost and increase job satisfaction in this profession.
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Improvement Theory ‚Brand Engagement in Self-Concept‘ through Qualitative Research
Šenková, Simona ; Karlíček, Miroslav (advisor) ; Machek, Martin (referee)
Master's Thesis "Improvement Theory 'Brand Engagement in Self-Concept' through Qualitative Research" explains consumer-brand relationship view of new theory, which extends existing knowledge of incorporation brands into the self-concept. The main objective is to determine profiles of low and high BESC consumers by using in-depth interviews. In the theoretical part the explanation of brand identity, self-concept and the connection between them is done. It is followed by description of quantitative studies including the basic knowledge about the theory BESC. Consequently, in the practical part the analysis in-depth interviews, descriptions of low and high BESC consumers and intergroup comparisons are presented. Finally, the general outcome compares results of qualitative and quantitative research, and concurrently suggests managerial implications of using the theory BESC in marketing practice.
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The harmonization of business and family life of women entrepreneurs
Špidlová, Barbora ; Lukeš, Martin (advisor) ; Pauknerová, Daniela (referee)
The aim of this bachelor thesis is to find the key factors, which help successful women entrepreneurs to combine well the family life with the working life. The theoretical part enlightens the theme of entrepreneurship, the assumption of success in entrepreneurship, but also how the situation of women is seen in today society, especially in the Czech Republic focusing on specifics of entrepreneurship of women. The practical part analyses answers of businesswomen, which are extracted from in-depth interviews and questionnaire surveys. Suggestions are made on grounds of these answers to help beginning businesswomen to achieve harmonization between the family life and the working life. Support from the partner and the family, ability of planning, selection of right workers, the moral of errors made by others and keeping busy their children rank among suggestions, which emerged from carried out principal survey. Furthermore it is suggested to find the time for themselves, their children and their partners.
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