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E-shop Marketing Communication
Sysalová, Hana ; Ing. Peter Chudý, Ph.D., MBA (referee) ; Dvořák, Jiří (advisor)
This master’s thesis deals with the e-shop marketing communication. The first part is focused on the theoretical knowledge from this area. The content of the next section is a detailed analysis of the marketing communication mix and the most used tools in internet advertising. In the last section, there are included suggestions to improve the e-shop marketing communication, especially by optimizing those internet advertising campaigns that are already used.
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Marketing in Electronic Commerce
Bártová, Dana ; Kuřátková, Věra (referee) ; Dvořák, Jiří (advisor)
The master’s thesis focuses on marketing in the relatively new spere specifically marketing on the Internet. Specifies the specific deficiencies shop and proposes a number of essential steps for the advanced operation of an existing Internet business. Contains several design solutions that help increase visits in online store, and consequently also increase sales shop.
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Internet advertising and its legal aspects
Petrova, Evgeniia ; Boháček, Martin (advisor) ; Levý, Jan (referee)
The thesis deals with the legal aspects of Internet advertising. The main aim of this thesis is to define a legal code corresponding to this issue and to compare with the laws in Russia. The aim also is specify the efficiency of this legal aspects and review sufficiency of protection of consumers. Further explain the issue of spamming, find out its benefits to the retailer and negative aspects for consumers, and also to compare legal aspects of spamming with legislation in Russia.i
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The utilisation of social networks in marketing
Šišmiš, Ondřej ; Šedivá, Zuzana (advisor) ; Novotný, Ondřej (referee)
The main objective of this thesis is to acquaint the reader with basic matters of social networks and their use for marketing purposes. The theoretical part describes the history, current trends and various tools throughout the entire online marketing. It also identifies a selection of chosen social networks - Facebook, Twitter and YouTube. The practical part is focused on the safety in publishing personal informations on the internet and marketing features on social networks. A survey was conducted amongst active users in order to gather information about their level of knowledge concerning safety on the internet. The contribution of this work is to explain the marketing process with possible evaluation of success and overall understanding of the importance of social networks as a valuable advertising tool.
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Legal regulation of online advertising in the Czech Republic
Sládek, Ondřej ; Žák, Květoslav (advisor) ; Grmelová, Nicole (referee)
The thesis focuses on regulation of advertising on the Internet. The aim of the thesis is to evaluate the current state and position of public regulation of online advertising, both in general and on the example of Google advertising network. The approach to achieve defined goals is to first present a theoretical overview of the legal regulation of advertising with an emphasis on online advertising, followed by a case study showing the practical functioning of online advertising rules in Google AdWords accompanied by qualitative research involving relevant representatives of the online advertising market. The conclusion is an assessment of the rules of online advertising and evaluation of the legal rules' role in relation to it.
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Marketing on-line tourism strategy of the Region of South Bohemia
MACHART, Ondřej
The main objective of this thesis is to identify current tools of online marketing communication of South Bohemia region in the field of tourism and evaluate their performance and efficiency of use. A secondary objective is to design a strategy for online marketing communication of South Bohemia region as a tourist destination using the latest trends and technologies.
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Comparison shopping as a way to increase sales on the Internet
Fojtík, Tomáš ; Jandoš, Jaroslav (advisor) ; Kafka, Daniel (referee)
This bachelor thesis deals with a part of the Internet services, that's known as comparison shopping. Comparison shopping services on the Internet describes from a theoretical point of view but also from a practical point of view. Introduction to Internet marketing enriches by the acquired data and points to the importance of marketing mix in the context of a price comparison. The concept of price comparison is evaluated on the basis of practical experience from user perspective and in terms of vendor. This work shows, how the comparison shopping works in real world, what problems it has, what solutions are possible to do and suggests one of the potential way to future extensions. Based on the data and analysis explains the chosen corporate strategy. Using publicly available data and information collected by Google Analytics to evaluate the current status of comparison shopping on the internet. One part of this work is about introducing a new price comparison shopping service. Describes detailed the situation of Czech comparison shopping services in comparison with the new service introduced. Finally compares the measured metrics from the newly established service with the competition.
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Analysis of usage of the internet in a language agency
Vyleťalová, Tereza ; Sedláček, Jiří (advisor) ; Slaba, Jiří (referee)
This bachelor thesis deals with an analysis of usage of the internet in a selected private language agency. The first part is focused on internet development and advantages and disadvantages that come with personal internet usage and internet usage by companies. There is being put an emphasis on individual categories of internet advertising and sales support that represent a part of internet communication mixture and that stand for one of many possibilities of self-presentation of language agencies. Practical part of this thesis compares a concrete language agency with other competitive agencies. The last chapter deals with analysis of individual internet tools that selected language agency actively uses. Closing part of this analysis investigates other internet suggestions that could strengthen competitiveness and familiarity of the selected language agency.
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The Commercial Use of Social Networks
Veverka, Lukáš ; Žamberský, Martin (advisor) ; Bruckner, Tomáš (referee)
This thesis demonstrates the possibility of commercialization of social networks. First, author briefly describes selected social networks and shows the development of users preferences, in each country, on the world map. Author compares social networks by the number of registered users, according to the position of server and daily unique turnout. Situation in Czech Republic and the social network Facebook are described more extensively. Next chapter is devoted to work of marketing used on social networks and new opportunities to target advertising. Described are the possibilities of presentation and advertising models on social network site Facebook, which we show to illustrate the using of the online store. The last part of the work shows us practical example of use of online store Kartellshop.cz, possibilities of presentations, community building, advertising campaign and web site links to social networks.
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Interactive media in the Czech Republic
Peterka, František ; Král, Petr (advisor) ; Raška, Ondřej (referee)
This paper is divided into 3 parts. First part defines the interactive media and describes particular types of internet and mobile media. The second part is focused on interesting projects in the Czech Republic, which offer new possibilities of internet and mobile advertising. The last part describes the project www.golfeurope.cz and its starting campaign with using the interactive media.
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