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Internationalization of second home tourism. Mallorca case study
Kiššová, Adéla ; Vágner, Jiří (advisor) ; Nosková, Alena (referee)
This paper illustrates recent processes of internationalization of second home tourism based on detailed research of the Spanish insular destination Mallorca as a case study. German second home owners are especially emphasised within the paper as they predominate on the island in terms of international ownership (as well the anual amount of tourist arrivals). The paper includes discussion on teoretical aspects of second home tourism with focus on latest trends such as international ownership of second homes and retirement migration. Empirical part describes second home tourism on Mallorca within the context of its historical development, spacial organization and using patterns. The key part of the research is questionnaire survey which has been conducted in order to find resident's perception of German second home owners in municipalities Andratx and Deiá.
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Internationalization of Higher Education in Kyrgyzstan
Dogochieva, Tolgonay ; Kohoutek, Jan (advisor) ; Paulus, Michal (referee)
The aim of this research is to find general trends and rationales for internationalization of higher education in Kyrgyzstan. The conceptual framework for this work is based on concepts developed by Knight and de Wit, Knight (2004). It used qualitative research, including secondary data and interviews. Although not very widely but internationalization became part of Kyrgyzstan higher education. There are student and staff mobility programs; the country hosts branches of foreign universities. Kyrgyzstan universities are creating extensive networks with world universities. Bologna process played major role in incorporating Kyrgyzstan education system to the world educational community. Kyrgyzstan has acquired international standards in terms of two-level cycle and credit hours. Along with that higher education is still facing problems and challenges. Corruption and low quality are among them. The study found that the most important rationale for internationalization is educational rationale. It is believed that internationalization improves academic quality. Economic, political and cultural/social rationales are also important.
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Internationalization of Czech sport vocabulary
Klímová, Lucie ; Bozděchová, Ivana (advisor) ; Rejzek, Jiří (referee)
This bachelor thesis deals with an attempt to define and characterize an usage of internationalisms within the contemporary athletic word-stock. Based on materials excerpted from selected journalistic and special texts, this thesis describes semantics of loandwords, their formation, markedness and writing validity and etymological origin. Other aim of the thesis is to verify the hypotesis about the relation of the time of loan of the selected word between the degree of the adaptation and between the origin language.
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Foreign market entry strategy
Kalista, Pavel ; Lhotáková, Markéta (advisor) ; Tročil, Jan (referee)
This thesis is focusing on problem of choosing the right foreign market for international expansion of a small company. It's main part is about setting the right foreign market entry strategy, that comprises of internationalization strategy, market entry mode strategy and international management strategy. On the basis of this strategy were set the criteria for evaluating target market's potential, and they were also immediately used in analysis of two pre-chosen markets.
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Language Version of Web
Laga, Ondřej ; Stryka, Lukáš (referee) ; Marušinec, Jaromír (advisor)
This thesis concerns a dilemma of multi-lingual web applications. The document describes some general solutions while suggesting such applications, however first of all it is aimed for information system VUT and its enlargement for translation administration. The text contains structural description of this system and instruments used during its development, but especially it defines system requirements of programming engineers and translators, describes and evaluates new language versions solution and there are possibilities of contingent extensions considered at the conclusion of my thesis.
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Ehanced UNICODE Support for GNU Command Line Utilities
Oprala, Ondrej ; Smrčka, Aleš (referee) ; Peringer, Petr (advisor)
This thesis solves the problem of missing support for proper handling of Unicode input in the utilities of the coreutils project. Support was implemented for utilities cut, expand, fmt, fold, paste and unexpand. The implementation was done using the libunistring and gnulib libraries. Programs were properly tested and performance tests proved that performance is comparable or superior to the original implementation.
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Proposal of Development of Internationalisation Strategy to Mexican Market of the Company Heinrich Huhn
Andrlová, Zuzana ; Skulec, Rastislav (referee) ; Zich, Robert (advisor)
Předložená diplomová práce „Návrh rozvoje internacionalizační strategie společnosti Heinrich Huhn na mexickém trhu” je založená na identifikaci kritických faktorů ovlyvňujících volbu konkrétní mezinárodní formy vstupu. Teoretická čásť je zaměřená na otázku globalizace a internacionalizace, její strategie a forem vstupu. Analytická čásť zahrnuje analýzu interního podnikatelského prostředí firmy Heirich Huhn, přehled odvětví, analýzu externího mexického prostředí, které sú následně shrnuty v analýze SWOT. Poslední čásť nabízí návrhy a doporučení založená na konsolidaci předložených analýz.
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Internationalization of Company EPRIN, spol. s r. o. on Slovak Market
Bártek, Ondřej ; Jelínek, Jan (referee) ; Zich, Robert (advisor)
This diploma thesis is focused on the possible forms of internationalization. The aim is to propose possible strategies of internationalization of EPRIN, spol. s r. o. company on Slovak market. Theoretical resources deal with the explanation of different approaches to internationalization and possible forms of entry into foreign markets. After the theoretical resources follow analysis of the current state, where company is described, are made analyses and is summarized its competitiveness. On the base of finding is suggested a possible strategy to reach foreign market, which should bring new customers, to help raise the profile and reach out to other markets.
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Creation of Foreign Branch of the Company
Novák, Ladislav ; Sedlář, Roman (referee) ; Koráb, Vojtěch (advisor)
The topic of the thesis is the comprehensive proposal for establishing foreign branch of the company in the Baltics with a distribution network across the countries of the region. The theoretical part is focused on basic information regarding the legal requirements in the countries concerned. Practical part deals with the specific formation of a subsidiary and commissioning.
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