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Expansion Of The Selected Company Into a Foreign Market
Štěpánková, Tereza ; BA, Jan Klaiba (referee) ; Chlebovský, Vít (advisor)
This diploma thesis is focused on the expansion of a selected company in a foreign market. The main goal is to determine if the company should enter a foreign market. The first part of the diploma thesis is devoted to theoretical knowledge in the area of expansion of the company in a foreign markets. In the analytical part will be performed analyzes that are important for this diploma thesis. In the practical part of the thesis I will introduce the company, propose a strategy for entering a foreign market and evaluate the whole proposal.
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Business Plan - Establishment of Company for Selling Protein Powders
Valeš, Tomáš ; Luňáček, Jiří (referee) ; Heralecký, Tomáš (advisor)
The subject of this diploma thesis is creation of business plan for founding a company, whitch focuses on production and selling trio-flavor protein powder. In first part of this thesis, I focused on theory. In second part can be found all kinds of analysis, for example competition, market research, to be sure we are entering right market. In final part there is calculation for product, financial plan and so on, where from all relevant information will be decided, if the company is realisable.
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Business Plan
Remer, Tomáš ; Koráb, Vojtěch (referee) ; Veselý, Josef (advisor)
The subject of the diploma thesis is a business plan, which consists of the establishment of a new company with its own nut products. The first chapter contains the theoretical background of the thesis concerning the business and the established analytical methods. The second part deals with the analysis of the current situation of the external and internal environment of the company, with the application of marketing research. The third part is devoted to the development of a specific business plan, using the knowledge from previous chapters.
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Business Plan Proposal for a Company
Kingová, Jana ; Kuba, Martin (referee) ; Konečná, Zdeňka (advisor)
The content of this diploma thesis is a proposal for a business plan for the establishment and development of a company. Specifically, it is a business plan for a café called Ollie, which is also a community center, a workshop and a place to work situated in Brno Komárov, near the Komec sports complex. The first part consists of the theoretical basis of the work containing an explanation of the concepts needed to write the practical part of the thesis. The practical part contains an analysis of the current state and the actual design of the solution. Methods used are for example PESTLE or Porter’s Analysis.
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Information System Efectiveness Assessment and Proposal for ICT Modification
Balcárková, Nela ; Luhan, Jan (referee) ; Klusák, Aleš (advisor)
This thesis examines IT systems within a chosen firm and establishes recommendations for improvement. The first part of the thesis presents theoretical background and foundation of the matter in question, while the second part introduces the reader into the chosen firm and the analysis of its IT systems. The last third part concludes with the recommendations for improvement, which aim to increase the efficacy of the firm’s IT systems and eliminate the systems’ weaknesses and constraints.
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Customer Satisfaction
Franek, Jan ; Remsová,, Kateřina (referee) ; Schüller, David (advisor)
The subject of this thesis is to analyze customer satisfaction of the climbing center „Tendon Wallstreet Jihlava“. The thesis is divided into four main parts. The first part is the goals of the work and the chosen methodology. The second part contains a theoretical description, which is based on literature. In the next part I use selected methods and analyzes to map the current situation. The last fourth part is the actual proposal based on the findings of the questionnaire survey to improve the level of customer satisfaction.
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Návrh marketingové a obchodní strategie pro firmu Prádelna Brno
Provazníková, Denisa
The bachelor thesis deals with the creation of a marketing and business strategy for the company Prádelna Brno. In the first part of the thesis there is a literary research where the basic concepts related to the selected topic are described. In the second part of the thesis is used the analysis of the external and internal environment. External environment factors are determined by using SLEPT analysis and 3C analysis. Components of the indoor environment are explored through the enhanced 7P marketing mix. In addition, there was a questionnaire survey among potential customers of Laundry and an in-depth interview with the owner of the company. From the results of all previous analyses is created SWOT matrix. The result is the design of strategies to help the company successfully do business and develop in the given field and to improve the company's position in a competitive environment.
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Quality management improvement proposal
Mai, Huy Hoang ; Navrátil, Jaroslav (referee) ; Rompotl, Jaroslav (advisor)
The subject of the bachelor thesis is the elaboration of a business plan for the establishment of a new restaurant. The thesis consists of three parts, a theoretical, an analytical and a proposal. The theoretical part performs a literature search and define important terms. The analytical part describes a analysis of the current situation, which uses SLEPT analysis, Porter's analysis and SWOT analysis. The proposal part describes the business plan. The proposal part ends with prospects for the future.
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