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Internet banner advertising - a new model of online buying and selling banner advertisement
Tabáček, Jiří ; Zamazalová, Marcela (advisor) ; Galgonek, Jan (referee)
The first, theoretical part is dedicated to a complete summary of the theory behind the banner advertising in general -- starting at the very beginning of internet advertising in the past, to today's latest forms of internet advertising campaigns. In this part you can also find an exact description of functionality of these models and their possible options. The following, practical part is focused on implementing the new model for buying and selling space for advertising on the web. This part of my Thesis includes analysis of functionality, advantages and disadvantages for the use of the new model and analysis of issues that occurred during its implementation. A questionnaire has been developed and used to analyze this. My Theses concludes with proposed recommendations and future development of the new model.
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Smart shop banner - new marketing tool
Gotthardt, Martin ; Horová, Olga (advisor) ; Smolka, Josef (referee)
This thesis deals with a new marketing tool for campaigns to support product sales at the point of sales. Banner can appropriately draw customer's attention and also persuade to unplanned impulsive purchase. It is a plastic pocket that can hold posters to support individual product or brands of companies and also can be changed quite often. Uniqueness of the solution lies in the location of the advertising space. In case an LCD monitor is part of the cash register, the banner is located on the other side directly exposed to the eyes of customers. The aim of the thesis is to present a new marketing tool and ideally prove that the right use of visual communication means is able to encourage impulsive purchases even in the environment of a Czech bank. Even though it was not completely proven that the banner can encourage impulsive purchases in banks, the whole concept has been prepared, it's potential revealed and the possible effective uses for normal practice have been formulated.
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Entrepreneurship Purpose and Realization within the Domain of Czech Internet
Zimák, Radek ; Bruckner, Tomáš (advisor) ; Burkoň, Lukáš (referee)
This diploma work deals with specific business concept and with possibilities of a company promotion on the Internet. The theoretical segment contains a survey of the Internet business models and a synopsis of current individual forms of promotion used on the Internet. There are described advantages and disadvantages of banner advertising, contextual advertising, email marketing, search engine marketing (SEM), social networks and affiliate marketing. The final part of theoretical section of the thesis is dedicated to the possibilities of propagation efficiency measurements. Practical part of the diploma work introduces author's own business concept and its business model. The description of specific methods of propagation realized in congruence with the noted business concept follows.
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Types of eshops and promotion on the internet
Kučera, Antonín ; Pour, Jan (advisor) ; Oganesjan, Narek (referee)
Paper deals with the currently available solutions, online stores or eshops and shows the possibility of promoting them on the Internet. The first part focuses on different types of solutions of eshops and tries to emphasize their individual advantages and disadvantages, and functionality. Next part focuses on the promotion on the Internet itself and explains the key concepts and tools such as SEM, SEO, PPC, copywriting, banner, affiliate, and others that can be used to promote the eshop. For completeness there are given the less-used tools as Advergaming, video ads and more. The last part is devoted to future developments in the eshops and their possible promotion. There are also described possible trends, methods and technologies that are most likely to be used in the next few years. The work also includes some recommendations based on personal and practical experience in this area. These recommendations can not be taken as face value, but you it can be used as guidelines.
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The History of Sokol in Písek
OBERMAYER, Jan
This bachelor thesis is concerned with history of Sokol organization in Písek from its foundation up to today. During its evolution in time, activities of Sokol faced many adversities and the organization was also disbanded several times. Members of Sokol were very proud and honest patriots. They defended the republic during World War I., fought in Czechoslovak legions and acted as military police preventing plundering and total chaos. The expansion after World War II., referenced as the Golden Age, lasted only for 20 years, until its interruption by World War II. Despite difficult conditions the organization attained a particular level of development. Every fifteenth citizen of the country was its member and the number of participating members got close to 1 million. Sokol supported a sense for Czech patriotism, which culminated by the means of a demonstration on the 20th Sokol festival in 1938. In the following difficult war period, Sokol members were persecuted for their patriotism by Nazi occupants, about 12 000 members were imprisoned and 3 300 of them died in concentration camps. Also, Písek members lost their best officials and participants. In the 1941 the organization was dissolved again and its property was confiscated. After long 40 years of communist totalitarian rule and its eventual collapse, Sokol organization came back to life in 1990. The system of physical training has been greatly transformed since then, as the whole training sector went through major innovations. Earlier Sokol`s exercising is now conceived as an universal preparation for children and conditional training for adults, but now based on a modern attitude. Many changes in form and content helped to attract new supporters.
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Internet marketing and its use on the social web
Slavkovský, Matúš ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The main objective of this thesis is to focus on the exploitation of Internet marketing on the social web and to find out, on the basis of a questionnaire, if there is enough attention paid to the commercials on this social web and what the attendance is. The thesis is divided into three main parts. The first part deals with the marketing mix and internet commercial. The second part focuses on social networks. The aim of the last part is the analysis of my questionnaire.
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Effectivity of banner advertisement
Šandrik, Vladimír ; Stříteský, Václav (advisor) ; Procházka, Jan (referee)
The thesis deals about banner advertisement. After brief introduction, theoretical basis describes how did banner advertisement go throughout the timeline, what are the possibilities of banner advertisement, which technologies can be used for proper banner advertisement, how is it measured, etc. In practical part of thesis a global company is introduced and there are analyzed ways how it uses banners in its web presentation. In final part a research is made to point out the importance of various factors effecting the efficiency of banner advertising. In conclusion author summarizes findings and tries to give hints how to use powers of effective advertising in bussinnes.
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