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Rationality of the Debtor
Procházka, Ivan ; Tuček, Milan (advisor) ; Kuchař, Pavel (referee)
This work deals with the indebtedness of consumers. It examines the causes of the debotrs themselves. Based on a secondary analysis of past research in the area of financial literacy, consumer behavior, statistical data, but also of qualitative research in the form of case study seeks to answer the question why the debtor becomes the debtor, the extent to which the indebtedness and indebtedness viewed as rational behavior but also if the debtor is accompanied by rational reasoning or irrational behavior. It concludes that the debtor can not be considered entirely rational. Applied policy then the issue of over-indebtedness problem takes into account the irrational assumptions by the debtor only marginally and does not reflect as one of its main causes.
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Still life
Svačinková, Alena ; Hůla, Zdenek (advisor) ; Uhl Skřivanová, Věra (referee)
The bachelor thesis deals with meaning of objects in our society. This thesis is divided into three parts - practical, didactic and pictorial part. The theoretical part examines an ordinary and necessary subject, subject as a bearer of meaning and a subject as a protective and ritual thing. I am simultaneously reffering to consumerism and sensitive understanding of the subject as a value in today's society. I compare the tools of the past with a mobile phone. The teoretical part is followed by the didactic part, which is composed of three artistic lectures I have given. Me and children discussed the following topics: Painted still life, Shop window and The box with my stuff. The pictorial part focuses on everyday objects. I have created the cycle of twelve still lifes. Each still life coresponds to one particular person, who is close to me, and symbolize their important things.
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Imagology of Current Advertisements
Tomková, Gabriela ; Fišerová, Michaela (advisor) ; Kladný, Tomáš (referee)
This thesis deals with advertising images. It contributes to discussion about position of image in present visual field. It also speaks about influence of image on contemporary society. The starting point and theoretical basis are Visual studies. The main ideas are applied to two different constructs of reality, both are tendentious. The first is vision, ideologically and politically constructed during authoritarian socialist regime. The second is current globalized consumer society. In the practical part of the thesis, the analysis focuses on the advertisements of Skoda Auto Company, used in both mentioned visual modes in the Czech Republic in the 20th century. Key words: picture, visual studies, iconology, advertising, globalization, consumer society, propaganda, image.
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To the Economic and Political Development of the German Democratic Republic in the 1970s.
Szobi, Pavel ; Stellner, František (advisor) ; Vaněk, Miroslav (referee) ; Horčička, Václav (referee)
To the Economic and Political Development of the German Democratic Republic in the 1970s (Pavel Szobi) Abstract The thesis deals with the economic development of the German Democratic Republic in the 1970s. It characterizes the basic elements of real socialism and implementation of the main SED strategy for the studied period - the so called Unity of Economic and Social Policy. It evaluates single aspects and the impact on the political stability of the regime. The thesis determines effects of energetic policy, external debt and lack of foreign currency on the national economy. The author does not consider the economic failures, but the dictatorship itself to be the main reason for the regime decay. Restriction of human and civil rights, together with comparing the standard of living with the Federal Republic of Germany led to the rise of social policy expenses and an extensive subvention of the so called consumer socialism. These courses of action enabled to stabilize the GDR temporarily; however, it also made the main defects of central planning more visible. Not only a modern consumer society failed to form, but even supplying population with random goods remained an issue which is well documented in the thesis on the example of the so called coffee crisis. The author comes to the conclusion that these...
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The social structure and human relations: mutual relationships
Krása, Petr ; Duffková, Jana (advisor) ; Šubrt, Jiří (referee)
This work analyzes mutual relationships between social structure and human relations. Above all, it analyzes the function of human relations in social structure. Human relations are understood here as social processes going on within social structure. The object of this analysis is examined on three levels: individual, human relations, social structure. Method of this thesis is analysis and synthesis of relevant (above all) sociological literature. By structural approach to the analyzed object, author concludes that human relations' function in social structure is to reproduce or change social structure. Human relations influence self- concept of human, which subsequently reflects in character of human relations and social structure and vice versa. Current character of social structure is seen as leading to alienation in many ways. In the end, the author brings to the discussion concrete proposal for the change of social structure by improving social abilities of people and consequently also improving human relations.
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Image: media construction of identity
Balounová, Šárka ; Řehořová, Irena (advisor) ; Marcelli, Miroslav (referee)
The aim of this thesis is to clarify the principles of shaping the identity and image in the modern consumer society and explain the role of media in this process as well. In this thesis is used analytical comparative method. The whole work is divided into the theoretical and analytical part. The central theme of the first charter is the description of the characteristics of a modern consumer society. The second main thopic is the relationship of identity and image. In the third theoretical chapter is discussed the issue of media construction of reality. These problems are projected in the three approaches of opinion - Gilles Lipovetsky, the represenatatives of the Frakfurts School and Jean Baudrillard and finally opinion of Pierre Bourdieu. The analytical part of the thesis is concentrated on the application of the theoretical knowledge. As a specific example was selected advertising campaign Think You Can Text and Drive?, which was developed under the auspices of Oprah Winfrey, celebrity with the global reach. In the analytical part were received some essential arguments, which are summarized in the final chapter.
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Social Theory and the Late-Modern Approaches to the Study Of Culture
Lachmann, Filip ; Balon, Jan (advisor) ; Holeček, Tomáš (referee)
Sociology, social science and human sciences in general are interested in the study of culture since its inception. This concern, however, have transformed over the years and the development of individual disciplines, especially in the 20th century, where the phenomenon of culture has become one of the main indicators of social coexistence. The concept of culture itself represents a very wide range of activities, objects and characteristics tied with the human and his behavior. This work focuses on the process, during which social scientists have begun to perceive the culture no longer just a file or a store of values, but as part of power struggle, hegemony, ideology and oppression in their everyday impact on the scientific knowledge and the creation of social discourse. It notes the rise of critical theory, which arose mainly in the context of the so-called "cultural turn", starting in the postwar period. It records the development of social theory as a discipline combining several approaches, grounded in a larger frame of reference, the main aim is to highlight the difference between social science typical for modernity and more or less postmodern authors, which we nowadays consider the leading scientists and philosophers of the 20th century. This report covers the Frankfurt School of T. Adorno,...
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