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SPACE MANAGEMENT OF SELECTBUSINESS COMPANY
RENNEROVÁ, Monika
For analyzing of chosen bussines firm{\crq}s space managment, which is hypermarket Globus, ČR, k. s., České Budějovice I used mainly marketing research work for my project, I carried out by questionary investigation. From the results informants stated in the list of questions is obvious, that shopping in hypermarket Globus is prefered more than shopping with different firm. The reasons are Globus hypermarket has a large selection of grocery and ungrocery merchandies, well-arranged products in shelves, an in built resturant {--} great for lunch, place where you can relax and a lot of parking space. Hereafter I found out, that shelf system in Globus hypermarket is mostly suitable. Customers who don`t agree with allocation by space managment of Globus, aren`t satisfied with location of food and drinks, which are on the opposite sides of the hypermarket. In my opininon, I think, changing the location wouldn`t be reasonable solution. Since beverages have their own archival store and loading platform relocating food next to supplies would cause relocating the archival store as well. In addition the hypermarket would lose part of it{\crq}s profit. Customers walk from one side of the shop to the other side and wouldn`t even realize. This will increase the chances of customers buying something in other departments, where they didn`t mean to go.
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The strategy of customer centre
Stankovský, Jakub ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The aim of my bachelor thesis is the description and the analysis of the customer centre in a selected leasing company. The thesis appreciates the strategy focused on the customer. I tried to describe the importance of strategy in communication with customers and present the customer satisfaction index.
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Guests´ satisfaction with Hotel Kaskády services
Slobodníková, Stanislava ; Králová, Tereza (advisor) ; Lorencová, Hana (referee)
The goal of my diploma theses is to use the questionnaire research to analyse the Hotel Kaskády guests' satifisfaction with the services provided. This work is trying to focus on psychology of satisfying customers' needs and the uniqueness of each guest's personality. The other goal is to improve the questionnaire form used for the hotel research and come out with the ideas how to make it more simple for the guests and more practical and valuable according to the results the questionnaire brings.
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The analysis of the number of reclamations and of the reclamations handling process in the LASSELSBERGER, a.s. company
Davídková, Veronika ; Hykš, Ondřej (advisor) ; Plášková, Alena (referee)
Main subject of the thesis is customer satisfaction. The introductory theoretical parts of the thesis are devoted right to the customer and his/her satisfaction, to its measuring methods and to the way how to handle complaints, eventually reclamations in corporations. The practical part of the thesis focuses on the analysis of qualitative reclamations and of reclamations and complaints handling and customer satisfaction evaluating processes in the LASSELSBERGER, a.s. company producing ceramic wall and floor surfaces. The objective and the outcome of the thesis is formulating a set of recommendations arising from elaborated analysis and also from theoretical findings. These recommendations should improve actual run of analysed processes considering the quality of output of those processes and for sure considering the customer satisfaction.
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firm enterprising in the area of leisure time activities
Gergelová, Iva ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This thesis engages in strategy of firm enterprising in the area of leisure time activities and the main aim of the firm is propouse the acceptable strategy for a firm "škola a půjčovna windsurfingu F4, s. r. o." At the first time I will dedicate the theoretic part of my thesis that is explaining what is the strategy and how is created. The practi part concerns a concrete firm - The mencioned "škola a půjčovna windsurfingu F4, s. r. o." To be able to elaborate this part I used my own questionnaires and with the help of them I analysed the contemporary state of firm and I propoused the concrete strategy of development.
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Application of customer relationship assessment methods in the company Plzeňské městské dopravní podniky, a.s.
Buchalová, Petra ; Hykš, Ondřej (advisor) ; Chvojková, Helena (referee)
The fundamental point of the thesis is customers and their satisfaction. The theoretical part characterizes the Customer relationship management approach (CRM) and describes the assessment methods. The main objective of the thesis is to create a documented procedure for customer satisfaction assessment and an application of the chosen assessment method. The practical part deals with a fulfilment of the main objective for which the company Plzeňské městské dopravní podniky, a.s. is selected. The created questionnaire is applied to a small sample. The thesis is concluded with an evaluation of the survey results and with the applicability evaluation of both the questionnaire and the documented procedure.
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Research od customer satisfaction with given company
Boháčková, Veronika ; Surynek, Alois (advisor) ; Kestlová, Kateřina (referee)
This thesis is focused on marketing research, concretely customer satisfaction. The aim of thesis is analysis of a given company, especially of customer needs and expectations, and analysis of customer satisfaction with offered products and services. In theoretical part there is defined the basis of marketing strategy based on customer orientation, especially customer satisfaction, methods and importance of customer satisfaction control and CRM process. Practical part is focused on research and includes the recommendations for company.
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Management kvality (ISO 9000, TQM, EFQM)
Smolková, Anna ; Veber, Jaromír (advisor)
Práce se zabýva systémy managementu jakosti, s důrazem na orientaci na zákazníka. Předmětem práce je vyhodnocení spokojenosti zákazníků Ľubovnianské nemocnice, n.o., zdravotnického zařízení certifikované dle ISO 9001:2001. V praktické části jsou organizaci nabídnuta různá doporučení pro odstránění nedostatků zjištěných na základě provedeného dotazníkového průzkumu. Dále je cílem práce také vypracování návrhu vhodného způsobu monitorování a měření spokojenosti zákazníků v Ľubovnianské nemocnici,n.o.
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