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Social Networks' Business Models
Vojtěšek, Cyril ; Jandoš, Jaroslav (advisor) ; Kafka, Daniel (referee)
This paper examines popular social networks from the financial point of view. It analyses four social networks which fall into three categories: social networks (Facebook), communities (YouTube and LinkedIn) and microblogging services (Twitter). Each of these services is specific and is described in a separate chapter. The main aim of the paper is to analyze the social networks' business models. They are explained in the part two which is the most significant and largest part of the paper. It follows the first part which discusses the question whether it is possible to find out the real market value of a social network. Part three involves the author's suggestions, how to amend the current business models and if it is possible to put up a new model. The final part of the paper offers the comparison between the current situation and the situation back in the year 1999 which ended up in the burst of the dot com bubble.
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Couchsurfing - new way how to travel
Konvalinka, Michal ; Jarolímková, Liběna (advisor) ; Valentová, Jana (referee)
Theoretical and methodological part: Description of CouchSurfing international. Explaining how the project originated, how it works and how to join it. Implemented questionnaire survey. Application part: The research is focused on CouchSurfing impact on tourism industry and the environment. Summary of positive and negative impacts of CouchSurfing on tourism and the environment.
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Agent based models of financial markets - rationality and social networks
Popadinec, Martin ; Burian, Jan (advisor) ; Berka, Petr (referee)
In the thesis we focus on involving Agent-based models in modeling financial markets. In Agent-based models of economical systems, often called Agent-based computational economics (ACE), market price is established by actions and interactions of autonomous agents using heuristics or simple decision-making rules. This approach to modeling of financial markets provide us with better understanding of establishing market price then aggregate economical models which focuses exclusively on societally "optimal" equilibria assuming that they are achieved by informed and rational behavior of people. The thesis consists of two main parts. The first one, theoretical, is an introduction to agent based modeling, bounded rationality and social network Our concern in the second part of the thesis is a model of volatility on financial markets. This model is interesting example of agent based approach to creating economical models. However it contains some non-realistic assumption from which the most controversial is the space where agents interacts -- two dimensional lattice. In this part of the work the model is converted from two dimensional lattice to the networks which better corresponds to real social networks but we also experiment with another extension of the agent's decision-making function. The intended outcome of the work is verifying the quality of the model, to learn the effect of our model extensions on price volatility, overview of attributes of the particular networks and discussion whether such models could provide some valuable information to the economist which are interested in financial markets.
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Social network services on internet
Belokur, Dmitriy ; Basl, Josef (advisor) ; Francová, Tereza (referee)
This diploma thesis is focused on description and objective analysis of social networks on internet. History of internet social networks, basic principles they work on and psychological aspects are shown in this thesis. One of the parts of my work is dedicated to monetization methods and techniques of social networks in context of internet. An objective view on problems of virtual societies provides an abstract of the methods of their resolving. There is no in any case an ambition for this thesis to be the greatest social networking analysis, but it proviedes well structured summary of a lot of theoretical and practical knowledge, which could certainly serve as valuable base for further deeper research. The most beneficial added valut of this thesis is a comprehensive insight on social networks from different points of view: theoretical, psychological and practical. Theoretical knowledge from psychology and sociology sciences are enriched with examples from real life. This thesis brings an outline of modern trends, which makes possible to predict future development.
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Internet marketing and its use on the social web
Slavkovský, Matúš ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The main objective of this thesis is to focus on the exploitation of Internet marketing on the social web and to find out, on the basis of a questionnaire, if there is enough attention paid to the commercials on this social web and what the attendance is. The thesis is divided into three main parts. The first part deals with the marketing mix and internet commercial. The second part focuses on social networks. The aim of the last part is the analysis of my questionnaire.
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Social Networks in Management - tools for analysis, application in management
Lucký, Jiří ; Jelínek, Jiří (advisor) ; Voráček, Jan (referee)
Social networks - a description of principles and theoretical background, dynamics and possibilities of their use, particularly in management and marketing; methods for detection of social networks and work with them, the available software tools, the practical application of theoretical knowledge - analysis of specific data structures and social networks subsequent processing with regard to potential applications in management
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Socialn and community networks
Harášek, Luboš ; Nekvasil, Marek (advisor) ; Chudán, David (referee)
The aim of thesis is to examine and compare the most important world and Czech internet social networks. For these social networks then secondly to describe the benefits to society and their usability in marketing, but also their seamy sides which represent a danger for users. The objectives of this thesis are the exploration of the internet and book resources and their evaluation. Another source of support for the research results is an Internet questionnaire. This bachelor thesis is divided into four main parts. The first explains the theory of the social and community networks, Web 2.0 and Semantic Web. The second part describes the various social networks and compared their basic services. This is followed by a summary of trends in social networks, the benefits and dangers of social networks. In the last part are presented the results of Internet surveys and reflection on the ideal social network. Benefit of this thesis is to create an overview of most social networks and alert readers to the dangers of these social networks. In reflecting on the ideal social network, describes how this social network might look like, what would allow and how it was solved. Poll among Internet users, shows the view of respondents on the issue and their behaviour in social networks.
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Community portal
Rosík, Jiří ; Nekvasil, Marek (advisor) ; Schenk, Jan (referee)
The aim of this work is to map the sphere of community portals, to determine what are the characteristics of users and how they behave. Subsequently, this knowledge confront with the current state. In the sphere of semantic web technologies are still solved the problem of their introduction into practice. The work aims to describe these technologies and find out how it can be in the field of social networks applied and where can they find the application. For those, who want to start their own small community portal is designed solution in the form of simple application, based on free available technologies. Here is the aim to provide warp and inspiration to set up a similar project. Taken into account is the economics, which is intended to outline the sphere of financing community portal in its infancy. At the end we specify problems and difficulties faced by entrepreneurs of existing sites. The main contribution consists of an analysis of studies on users of community portals and deduction the knowledge about behavior and characteristics of these participants. You can apply this information for marketing or any other work in the field of social networks. The contribution of the practical part of the work lies in exploring the applicability of semantic technologies in social networks and the subsequent implementation of any proposal. For those interested in establishing the portal is a useful proposal for their own applications, including economic aspects.
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Graduates cooperation system of the University of Economics
Havlan, Jan ; Střížová, Vlasta (advisor) ; Lorencová, Hana (referee)
The backward cooperation of universities with their graduates should be among the priorities of each quality educational institutions, because through this relationship it is possible to obtain invaluable feedback in the form of practical knowledge from the graduates and many other benefits. The goal of this thesis is to evaluate the alumni system of the University of Economics in Prague, in comparison with similar systems of other universities and based on this comparison and research results to propose changes for the development of the system. This thesis contains theoretical viewpoints, the characteristics of the selected systems for graduates, their comparison and the suggestion of concrete recommendations for an alumni system of the University of Economics. Part of the thesis is research in the form of a questionnaire survey, in which opinions of graduates and students at University of Economics in the sphere of backward cooperation with the school were collected.
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Možnosti a problémy zachování venkovských sídel ve struktuře osídlení
Tučková, Dana ; Kadeřábková, Jaroslava (advisor) ; Pělucha, Martin (referee)
Tato práce se zabývá především vymezením venkova v České republice, jeho charakteristikou, historickým vývojem, stylem života na venkově a především jeho sociálními aspekty, který je přeci jen odlišný od městského, i když se rozdíly pomalu stírají. Jsou zde zkoumány životní podmínky venkovského obyvatelstva a srovnány s podmínkami ve městech a nastíněny základní problémy, se kterými se venkov u nás potýká a souvislosti, které mají vliv na stabilizaci venkovského obyvatelstva a udržení ekonomické funkce vesnice. Po roce 1989 dochází k významné změně vlastnické struktury venkova a zemědělství, klesá zaměstnanost v zemědělské prvovýrobě, roste nezaměstnanost, mění se nabídka pracovních příležitostí i způsob života na venkově. Venkovská obec se stává relativně samostatným subjektem, a roste význam obecního zastupitelstva. Sociální struktura venkova je tvořena ekonomicky aktivním obyvatelstvem, mladými lidmi a především seniory, jejichž počet v poslední době poměrně výrazně roste. Předpokladem dlouhodobé perspektivy je možnost vhodného zaměstnání a dostupnost kvalitního vzdělání pro děti. Senioři zase potřebují přístupnou a kvalitní sociální a lékařskou péči. Informace, které jsou zde presentované, jsou čerpány především z výsledků výzkumů Sociologické laboratoře České zemědělské univerzity v Praze, která je zaměřena na sociologii venkova
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