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Finnish media landscape - print media
Picková, Barbora ; Cebe, Jan (advisor) ; Aplt, Daniel (referee)
Bachelor's thesis aims to describe the structure of contemporary print media in the Republic of Finland and the way they function. It focuses namely on the periodically issued print, i.e. newspapers and magazines. The introduction part contains a brief outline of historical background of the Finnish media system and thereby delineates the rise and development of print but also of other media in this country. Next the thesis describes the main characteristics of the said system relating it with economical, social and political bases. Third part of the text covers more specifically some of the present- day titles and their position within the Finnish print market. Internet and its influence on print media in Finland are dealt with in the final part of the work, which also in this context attempts to describe a possible future outlook of the Finnish press. The purpose of this thesis is to present a comprehensive summary of the Finnish print media and of their place within the Finnish media landscape.
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Jan Neruda, the theater critic
Kášová, Michala ; Topolová, Barbara (advisor) ; Just, Vladimír (referee)
The topic of this bachelor thesis is the theatre critiques and essays of Jan Neruda dedicated to Provisional Theatre, which functioned in the years 1862 - 1883. In the first part of my thesis, I am presenting Neruda's journalistic work, while further I describe the form, style and topics of his critical treatise. I tried to classify his critical works into the social, political and cultural context by using secondary literature and by including selected passages from his critiques. I present significant celebrities of Provisional Theatre, as well as important leading personalities and milestones in the development of this theatre. Neruda dealt thoroughly with practical aspects of staging and he closely observed the acting work. In his critiques he described general acting principles of the late romanticism with occasional realistic tendencies, but he also commented on concrete theatrical and non-theatrical phenomena. His importance lies in the consistent critical observation of the practical theatrical aspects, which he pursued with sustained journalistic regularity and thoroughness. With his theoretic work he helped to achieve the professionalization of the first Czech systematically operating theatre and he portrayed it for future generations.
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Newspapers in public libraries
Strnad, Jakub ; Slámová, Hana (advisor) ; Machytka, Jan (referee)
The goal of this bachelor thesis is to find out how the activities concerning daily press go in five selected public libraries. In opening chapter the examined branch is delineated by definitions of used terms, previous adaptations of this topic are summarized, and methodology of research based on interview and surveys is introduced. Hypotheses are expressed in the last part of this chapter. In the second chapter all the Czech national daily press is characterized and their internet activities are documented. If those titles have an electronic version, it's functionality is examined in this part of thesis. Chapters 3 and 4 present results of research which was done at five libraries of various sizes.The third chapter presents selected libraries and it describes the workflow of purchasing the press in those organizations with a special emphasis on the process of choosing the material. In the fourth chapter the preferences of readers in selected libraries and the intensity of their interest over time are examined. This part of dissertation also includes analysis of other activities concerning press such as cataloguing and displacing journals. Third and Fourth chapter are closed with summarization of detected facts. In the conclusion assigned hypotheses are confirmed or disconfirmed.
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The development of advertising in the daily newspaper Mladá fronta DNES between the years 2012-2016
Samšuková, Jana ; Klabíková Rábová, Tereza (advisor) ; Soukeník, Štěpán (referee)
The diploma thesis The development of advertising in the daily newspaper Mladá fronta DNES between the years 2012-2016 analyzes the development and possible changes of advertising in the Czech daily broadsheet Mladá fronta DNES of the publishing house Mafra, a.s. between the years 2012-2016. In particular, this thesis aims to describe the trends in the concentration of advertisements, the ratio of original content and advertising, the interconnection of advertising with the graphic or thematic side of the editorial content of the journal, or the development of advertising formats and topics. These findings are attained by quantitative content analysis, namely so-called emergent coding. In the addressed theoretical Framework, the aspects of the economic functioning of the media are addressed as well as the theory of advertising, the phenomenon of advertising in the press or its legislative anchoring. The author also devotes several pages to the phenomenon of media commercialization, as well as its appearance in the Czech media environment. Part of the work is also devoted to the presentation of the daily broadsheet Mladá fronta DNES, its history and its current position on the Czech media market. In the second half of the thesis the methodology of research is presented, as well as both its design...
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Bloggers as professional journalists
Váňová, Veronika ; Láb, Filip (advisor) ; Jirků, Jan (referee)
The thesis focuses on the status of the blogosphere in traditional journalism. It defines blogs, describes their history, typology and audience, which has changed from passive recipients of media content to its active creators. The thesis depicts convergence as a process in which amateur journalists affect the institution of traditional journalism by publishing online. This gave rise to a new phenomenon, called participative journalism, which is a potential source of discrepancy between traditional and new media. The thesis voices mutual criticism and arguments from both professional journalists and bloggers. This need not prevail if these two media systems learn to live in symbiosis. The thesis further mentions the legal protection of bloggers in the Czech Republic and the democratizing potential of the blogosphere. The conducted qualitative research is based on twelve structured in-depth respondent interviews (both bloggers and editors) and focuses on the cooperation between lifestyle magazines (and newspapers) and bloggers. It examines motivations to take up the cooperation, its progress and its advantages and disadvantages. The research demonstrates that a symbiotic relationship is possible. It also discusses some notions introduced in the theoretical part of the thesis.
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The transformation of sports sections of Czech daily newspapers between 2001 and 2015
Trunečka, Ondřej ; Němcová Tejkalová, Alice (advisor) ; Sekot, Aleš (referee) ; Waschková Císařová, Lenka (referee)
The transformation of sports sections of Czech daily newspapers between 2001 and 2015 The dissertation deals with the transformation of sports sectionsin the daily newspapers, in their traditional paper form, between 2001 and 2015. In this period, Hospodářské noviny, Lidové noviny, Mladá fronta Dnes and Právo were faced with the almost permanent decrease of the circulation, the financial crisis in 2008 made their situation even more difficult. At the same time, sports journalism have changed due to the expansion of the TV stations and mainly of the Internet; the news became more available. The newspapers considered some innovation and they decided to change the number of pages devoted to sport or to replace the match and race reports by the reactions of players or more often by stories with larger context.
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Workers'and Trade Union Press in the Kladno Region in the Interwar Period
Borová, Zuzana ; Končelík, Jakub (advisor) ; Bednařík, Petr (referee)
This master's thesis addresses the functioning of the workers' press in Kladno District during the interwar period (1918-1938). The theoretical part describes early days of mining and metallurgical industry in this region with a special attention being paid to the development of the Pražská železářská společnost and Poldina huť. Furthermore, this chapter outlines the growth of the town Kladno and its national composition until the end of the researched period. The chapter continues with providing a detailed description of work and private lives of Kladno workmen during the First Czechoslovak Republic. Trade unions and changes in legislation are discussed as they directly impacted the key professions in Kladno District - miners and steelworkers. Finally, the last section of the theoretical part is dedicated to the beginnings of the workers' press in the region, namely the paper Svoboda which played an essential role in this area. The practical part studies five titles from Kladno District, for which the local workmen constituted the target audience. Dělnické listy, Stráž svobody, Naše hory hutě - Horník, Strojník a topič, and Poldi Nachrichten were chosen as they represented various groups of publishers (political parties, trade unions, or organizations). The opinions towards the workmen's interests...
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