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Spectator violence in the Czech Republic: A public policy problem
Čarnogurský, Tomáš ; Cejp, Martin (advisor) ; Smolík, Josef (referee)
Univerzita Karlova, Fakulta sociálních věd / Smetanovo nábřeží 6, 110 01 Praha 1 info@fsv.cuni.cz, tel: 222 112 111 www.fsv.cuni.cz Dle čl. 4 Opatření rektora č. 6/2010 o Zpřístupnění elektronické databáze závěrečných prací http://www.cuni.cz/UK-3470.html a čl. 1 Opatření děkana 29/2010 se z časového hlediska závěrečné práce dělí do tří skupin: a. "nové práce", tj. práce odevzdávané k obhajobě počínaje 29. 9. 2010, b. "starší práce", tj. práce odevzdané k obhajobě od 1. 1. 2006 do 28. 9. 2010, c. "práce před rokem 2006", tj. práce odevzdané k obhajobě před 1. 1. 2006. V tomto případě jde o "starší práci" odevzdanou k obhajobě od 1. 1. 2006 do 28. 9. 2010. Omlouváme se, ale dokument není v elektronické verzi k dispozici.
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Media representation of Czech Sci-Fi Fandom in the Press in 2001-2006
Pohl, Milan ; Reifová, Irena (advisor) ; Veis, Jaroslav (referee)
Diploma thesis "Media representation of Czech Sci-Fi Fandom in the Press in 2001-2006" deals with the ways in which science fiction fans are represented in Czech newspapers. For most people the media remain the most important source of information about the specific subculture of the fans. This thesis employs the qualitative analysis method to uncover the regularities of the fans' media representations. It concentrates on the portrayal of the fans' relationship with the primary texts, as well as relationships within the fan community and relationships with the wider society.
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elation between Textual Devices and Popularity of Media Text on the Example of Radio Series "Tlučhořovi"
Pouzarová, Patricie ; Reifová, Irena (advisor) ; Šoltys, Otakar (referee)
The target of the thesis Relation between Textual Devices and Popularity of Media Text on the Example of Radio Series "Tlučhořovi" is to reveal if there exist any connection between significant textual devices used in the series and its popularity and success. As methods there are used semiotic analysis of sample of the series episodes and "respondent interview" with the listeners. In the first there is focus mainly on particular textual devices and in the second on what respondents consider to be reasons why they do listen to the series. Significant textual devices are one of the central themes of cultural studies and this work sets itself a task to deduce from findings conclusion which would be generalizable to relation between media texts and their audiences universally.
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Death of the Author in the context of social media
Procházková, Pavlína ; Vochocová, Lenka (advisor) ; Švelch, Jaroslav (referee)
This thesis explores how the presence of authors on social media sites influences the way that fans perceive their work. The main goal of the analytical part was to determine, whether and primarily how the presence of an author on social media sites changes the relationships of readers with a complete (and therefore no longer open) text, as put forth by Roland Barthes in his The Death of the Author essay. The theoretical part of the thesis starts out by exploring the historical evolution of what an author is, differentiating between time periods and dominant theoretical approaches, with focus on postmodern authors such as Roland Barthes or Michel Foucault. The theory then focuses on the digital revolution, technological determinism and the rise of social media influence, including its impact on literary marketing and the concept of the celebrity author. Lastly, the theory summarizes studies that analyze the relationship between fan communities and current authors, specifically when it comes to the authors and their social media presence, focusing on the Harry Potter fan community and J. K. Rowling. The analysis itself is done through looking at semi-structured interviews conducted with fans of the Harry Potter saga. The analysis begins with focusing on the early relationships of fans with the saga,...
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Perceived Formula 1 teams' brand archetypes
Martinec, Jan ; Voráček, Josef (advisor) ; Opelík, Daniel (referee)
Title: Brand archetypes perception of Formula One teams Objectives: Main aim of this thesis is to find out which Formula One teams brand archetypes are perceived by Formula One fans of Czechia and Slovakia. Methods: During research of teams' brand archetypes of 2021 Formula One World Championship was used electronic questionnaire. The theoretical part is based on the analysis of literature focused on brand archetypes and Formula One. Descriptive analysis used projective techniques, specifically visualization and personification. Results: Present successful Formula One teams combine Hero archetype with second significant archetype. Other teams' archetypes with exemption of Haas have only tiny advantage or balanced ratio of archetypes. Keywords: motorsport, branding, fans
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Foreign ownership in Czech football
Grečl, Michal ; Crossan, William Morea (advisor) ; Šíma, Jan (referee)
Title: Foreign ownership in Czech football Objectives: The main goal of the bachelor's thesis was to find out the current mood of fans in the Czech Republic regarding future potential owners, as well as current owners, and investors from abroad in Czech football. My effort was to analyse the concept of foreign football leagues, according to which they approached and are approaching foreign owners and what possible measures they use. The targeted outcome of my bachelor's thesis was to present the opinions and concerns of ordinary and diehard supporters on this topic and a reflection on the possible changes that the League Football Association could follow. Methods: I use electronic questioning for my bachelor thesis. The questionnaire is semi- structured - a situation of combining a standardized type of questionnaire and a type with open questions. On the one hand, there is the ease of adding and comparing data for a fixed list of questions, and on the other hand, the respondent has the opportunity to express himself in more words and thus add a more comprehensive opinion. Results: The bachelor's thesis offers a detailed view of the foreign ownership of Czech football clubs and introduces organizational structures in selected competitions of European countries. The chapter with the results presents...
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Marketing communication of the TJ Sokol Nové Veselí handball sports club
Straková, Karolína ; Voráček, Josef (advisor) ; Crossan, William Morea (referee)
Title: Marketing communication of the handball club TJ Sokol Nové Veselí Objectives: The following bachelor thesis is focused on creating the measures and concepts of marketing communication of the handball club TJ Sokol Nové Veselí which will lead to its improvement. Methods: Quantitative methods - such as analysis of documents and various texts, official websites and social media profiles - were used in the practical part of this thesis. Marketing research is also based on semi-structured interview with the deputy chairman of the club, and semi-structured interviews with three fans of the club. Results: This thesis has revealed that the club does not use communication tools as effectively as it could due to its capabilities. The result of this work is the concept of possible improvements, which were involved in the marketing communication of the club during the creation of the concept itself. It was mainly about improving communication with its fans on individual profiles on social networks, websites or in direct communication. To maintain the positive development of changes, it is important that there is appointed employee working in the club who will work actively in this area. These suggestions led to improved communication between the club and its fans. Keywords: communication mix, online...
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The perception of VAR technology by fans of Prague first league football teams
Zelinka, David ; Crossan, William Morea (advisor) ; Šíma, Jan (referee)
Title: The perception of VAR technology by fans of Prague first league football teams Objectives: The aim of this Bachelor thesis is to find out, by means of marketing research, how fans of Prague's first league football teams perceive the current functioning of VAR technology in the football environment. Methods: In this thesis quantitative methods of data collection were used. It was a survey. The questionnaire was published electronically. The results were captured using graphs and tables. Results: Based on the information obtained from the respondents, it became clear that the vast majority of respondents perceived VAR technology positively. However, they have objections to the current functioning. Keywords: Opinions, football league, fans, VAR, public relations, feedback
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Marketing communication of the ice hockey club ČEZ Motor České Budějovice
Hulec, Lukáš ; Voráček, Josef (advisor) ; Opelík, Daniel (referee)
Title: Marketing communication of the ice hockey club ČEZ Motor České Budějovice Objectives: The main objective of this thesis is to create a suggestion to improve the marketing communication of the ČEZ Motor České Budějovice ice hockey club with fans. Methods: A method of semi-structured interview with club's marketing director and two representatives of club's fans was used in the thesis. Further, an observation of three home matches of the club and an analysis of club's website and social networks were used too. Results: Based on accomplished analyses and interviews, the biggest problem of club's marketing communication is bad use of some social networks which, however, should be a key tool. I have created recommendations to improve use of both social networks and other areas of marketing communication of the hockey club. The most important ones are editing performing on club's Twitter and YouTube profiles, next creating club anthem and TV series from backstage or playing an open-air match. Keywords: marketing communication, sports club, fans, social networks
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