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Disparity in the Sphere of Tourism in the Central Bohemian Region
Péterová, Jana ; Krbová, Jana (advisor) ; Musil, Martin (referee)
The work deals with regional disparities that play a key role in regional development process. Regional disparities are a major problem of regional development because they cause an uneven regional development. This work focuses specifically on disparities in tourism and it looks for suitable indicators to do a research on these disparities in the Central Bohemia Region. In this work, tourism figures as an instrument of regional policy for developing the region and, if possible, to reduce the regional disparities. Disparities in tourism are primarily characterized as spatial disparities that are mainly determined by indicators of transport infrastructure, natural environment and the potential for tourism. Using selected indicators of the indicators above, this work assesses the disparities of tourism in the Central Bohemian Region and it recommends some ways to reduce these disparities.
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The Internet and tourism
Fuchsová, Darina ; Vaško, Martin (advisor) ; Sedláček, Jiří (referee)
This bachelor thesis considers internet medium, its history and present situation in the tourism industry. A part of this thesis is an analysis of customer's behaviour of the participants in the tourism branch. It is also concentrating on perspectives of next development in using internet in the tourism area.
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Proposal of sight-seeing tours for tourists of Třebíč
Kačírková, Sabina ; Jarolímková, Liběna (advisor) ; Vaško, Martin (referee)
The aim of the bachelor thesis is to create a proposal of sight-seeing tours for visitors of Třebíč. Firstly the city of Třebíč is characterized generally and then in term of tourism. It also deals with the analysis of tourism. Within this analysis the detailed SWOT analysis summarizing the strengths and weaknesses of the city is drawn up. Furthermore the composition of visitors coming to Třebíč most frequently is examined. On the basis of this details two sight-seeing tours aimed for individual segments of visitors are defined. The first of them is designed for all tourists coming to the city but primarily for organized excursions of local and foreign tourists. The second one is focused on school trips and primary school children who represent an important segment of visitors of the city of Třebíč.
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The analysis of tourism in the selected city (Třebíč)
Kačírková, Lucie ; Jarolímková, Liběna (advisor) ; Vaško, Martin (referee)
The bachelor thesis deals with the issues of tourism development in the selected city -- Třebíč. The goal of this thesis is to assess the current level of tourism in the city, to analyze its potential for tourism development, the tourism infrastructure, the visit rate and to draw conclusions and propose measures. The first section deals with theoretical definition of basic concepts of tourism related to its operation in the city. The second section provides a brief description of resolved destination. The analysis of tourism in Třebíč is carried out within the third section of this thesis and it analyzes the potential for tourism development, the tourism infrastructure and the supply of tourism products of the city. The findings are summarized in form of a SWOT analysis. The fourth section analyzes the visit rate of attractions, information centers and accommodation facilities in the city. The profile of a visitor of Třebíč was made by using the project of CzechTourism "Monitoring of visitors in tourist regions of the Czech republic". In conclusion, proposals to attract new visitors and raise awareness of Třebíč as an attractive and competitive tourist destination are presented.
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The role of important personalities in development of tourism in Prague (Franz Kafka)
Kučerová, Markéta ; Jarolímková, Liběna (advisor) ; Herget, Jan (referee)
The topic of the thesis is the importance of Franz Kafka for the tourism in Prague. The first part is dedicated to the life and work of Franz Kafka, his importance in the foreign countries and places where Kafka lived and stayed. The second part is analytic and is concerned with how Prague take advantages of the name of Franz Kafka, which places and institutions profit from his legacy and in which way. The last part collects data from Prague incoming travel agencies and finds out which of them offers Franz Kafka tour and how the tour is being promoted. An evaluation is also part of the work.
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Analysis of specifics of incoming tourism in Saint Petersburg
Zotova, Alisa ; Bakos, Tomáš (advisor) ; Valentová, Jana (referee)
The bachelor's thesis deals with the problems of tourism, first of all, the specifics of incoming tourism in Saint Petersburg, in Russian Federation. In the particular chapters of the thesis the city is presented to the readers -- its cultural, social, economical specifics, which are important for the development of tourism. The aim of this thesis is the analysis of the incoming tourism and finding methods which can be used for its development.
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The utilization of cultural capital in the field of tourism (Sušice region)
Bibzová, Markéta ; Tyslová, Irena (advisor) ; Marešová, Věra (referee)
This bachelor thesis describes Sušice, a town that has a large potential to become a centre of tourism for the Šumava region. The town's location is very attractive regarding its proximity to the Šumava National Park, the provided services are on the same level as other western countries, and it can accommodate needs of modern people. I analyze why it is and describe the town's politics in the last twelve years, which is open to this idea. I describe how the funds provided by the European Union help the town - based on the enhancement of the town's standards firstly from the perspective of the town's appearance, development of leisure activities, and support of culture programs.
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Communication with the customer in the selected company
Kurimská, Martina ; Turnerová, Lenka (advisor) ; Khelerová, Vladimíra (referee)
In my work I would like to present the phenomenon of communication with customers. I am presenting the concrete company, Maxin Prague Ltd., and its strategy on the field of communication with their clients. Firstly I am describing shortly the field of tourism and incoming industry, as the are that Maxin Prague concentrates on. Than I am presenting the competition atmosphere as well. Through more detailed definition of various kinds of communication with customers I an analysing the current attitude of Maxin Prague and afterwards I sum up and suggest possibilities for further development. Aftewards, I am analysing the quotation of the company and procedure of its creation. Of course, after this analyse I am presenting my opinions and suggestions for the future steps. In this work I am using my own experience in this company, futheremore I am using literature and other academic materials to support the work. My work should help the company to sum up the development until today and use the possibilities of suggested improvements in order to fight the strong competition.
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